FLOOR CLEANER ECOMAX

NAME GROUP SHARUL AGANK SARAH SIAM MARIANE KARSIDI NOORHASMAH JAMAL

HR084370 HR084814 HR084375

INTRODUCTION

o COSWAY had engaged with innovation in their product which promote environment safety & economic saver. oWith continuous development of the product this company had come up with this a concentrated ECOMAX FLOOR CLEANER.

logo

BLUE & GREEN?

o Blue because we concern about the aquatic life. oGreen because promote environment safety

Trademark
protect environment as your promote yourself

PRODUCT OBJECTIVE
o to protect consumer from the harmful ingredient of chemical. o because of concentrate liquid oCost saving

Target market
house wife business purposes school hospital

CHANGES IN PRODUCT
Size & product

design

Marketing mix intervention

Price i. Change the quantity of the product contribute to the change in the price of the product. ii. Provide price options for the consumer to choose based on their affordability.

Place i. ii. iii.

changes in the place of displaying the goods. Using self decorated standee to display product that could attract the consumer. Promotes the environment protection and consumer safety by including the pamphlet that contains of the information of current environmental issues that caused by the uses of harmful chemical .

Place i. ii. iii.

changes in the place of displaying the goods. Using self decorated standee to display product that could attract the consumer. Promotes the environment protection and consumer safety by including the pamphlet that contains of the information of current environmental issues that caused by the uses of harmful chemical .

Promotion. I. Changes in our promotion is By opening booth on the conference that related to environmental protection and consumer side such as product chemical violation issue.

Promotion. I. Changes in our promotion is By opening booth on the conference that related to environmental protection and consumer side such as product chemical violation issue.

Product intervention

Fragrances change the fragrances by using lemon grass scent which could prevent insect to come. Design changes in design of the bottle by adding handle to the product, which enable to convenience for the customers.

Strength. - quality of the product. - Consumer convenience. - Affordable price for the customer. -

Weakness. - Not easy to change to customers perception about the product.

Swot

Opportunity. - Easier to the customer to buy - Give opportunity to the organization to do CSR.

Treats. - Give competitive advantage to competitor.