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Value Engineering the Forgotten Lean Technique

University Of Idaho, Industrial Technology Program, PTTE434, J. R. Wixson, Instructor

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Overview
What is Value Engineering? How is VE Applied? When is it used? How can it enhance Lean & Six Sigma? What are the differences and similarities between VE,

Lean and Six Sigma?


What is Function Analysis and FAST?
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Lean and Six Sigma Are Not Enough


Cost of Goods Sold

Historical focus on touch labor and variable overhead ignores the largest piece of the pie. Sourcing programs fall short
Material cost is embedded in the product design

Variable O.H. 30%

Labor 10%

Materials 60%

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Value Engineering the Forgotten Lean Technique


Don't look now, but an old discipline (value analysis/value engineering) is on the comeback trail. Originally called merely VA by its inventor, Larry Miles, an engineer in GE's purchasing operation in 1947, VA/VE uses a value equation that says value is equal to function divided by cost. If, for example, the buyer wants to get more item value, he/she needs to either increase the item's functionality at the same time he/she is containing cost; or he/she needs to reduce cost while holding or improving its functionality. Either way, the result is more value for the customer (Excerpt from Purchasing Magazine "Value Analysis makes a comeback," Jim Morgan, November 20, 2003.").

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Value Engineering the Forgotten Lean Technique


Value Engineering is truly the "Forgotten Lean Technique." However, over 50 years later, it has gained recognition in private industry and governmental agencies as an indispensable tool for cost reduction, improved product development and product re-engineering. It is also used to improve organizational performance and cost effectiveness as well. The heart of VA/VE is function analysis and "Function Analysis Systems Technique" that sets it apart from other lean methodologies by opening the door to creative problem solving that capitalizes on an interdisciplinary teams creative juices to arrive at truly value added, cost effective solutions to problems ranging from design problems, quality and reliability problems, to organizational problems resulting in increased value and performance for the customer and the organization.

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Value Engineering the Forgotten Lean Tool


Value Engineering (VE) is an intensive, interdisciplinary problem solving activity that focuses on improving the value of the functions that are required to accomplish the goal, or objective of any product, process, service, or organization. VALUE METHODOLOGY The systematic application of recognized techniques which identify the functions of the product or service, establish the worth of those functions, and provide the necessary functions to meet the required performance at the lowest overall cost.
John M. Bryant, VM Standard, Society of American Value Engineers, Oct. 1998

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Concept of Value

FUNCTION

VALUE =
COST

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

VE Timeline
VE adopted by NASA ofc of facilities. Larry Miles assigned to cost reduction at GE Navy adds VE incentive clause VE included in ASPR for military procurements

Larry Miles takes VE to Japan.

Larry Miles dies.

DOE Order 4010.1

1947

1952 1955 VE a success, training of employees and suppliers begins

1959 1962 1964 SAVE formed in Wash. DC on Oct.22, 1959 Army Corps of Engineers begins VE training Charles Bytheway invents FAST Modeling

1969 1970 First VE incentive clause published in Fed. Register, GSA staffs for VE.

1985

1988 1990 1993

Today

OMB circular A131 published requiring all Federal Agencies to use VE to identify and reduce nonessential costs.

OMB circular A131 passes Sunset Review

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Video - The Principles of Value Analysis/Value Engineering

Click here to view video


(Note: For the Fall 2007 class, please contact instructor for new link)

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

When is VE used
Value Engineering is used to determine the best design alternatives for Projects, Processes, Products, or Services Value Engineering is used to reduce cost on existing Projects, Processes, Products, or Services.

