Hilton Hotel

Hilton hotel group is one of the biggest and luxuries hotel

world wide. Hilton hotel in Sydney is located in the heart of Sydney CBD, in George street with a nice view to darling harbour and harbour bridge, with the facility of transportation(trains, buses, taxi etc..). In additional, u can meet and do business in their 23 meeting and conference rooms or u can get active at Living Well Premier Health Club with 25m swimming pool, full gym facilities and Day Spa.

Cont d
y the Hilton Sydney hotel is one of the city s premier

venues for exquisite food, fine wine, hassle-free conferences & events and exceptionally comfortable accommodation. y Hilton Sydney is also one of Australia s largest hotel convention and meeting venue:  577 stunning Rooms & Suites  Beautiful Meeting & Events spaces  Iconic Marble Bar  Chic Zeta Bar

Mission and Vision Statement

Vision: y To be the first choice of the world's travellers, building on the rich heritage and strength of their brands by: - Consistently delighting their customers - Investing in their team members - Delivering innovative products and services - Expanding their family of brands - Continuously improving performance in their balanced scorecard Mission: y they provide business and leisure travellers with a choice of excellent hospitality products that offer good value for money, while assuring a good return to owners and shareholders and inspiration to employees.

Value and Purpose Statement

y Hospitality: We're passionate about delivering y y y y y

exceptional guest experiences. Integrity: We do the right thing, all the time. Leadership: We're leaders in our industry and in our communities. Teamwork: We're team players in everything we do. Ownership: We're the owners of our actions and decisions. Now: We operate with a sense of urgency and discipline.

y Hilton Sydney, with the engagement of its

management and team members, will develop and engage in sound operational practices that are financially and environmentally sustainable. y Hilton Sydney will reduce its greenhouse gas emissions and ecological footprint through yearly incremental reduction in energy and water consumption and improved waste recycling.

Objectives
y Hilton s Hotel s Strategic objectives which are central

to its overall business plan are; Definition of Hilton brand; 2. How central people and organization are to the business; 3. Having a balanced score card and 4. Driving the business to forward.
1.

Sustainability Strategy
y Currently Hilton Hotel has announced its short term

and long term strategies for establishing an environmentally sustainable business which includes the following programs:

Reduce energy consumption from direct operations by 20%, 2. Reduce Co2 emission by 20%, 3. Reduce output of waste by 20%, 4. Reduce water consumption by 10%.
1.

Marketing Strategy
y Hilton hotel is one of the marketing leaders in the

hotel and gaming industry. Hilton is a well-known and distinguished name in the fine worldwide.
y It believes in making customers emotionally connect

with Hilton. Previously they were doing Tactical marketing. That s why they started a new strategic campaign take me to Hilton which was not successful to get customers.

Internal factors
1.

Financial resources which includes all of the monetary resources from which a firm can draw. Physical resources such as land, buildings, equipment, locations, and access to raw materials Human resources who pertains to the skills, background, and training of managers and employees, as well as the way they are organized Organizational knowledge and learning General organizational resources including the firm s reputation, brand names, patents, contracts, and relationships with external stakeholders.

2.

3.

4. 5.

P.E.S.T Analysis
y Political Environment:

Political situation play a vital role in any Hotel business decisions. Political risk like Government or violence, terrorism etc... A hotel like Hilton is unusually vulnerable to political risk due to substantial investments in fixed assets. y Economic Environment: Hilton Hotel is now going through a challenging Macroeconomic environment partly because of the going financial crisis and increase in prices. Which leisure travel reduced significantly which made the hotel business down, affecting the Hotel chain. Because of these two reasons their revenue has reduced substantially.

P.E.S.T Analysis
y Social Environment:

it enjoys worldwide recognition thanks to its many overseas facilities and gaming operations. it also has interests in designing and furnishing hotels and providing computer reservations for both hotel rooms and rental cars. These activities create lots of job opportunity as well as economic progress for a social community. y Technological customers of Hilton can get any information or booked for Hilton s services online. Hilton hotel offer technologically facilitated room for their customers.

Porter s five forces model for Hotel Hilton

Porter s five forces model for Hotel Hilton

y Risk of Entry from potential Competitors: the risk of entry from potential competitors is relatively low because of the high initial cost of establishing a hotel business and the fierce competition among the existing hotel corporations. y Threats of substitute products: Services that can alter the choice of the consumers against Hotel Hilton are Small lodges, Business hotels, Boutique hotels, eco friendly hotels. But as Hotel Hilton holds a strong competitive advantage of wide range of branches this threat can be considered as moderate. y Bargaining power of the supplier: this can be considered low in terms of hotel Hilton as they have a number of available suppliers for the resources to operate their business.

Porter s five forces model for Hotel Hilton

y Bargaining power of the Buyer: Hotel Hilton has diversified consumer segment. As the global hotel companies expanding their business rapidly, consumers are getting more opportunities to choose their desired services from different hotels. So the bargaining power of the buyers is quite high. y Rivalry among the existing competitors of the market: Hotel Hilton is now facing hardship to win the battle against its competitors in the global hotel business. Marriott International (MAR), Starwood Hotels & Resorts Worldwide (HOT), Wyndham Worldwide (WYN), Four Seasons Hotels, Accor S.A, are some of the names of competitors of Hotel Hilton. So we presume that Hilton has high rivalry with its competitors.

Hilton S.W.O.T Analysis

Strengths
 Hilton Hotel Corporation (HHC) is a well established organization and industry

leader in the hotel, hospitality and gaming industry darling harbour and harbour bridge.

 Centralise in Sydney CBD, close to everything(buses, trains and taxi) and near  Club and bar  The view ( darling harbour and harbour bridge, opera house)

Weaknesses
 high prices in the summer season.  A bit far from the airport.

Hilton S.W.O.T Analysis

Opportunities
 Wedding planning & hosting  Gaming activities would escape regulation, etc.  Conference and meeting rooms  Development of Sustainable hospitality

Threats
 Hotel Hilton must be careful not overextend its efforts to mix entertainment

and gaming, also the extension of credit and other side effects of gaming can slowly but surely decrease profits.

Thank YOU