SWOT ANALYSIS AND CUSTOMER RESPONSE TOWARDS PANTALOONS GARIAHAT

SOHAN PRASAD YADAV Roll no:-ISB/10/KOL/039

Company profile
Pantaloons is a part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010 The first Pantaloons was opened in Gariahat in 1997. Pantaloons stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.

Most Preferred Retail Outlet of Panataloon

Series 1
Southcity Mall
Kakurgachi Camac Street City Center 2 Gariahat 0 20 40 60 80

SWOT Analysis of Pantaloons

Strength:
Maximum number of formats to cover most of the consumer classes. Strong supply chain mechanism. Higher bargaining power due to maximum number of stores, higher customer footfalls and covering most types of formats. Human Capital attracting the most talented pool from best business schools across India. Shopping Experience is customized according to store format. Like Big Bazaar has a Indian bazaar like appeal whereas Central which is into lifestyle segment gives altogether different experience. Understanding of Fashion After studying Indian Markets excessively and then delivering the product. For example: certain colors have more influence in a particular region, so merchandise would have more of those colors. Unique Discounting/ Markdown - Special discounting during Independence and Republic days which attracts more number of customers than any other stores. Private label brands like John Miller, Bare, UMM etc considered as national brand and performing well. Trained customer relationship agents to guide customers.

Contd..
Weakness: Shrinkage rates are higher than industry norms. Store renovations of older stores not done. Low employee retention levels at shop floor evel due to better pay package by competitors. Floor level Customer Relations Executives not having proper product, store etc knowledge due to lack of proper training. Loyalty program of competitors is more effective due to better scheme and merchandise. Merchandise and product focus not consistent and clear.

Contd
Opportunities:

Geographical Expansion: Untapped market in terms of tier II and tier III cities. Untapped segments such as ethnic wear, Organic cotton wear etc. Luxury segment with brands like Gucci, Tommy, Armani etc. Stand alone stores of other brands like Bare, UMM etc. Getting license agreement of smaller regional brands. More effective online shopping for garments. Custom Tailoring business untapped. Suiting brand from Future group can be feasible.

Contd.
Threats:

Economic slowdown and scanty rainfall which has major impact on Indian Economy. Consumer spending on non-essential fashion items, garments etc have been reduced significantly. Competitive rivalry in the industry like Big Bazaar is facing competition from Fashion Yatra (Trent Ltd), Hypercity (Shoppers Stop), Max (Landmark group), and Mega mart (Arvind). Pantaloon & Central is facing competition from Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc. Foreign players like Carrefour, Tesco, and Wal-Mart lined for their Indian operations. Increasing cost of raw material, power and transportation. Delay in store delivery due to increased price and economic slowdown, the infrastructure sector in India is affected and hence the construction of new malls have been halted or slowed down.

FINDINGS
The customers prefer Gariahat Pantaloons much more than the other branchs of pantaloons.

The prime location of the Gariahat pantaloons helps it to acquire the number one position among the five branches of pantaloons.