Value Engineering is used to improve quality, increase reliability and availability, and customer satisfaction .
Value Engineering is also used to improve organizational performance. Value Engineering is a powerful tool used to identify problems and develop recommended solutions.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Some Thoughts on Lean


The cause of poor performance is wasteful activity. Lean is a time-based strategy and uses a narrow definition of waste (nonvalue-adding work) as any task or activity that does not produce value from the perspective of the end customer. [1] Increased competitive advantage comes from assuring every task is focused on rapid transformation of raw materials into finished product.
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[1] James

P. Womack, Daniel T. Jones. "Lean Thinking," Simon & Schuster; 1st

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Lean Strengths
Provides a strategic approach to integrated improvements through value stream mapping and the focus on maximizing the value-adding-to-waste ratio. Directly promotes and advocates radical breakthrough innovation. Emphasis on fast response to obvious opportunities. (just go do it) Addresses workplace culture and resistance to change through direct team involvement at all levels of the organization.
Stephen W. Thompson - Lean, TOC or Six Sigma: Which tune should a company dance to?, Lean Directions, Society of Manufacturing Engineers, Aug. 11, 2003
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Lean Weaknesses
May promote risk taking without reasonable balance to consequence. May not provide sufficient evidence of business benefit for traditional management accounting. Has a limitation when dealing with complex interactive and recurring problems (uses trial and error problem solving).
Stephen W. Thompson - Lean, TOC or Six Sigma: Which tune should a company dance to?, Lean Directions, Society of Manufacturing Engineers, Aug. 11, 2003
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Some Thoughts on 6s
Six sigma:The cause of poor performance is variation in process and product quality. Random variations result in inefficient operations causing dissatisfaction of customers from unreliable products and services. [2] Increased competitive advantage comes from stable and predictable process allowing increased yields, improved forecasting and reliable product performance.
[2]

George Eckes. "General Electric's Six Sigma Revolution: How General Electric and Others Turned Process Into Profits," John Wiley & Sons; 1 edition (2000)

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

6s Strengths
The rigor and discipline of the statistical approach resolves complex problems that cannot be solved by simple intuition or trial and error. The data gathering provides strong business cases to get management support for resources. The focus on reduction of variation drives down risk and improves predictability.
Stephen W. Thompson - Lean, TOC or Six Sigma: Which tune should a company dance to?, Lean Directions, Society of Manufacturing Engineers, Aug. 11, 2003
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

6s Weaknesses
Statistical methods are not well suited for analysis of systems integration problems. (sigma can be calculated for a product specification, but how is sigma established for process interactions and faults. The heavy reliance on statistical methods by its very nature is reactive, as it requires a repetition of the process to develop trends and confidence levels. The strong focus on stable processes can lead to total risk aversion and may penalize innovative approaches that by their nature will be unstable and variable.
Stephen W. Thompson - Lean, TOC or Six Sigma: Which tune should a company dance to?, Lean Directions, Society of Manufacturing Engineers, Aug. 11, 2003
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Some Thoughts on VE
VE uses a interdisciplinary approach to problem solving. VE takes a systems approach to problem identification and problem solving. VE uses function analysis to improve communication among team members The function analysis systems technique (FAST) promotes a synergistic approach to problem solving that develops solutions far beyond that which only an individual could produce.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Value Engineering Strengths


VE relies on a rigorous interdisciplinary approach to problem solving. VE uses a systems approach to problem identification and solution. VE is function oriented and promotes a clean-sheet approach that supports innovative solutions. Creativity is a key component to the VE problem solving activities that promotes breakthrough thinking. VE uses a structured job plan that promotes consistency in application and helps assure results. Increased competitive advantage comes from the identification of innovative ways to accomplish key functions at a lower cost with improved quality and reliability.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

VEs Weaknesses
Successful VE results are dependent on the quality of information brought to the VE workshop for evaluation. Many times, VE is used too late in the product development cycle to impact the design, and when changes would be too costly to implement. There are many misunderstandings and biases against VE that have been built up over time due to misuse of the methodology.

