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A Presentation On Service Industry

Presented By:
Jamil Maner Mahesh Ajetrao Prashant Gholape Nikhil Bhutada Mehrul Zapdekar Sachin Choughule

About Big Bazaar


About Big Bazaar Outlet Parent group Hypermarket Chain of Departmental Stores 100 outlets in India Located in 70 Cities Pantaloon Retail Group (PRIL) Subsidary of Future Group

Owner
Founded Headquarter Industry

Kishore Biyani
2001 Jogeshwari, Mumbai Retail

Website
Tag Line

www.bigbazar.com
is se sasta aur achha kahin nahi

Main Features
Understanding needs of Indian Consumers Traditional bazaar ambience Create a Shopping experience Low Pricing of products Value for your Money Cater to every possible retail need of a consumer Economies of Scale

Products
Food
Apparels Child Care and Toys Furniture

Farm Products
Chill Station

Other Services
Fashion and Jewellery

Electronics

Home and Personal Care

Traditional Retailing in India


In 2005,Indian Retail Market was worlds eighth largest and represented 33.3% of Indian GDP. It was valued at $250 Billion and projected to grow by more that 7% annually India had over 12 million retail outlets more than the rest of the world combined

Traditional Retail Mix


Traditional retailers dominated the industry as it was highly fragmented. In 2003, 82% of the retail sales were made through the local kirana stores, small local and family businesses They were a success because of their location, low prices and offered credits and the personal touch factors

Traditional Retail
Traditional Outlets

Proximity to Consume homes

Low Prices Credit Facilities

Personal Touch Factors

MODERN RETAILING INDIA

Life style format


Consisted of department stores and single brand outlets and franchises which sold aspirational merchandise

Value retail format


Includes hypermarkets, food supermarkets and discount retailers who focused on offering low prices.

Pantaloons
High fashion family department, geared toward Indian middle and upper classes. In 2005, pantaloons rolled out a new merchandise and brand communication campaign to position itself as fashion trendsetter appeal to Indias youth.

Central Mall
Positioned as destination where consumers could shop, eat and celebrate.

Big Bazaar
In 2007, PRIL debuted its Big Bazaar hypermarket concept, designed to blend elements of a typical Indian bazaar with modern retailing features such as parking, and air conditional shopping environment and merchandise return privileges.

Food Bazaar
Food Bazaar, a grocery retailer, opened its first outlet in June 2002, within a Big Bazaar store, six month later the chain had grown to 42 outlets: 18 stand alones.

SHOPPING AT BIG BAZAAR


Pantaloon considered itself a Class-less retailer, appealing to all demographic and socio-economic types. The average consumer at a Big Bazaar store spent roughly $8 per visit and took around an hour to complete the transaction With rising incomes, hectic lives, and often dual career households, Indian families are frequently constrained for times and want a no-hassle shopping experience The management uses innovative promotions to assure consumers that its prices are competitive.

Attractive tag lines like Umeed se dugna , pahela sasta, doosra usse bhi sasta and Joona do, naya lo are used to attract more aspirational consumers Pantaloons vision is to capture as much share of the customers wallet as possible by retailing.

MANAGING SUPPLY CHAIN FOR PACKAGED CONSUMER GOODS AT FOOD BAZAAR

Food bazaar stores were located within big bazaar stores occupying 15,000 sqf in a 50,000 sqf store

Biyani thought that Food bazaar & Big bazaar were the crown jewels In PRILs portfolio

Adv of traditional supply chain for food bazaar


Distributors did not impose on minimum order quantity and shipments were made in small batches Oder quantity could be changed a day or two in advance of delivery
For premium products ,Food bazaar received
1%-2%of sales DISPLAY INCOME 4% - DISCOUNT FROM MANUFACTURE 3% - DISCOUNT FROM DISTRIBUTOR

Shroff concern....

In case of a Product-specific promotion, volumes would swamp a distributors capabilities Wall mart & Reliance were likely to enter market with modern supply chain
(Reliance to invest $2.2 in billion hyper markets with 60 supply centres) Project is expensive and financial returns are uncertain Cannot achieve economics of scale by operating in diff states Biyani likely to remain loyal to TSC

Charting the Future


Creator, Preserver & Destroyer SWOT Analysis Organizational Life Cycle Organizational / Customer Value Matrix 4P Market Mix Future Challenges . .

SWOT Analysis of Big Bazaar


STRENGTH High Brand Equity in evolving retails markets State-of-art infrastructure of Big Bazaar outlets POP to increase the purchase One stop shop for variety of products, increasing customer time and available choices WEAKNESS Unable to meet store opening target so far Falling revenue per square feet

OPPORTUNITY Organized retail is just 4.15%of total pie of Indian retail market Evolving Customer preferences in recent years

THREAT Competitors, global big players planning to foray into market Unorganized retail market of India Government policies are not well-defined in India

Life Cycle
INTRODUCTORY GROWTH STAGE STAGE MATURITY STAGE DECLINE STAGE
TOTAL MARKET SALES

S A L E S

TIME

Organization Value & Customer Value Matrix

High Organization Value Low Customer Value

High Organization Value High Customer Value

Low Organization Value Low Customer Value

Low Organization Value Low Customer Value

4P Marketing Mix
Product
Offers wide range of products, range from apparels, food, farm products, furniture, child care, toys, etc. All Major Brands Fashion, electronics and travel segments made up about 70% of sales. Many In-house brands promoted by Big Bazaar.

4P Marketing Mix Contd..


Price
Economics of scale Pricing objective is to get "Maximum Market Share Value Pricing EDLP - Every Day Low Pricing Promises consumers the lowest available price Differentiated Pricing: Time pricing, i.e., difference in rate based on peak and non-peak hours or days of shopping Bundling: Combo-packs Value to customer.

4P Marketing Mix Contd..


Promotional Pricing: Psychological discounting (Rs. 99, Rs. 49, etc.) Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja)

4P Marketing Mix Contd..


Place
Stores are located in 50 cities and 100 stores in operation Presence in almost all the major Indian Cities. Aggressive on their expansion plans. Promotion New and innovative cross-sell and up-sell strategies in Indian retail market. Future Card (the card offers 3% discount) Endorsement by M. S. Dhoni Point-of-Purchase Promotions. Advertising in Print media, TV, Radio (FM) and Road-Side Bill-Boards.

Promotion..
Is se sasta aur accha kahin nahi

Umeed se duguna
pehla sasta, doosra usse bhi sastaa Joona do naya lo Saal ka sabse sasta 3 din- Republic Day Promotion

Purana Do, Naya Lo

Sabse Saste 3 Din Republic Day Sales Images 25-26-27 Jan 2009

Future Challanges
Need Infrastructure Development, Own Logistic Solutions Global Big Players and Competitors Planning to foray into Market Bharti-Wal-Mart, Carrefour is all set to gain its foothold in India Government Regulations and Taxation FDI, Taxes & Duties

Preparing For Future


Endless Opportunities to Serve Indian Market India's retail market is forecast to double in another six years from the current $375 billion Introduced Management Training Programme in Retailing for Employees

Conclusion:

THANK YOU..