It cheapens the product without improving it. Im an engineer. We do VE all the time. VE is only used for cost reduction.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

VE Weaknesses Addressed by Lean Six Sigma


VE weaknesses are addressed by Lean Six Sigma Six sigma can provide the statistical evaluation necessary to support VE solutions. Lean can provide Value Stream information that can lead to improved quality and throughput. In combination with VE, Lean and Six Sigma provide a suite of tools that can lead to superior value through innovative solutions to problems in design, quality, and productivity.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Comparing VE to Lean
VE is not limited to areas of high volume or high dollar value (e.g., aircraft). VE can be used by organizations with great effect in a variety of situations, including VE analysis of product/item design, packaging, industrial and logistical processes, and other areas of high cost. Lean principles and practices offer no direct method of addressing product design. Up to 80% of a products final cost could set at the time of concept approval. This leaves Lean with only 20% of vehicle cost available for Lean to improve.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Comparing VE to Lean (Contd)


Lean is a strategic decision, while organizations can choose to use VE successfully and effectively in a tactical manner. VE can work well as an isolated study event it does not require the encompassing and pervasive level of support that an effective Lean effort requires. Lean will reduce waste over time. VE, on the other hand, will find and fix wasteful effort very quickly, but it will generally (not necessarily) do so on an episodic basis, not a continuous or systematic basis. VEs value approach and tools help teams focus on the high payoff areas first and will generate larger savings sooner than you might otherwise get in Lean.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Lean and VE Similarities


Both VE and Lean rely extensively on transforming operations into alternative forms of visual information. In Lean, a Kaizen team will consider using a variety of visual analytical tools to identify waste. Spaghetti diagrams, flow diagrams, bar charts, standard work sheets, and production control boards, are all part of the Lean analytical lexicon. VE uses function analysis and FAST diagramming to describe the functional relationship of the product, process, or service and identify functions where the team should focus on improving value. Creating by function is the high-octane fuel generating VE performance and success.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Formula for Superior Continuous Improvement


3= (CI)

Lean

Six Sigma

Value Engineering

x
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Six Sigma Process Define the Problem Measure


Click Here

A) Identify what the customer wants. B) Organize an improvement team. C) Create a process flow chart - (SIPOC) A) Select Critical to Quality Characteristic metrics. B) Define Performance Standards. C) Validate the measurement System. D) Establish baseline performance in terms of Sigma Capability - Defects per Million Opportunities.

Analyze

A) Identify significant characteristics and establish process capability. B) Define performance targets for significant characteristics. C) Identify root cause of process variation.

A) Identify and evaluate potential solutions. Improve


B) Implement short-term countermeasures. C) Implement long term corrective actions. D) Identify systemic indirect effects and unintended consequences of improvement ideas. E) Establish operating tolerances for new process. A) Verify corrective actions and validate new measurement systems. B) Determine process capability. C) Establish and implement control plan. Move on to next highest priority process.
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Control

End

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Value Engineering/Value Analysis - Why is it important?


Last 3 years (FY2000 2003), 2.7 million manufacturing jobs left the U.S. The U.S. is loosing the battle to foreign competition. Labor costs $12 to $30 per hour in U.S., less than $1 elsewhere. Fewer and fewer people will be required to produce the worlds goods. Lean and Six Sigma alone are not enough!

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Competitive Advantage
Quality is defined as conformance to specification.
Value is defined as:
Function

Cost

You cant have one without the other!

Competitive Advantage = Quality + Value

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Six Step Value Engineering Job Plan


Information Phase Creativity Phase Evaluation Phase Clearly identify the problem(s) to be solved, and gather information on the background, functions and requirements of the product, process, or system. Brainstorm ideas on how to improve the high cost, broken, or inadequately performed key functions. Screen ideas for acceptance, score remaining ideas on a scale and group ideas into categories. Develop design scenarios, and selection criteria. Rate and rank ideas.

Planning Phase Reporting Phase


Implementation Phase

Plan how to sell ideas to management, identify key recommendations, plan management presentation.
Give oral presentation to management, or develop written report. Get management approval for go-ahead, make management plan, make assignments, implement,28 follow-up.

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Mapping VE to 6s
VA/VE
Information Phase

6s

Value-based decision process Uses functional approach

Define the Problem

Value-based decision process

Creativity Phase

Measure

Uses statistical approach

Follows a very structured, organized plan

Evaluation Phase Planning Phase

Analyze

Follows a very structured, organized plan

Focus on maximum Reporting Phase possible solution based on creativity techniques. Implementation
Phase

Improve

Focus on maximum possible solution based on analytical optimization techniques.


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Control
Michael Mladjenovic - Intier Automotive Interiors, Toronto, CA

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Application of 6s Tools
6s 5s 4s 3s 2s 0% 20% 40% 60% 80% 100%

% Usage
Basic Tools Statistical Tools Design for 6s and Innovation w/VE
Michael Mladjenovic - Intier Automotive Interiors, Toronto, CA
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VE Job Plan with 6s

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Michael Mladjenovic - Intier Automotive Interiors, Toronto, CA

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

How and When is Value Engineering Applied?


How
Interdisciplinary Team Formal Job Plan Trained Facilitators Function Analysis/FAST Documentation

When
Problem Solving/Decision
Analysis Strategic Planning New Product Development Re-engineering efforts

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Potential Savings from VE


No engineering Change Revision Document Revision

Re-Test/Re-qualification Drawings Released


Net Savings from VE

Tooling Changes

Total Cost of VE Implementation

VE Implementation beyond this point results in a net loss.


Engineering &Production Release

Concept

Design

Production
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Why use Value Engineering?


Save Save Build Improve Satisfy Time Money Teamwork Quality
Customer

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

FEDERAL DEPARTMENT OR AGENCY DOLLARS SAVAD BY VALUE ENGINEERING -- FY 95


Agency FY-95 VE Savings $734,385,000.00 Defense Department $686,373,874.00 Department of Transportation $109,608,453.00 General Services Administration $59,554,000.00 Army Corps of Engineers $22,427,840.00 Department of the Interior $8,764,155.00 Department of Agriculture $5,990,387.00 Justice Department $2,270,800.00 Veterans Affairs $1,884,464.00 Health & Human Services $800,000.00 Agency for International Development $91,721.00 State Department TOTAL $1,632,150,694.00

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

SUMMARY OF PAST VE SAVINGS Federal-Aid Highway Program


FY 2003 344 8.45 Mil FY 2002 377 $9.02 Mil. FY 2001 378 $7.29 Mil. FY 2000 388 $7.78 Mil. $16,240 Mil. 2,017 $3,483 Mil. 1057 $1,128 Mil. 145:1

Number of VE Studies Cost of VE Studies Plus Administrative Costs Estimated Construction Cost of Projects Studied Total No. of Recommendations Total Value of Recommendations No. of Approved Recommendations Value of Approved Recommendations Return on Investment

19,241 Mil $20,607 Mil. $18,882 Mil. 2144 3,163 Mil 914 1,016 Mil 120:1 2344 2,013

$3,050 Mil. $2,375 Mil. 969 $1,043 Mil. 116:1 1017 $865 Mil. 119:1

http://www.fhwa.dot.gov/ve/index.htm

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

A Failure to Communicate

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Sacred Cow
A non-functional constraint or perceived restriction

SACRED COWS MAKE GREAT STEAKS


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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

VE Task Team/Quality Process Improvement Team


Core Team
Support Support

Support

Support

Support

Support

5 to 8 PARTICIPANTS OPTIMAL
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

The Synergistic Effect of Value Analysis/Value Engineering


INFORMATION HELD BY ONE MEMBER ONLY

INFORMATION HELD BY TWO OR MORE MEMBERS

INFORMATION OR EXPERIENCE COMMON TO ALL

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Concepts of Value - Desirable


Ideal Good Acceptable Passable

Value =

Function
Cost

Function Cost

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Concepts of Value - Undesirable

Undesirable but Passable (cheapening the product) Function Cost Function Cost
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Value =

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Information Phase

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Fact Finding
What do you need to know about the problem that you dont know now?
What facts are known? What are the requirements of the system? Are these facts, opinions, assumptions, or prejudices?

Where or how can information be obtained?

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Function Analysis
Function Analysis is the key to understanding
the problem.

Start with defining the mission of the product,


process, service, or organization.

Then, brainstorm all possible functions


necessary to accomplish the mission.

Next, build a FAST Model to help identify any


missing functions and show dependencies.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Function Analysis
Functions - Describe what something does Functions - Use active verb and measurable noun FAST (Function Analysis System Technique) - A logic diagram to describe how a system works. Examples of Verbs and Nouns:
Active Verbs Transmit Irradiate Project Dissipate Generate Convert Receive Reflect Provide (passive!) Nouns Signal Information Data Heat Radiation Current Light Image

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

The Technical FAST Model


HOW?
INDEPENDENT FUNCTION (SUPPORTING) DEPENDENT FUNCTION

WHY?

OBJECTIVES OR SPECIFICATIONS OUTPUT (concept) MISSION, OBJECTIVE, OR HIGHER ORDER FUNCTION

MINOR CRITICAL PATH


INDEPENDENT FUNCTION B

INPUT

BASIC FUNCTION

DEPENDENT FUNCTION

(AND)

LOWEST ORDER FUNCTION

(concept)

ACTIVITY 1

ACTIVITY 2

W H E N

MAJOR CRITICAL PATH SCOPE OF THE PROBLEM UNDER STUDY LOWER ORDER FUNCTIONS HIGHER ORDER FUNCTIONS

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

FAST Example - Overhead Projector


HOW?

F.A.S.T MODEL OVERHEAD PROJECTOR


FACILITATE PORTABILITY
OBJECTIVES OR SPECIFICATIONS

WHY?

ALLOW SAFETY OUTPUT (concept) PROJECT IMAGE GENERATE LIGHT CONVERT ENERGY GENERATE HEAT RECEIVE CURRENT INPUT

W H E N

CONVEY Information

TRANSMIT CURRENT

FOCUS IMAGE SUPPORT IMAGE

(concept)

DISSIPATE HEAT

AMPLIFY IMAGE

GENERATE NOISE 48

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Customer Oriented FAST Model Vacuum Cleaner


HOW Basic Functions Receive Air WHY

Move Air

Accelerate Air Clean Air Loosen Dirt

Clean Surface

Remove Dirt

Entrain Dirt Convey Dirt Entrap Dirt Collect Dirt


Display Directions Furnish Instructions

Store Dirt

Supporting Functions Simplify Directions

Clean Exterior Clean filter Dispose Dirt Signal Bag Change

Assure Convenience

Facilitate Upkeep

Aid Service Minimize Storage Enhance Portability

Assure Dependability Satisfy User

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

FAST Model of 737/757 Autopilot

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Pit 9 FAST Model

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Other tools that can work with VE


Activity Based Costing (ABC) Cost Function Matrix Failure Modes and Effects Analysis (FMEA) Risk Analysis Tools Other traditional quality tools such as pareto analysis, ishakawa diagrams, scatter diagrams, etc.
Function analysis is the key to understanding the system and what it does. Function analysis enables you to analyze the problem from a system perspective.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Cost/Function Matrix
Position critical path functions on the top of the matrix. Use costed activities that relate to the functions. Allocate cost to each function.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Creativity Phase

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

CREATIVITY DEFINITION
Creativity is the art of
bringing something new into existence. It has the art of making, inventing, or producing something new and different.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

CREATIVITY & INNOVATION RELATIONSHIP


You must blast before you can create. Blow apart the misconceptions, skeptics, and naysayers. Blow-up the preconceived ideas and common theories of how things should be done. Rather, focus on possibilities.
J. R. Wixson - 2004
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

IMAGINATION
Imagination is more important than knowledge, for knowledge is limited, while imagination embraces the entire world.
Albert Einstein

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Thought for the day:


When you always do what you have always done - you always get what you have always gotten.
Socrates

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

IDEA vs. SOLUTION


A solution requires justification & validation, and idea needs no justification. A solution is an end point, an idea is just the beginning. A solution is solid and self supporting, an idea is tender and must be built upon.
DONT KILL IDEAS WITH ROADBLOCKS!!
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

PROBLEM SOLVING
An organized effort for developing UNIQUE and RELEVANT resolutions for opportunities or undesirable situations

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Creative and Judicial Ability Development

Predominately creative

Predominately judicial

12 56

17 24

Age

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

What do you see?

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

What is the next symbol in sequence?

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

What is the next symbol in sequence?

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

To Creative Thinking and Action


FEAR of making mistakes FEAR of the risk of pioneering Latching onto the first idea Desire to conform . . . To belong Belief that fantasizing . . . (imagining) . . . Is a waste of time, and childish Difficulty in defining the problem Inflexibility The erroneous belief, I am not a creative person

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

INFORMATION FOR SKEPTICS


What is believed to be "common knowledge" is NOT ALWAYS truly "correct" in the long run.
Consider the following quotes denying the existence of, or impact of, innovations and discoveries of their time.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

INFORMATION FOR SKEPTICS


INNOVATION

"... after a few more flashes in the pan, we shall hear very little more of Edison or his electric lamp. Every claim he makes has been tested and proved impracticable."
[New York Times, January 16, 1880]

AEROSPACE Professor Goddard ... does not know the relation of action to reaction ... he only seems to lack the knowledge ladled out daily in our high schools"
[New York Times, January 13, 1920]

"Heavier-than-air flying machines are impossible."


[Lord Kelvin, president, Royal Society, 1895]

"Airplanes are interesting toys but of no military value."


[Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre]

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

COMPUTATIONAL SYSTEMS
"I think there is a world market for maybe five computers." [Thomas Watson, chairman IBM, 1943] "There is no reason anyone would want a computer in their home." [Ken Olson, Chairman and founder Digital Equipment Corp., 1977] "640K ought to be enough for anybody."

[Bill Gates, 1981]

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

ENERGY
"Fooling around with alternating current is just a waste of time.
Nobody will use it, ever." [Thomas Edison, 1889]

"There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will."
[Albert Einstein, 1932]

"The energy produced by the atom is a very poor kind of thing. Anyone who expects a source of power from the transformation of these atoms is talking Moonshine."
[Ernst Rutherford, 1933]
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

MUSIC

"We don't like their sound, and guitar music is on the way out."
[Decca Recording Co. turning down the Beatles, 1962]

ASTRONOMY "I would sooner believe that two Yankee professors lied, than that stones fell from the sky"
[Thomas Jefferson, on hearing the report of a meteorite fall]

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

MEDICINE
"Louis Pasteur's theory of germs is ridiculous fiction."

[Pierre Pachet, Professor of Physiology at Toulouse, 1872]

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

CREATIVITY TECHNIQUES
Brainstorming Synectics Morphological Analysis Force Fit/Forced Relationships Brainwriting
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

CREATIVITY TECHNIQUES (continued)

Visualization/Visual Brainstorming Listing Lateral Thinking Divergent Thinking For more information on creativity, click here.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Rules for Brainstorming


Generate a large number of ideas - quantity, not quality. Free-wheeling is encouraged - Listen and improve on the ideas of others. Dont criticize - No evaluation of ideas Encourage everyone to participate Record all ideas presented Time to let ideas incubate should be allowed. Select an appropriate meeting place
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Brainstorming Concept
Best Solutions combination of ideas 100 +

75 - 80 Off - the - wall ideas 15 - 20 Traditional Answers

TIME
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Evaluation Phase

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Evaluation Phase - Idea Screening


1 st GO, NO-GO

CHAMPION 2 nd GFI (Killer Trade)

3 rd

FORMAL TRADE-OFF STUDY (NGT, PAIRWISE COMPARISON, ETC.) MOCKUP AND PROTO TYPES IF NECESSARY

4 th

5 th

CUSTOMER ACCEPTANCE
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Evaluating Ideas
GO - NO GO CHAMPION GFI

Scratch ideas that hold no interest.


Who will speak for the ideas and support them? Discuss pro/con and vote. GFI is team average. Combine ideas; add new ideas. Record all assumptions when voting.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Evaluating Ideas
Trade Study

Record all assumptions when voting.


Customer Acceptance

Quantify performance characteristics. Select top candidates using NGT, Pair-wise Comparison, etc. Could use software such as Expert Choice, or Criterium Decision Plus

Determine & quantify customer acceptance criteria.



Rate surviving ideas against norm & risk. Develop proposal scenarios.
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Criteria Weighting - Paired Comparison


CRITERIA A. Safety B. Reliability C. Portability D. Machineabilty E. Constructabilty F. Frangability G. Maintainability H. Serviceability I. Ergonomic Compatibility A B
B 4 B 5 C 2 E 5 F 3 F 5 H 0 I 3 A 5 D 4 E 4 D 4 E 1 F 4 H 1

C
A

D
A 5 B

E
F 5 B 4 C

F
A 3 G 4 G 3 G

G
A 5 B 4 C 3 D 3 E

H
I 5 B 5 I 3 D 4 I 0 I

I
2 5 5 4 2 0

CRITERIA A B C D E F G H I TOTAL

The team arrives at consensus on the scores for each criteria. For example, the team decides which is better, A - Safety, or B - Reliability. In this case, B Reliability wins by 4 points. Next, which is better A, or C- Portability. Winner - A by 5,

SCORING
scale - 0 to 5 0 = No Difference in Importance 5 = Major Difference in Importance

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

RATE AND RANK OF ALTERNATIVES ALTERNATIVES CRITERIA WEIGHT 20.3 22.0 6.5 13.0 7.3 12.2 8.1 0.8 9.8 29.3 100 $ 404.9 1,450.00 0.28 best value $ 327.6 1,711.00 0.19 $ 9.8 5 101.6 4 87.8 A 4 81.3 5 109.8 4 13.0 26.0 2 39.0 26.0 1 29.3 7.3 2 61.0 24.4 5 40.7 40.7 3 3.3 2.4 1 2 19.5 252.8 1,000.00 0.25 $ 2 1.6 3 29.3 330.9 1,250.00 0.26 $ 3 24.4 3 2.4 4 39.0 415.4 2,100.00 0.20 5 61.0 4 32.5 5 4.1 4 29.3 3 36.6 2 16.3 2 26.0 4 29.3 3 36.6 1 6.5 3 39.0 5 36.6 2 43.9 2 13.0 4 52.0 B 2 40.7 4 87.8 3 19.5 C 3 61.0 D 5 5 109.8 E

A. Safety B. Reliability C. Portability D. Machineabilty E. Constructabilty F. Frangability G. Maintainability H. Serviceability I. Ergonomic Compatibility
TOTAL COST Value Index

101.6

2 3 4

5 5 4 3

Each alternative is scored against how well it satisfies the various criteria. Once the scores are assigned, they are multiplied by the weight of the criteria and summed for a total score. Then, a value Index is calculated by dividing the total score by the implementation cost.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Planning and Reporting Phases


Left Click to advance to next slide
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

The Planning & Reporting Phases


Planning
What

is recommended? Who has to approve it? What is the implementation plan? Are mockups or prototypes required to verify final decisions? What are the cost, schedule, and deliverables? ROI?
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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

ACTION PLAN GUIDELINES


What needs to be done?

Identify the actions needed to solidify the proposals.

Who should be assigned the action?

Assign a team member. Assign a completion date for the action. Plan regular team status meetings. Anticipate 4-6 weeks to complete the actions.
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When should the task be completed?

University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Anticipate Roadblocks And Plan For Them

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Implementation Planning
Ideas must be planned and managed to ensure implementation. Proposed actions should be managed like a project with specific end products, defined start and end dates, and funding limits.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

The Planning & Reporting Phase


Reporting Give oral presentation. Support it with written executive brief. Be clear, concise, and positive. Anticipate roadblocks Use good human relations.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Ve Workshop Follow-up Activities


Recognize the participants. Publicize the results. Audit the performance of the implemented actions. Close out the project.

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University of Idaho, Idaho Falls, ID, Industrial Technology Program, PTTE434, J.R. Wixson - Instructor

Lean, Six Sigma and VE Synergy Final Thoughts


VE is a powerful design methodology that harnesses existing organizational creativity and knowledge resulting in superior innovative products with unique customer benefits Together, Lean, Six Sigma, and VE Increase customer value by optimizing costs, quality and delivery. Lean dramatically reduces time to market execution.
Michael Mladjenovic - Intier Automotive Interiors, Toronto, CA
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