Designer brands

Versace

Gianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978. The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group. Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line. Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace.

Versace

versace
Type Industry Founded Headquarters Key people Private Consumer Goods 1978 Milan, Italy Gianni Versace, Founder Santo Versace, Chairman &Co-CEO Gian Giacomo Ferraris, Director& Co-CEO Donatella Versace, Artistic Director Textile - Apparel clothing [1] 273 million (2009) [2] -30 million (2009) [3] www.versace.com

Products Revenue Net income Website

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Designer- Donatella versace

Product range & price range

Versace clothing Versace perfumes Versace eye wear Fragrances Mobile phones Watches & jewelleries Fashion & accessories

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Turnover of Versace
Revenue in 2009- 273 million Net income in 2009- -30 million

Logo of Versace

Brand Positioning

Versace Jeans Couture, a casual clothing line, focuses on informal clothing and high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport encompassed active wear and accessories. The name was often printed on t-shirts. Versace eyeglasses are part of the Versace collection and manufactured under license by the Luxottica group. They are as famous as all Versace lines and they are quite different in comparison with the eyeglasses offered by the competing designers. They come in various forms and designs but they tend to have frames with softer angles. Versace eyeglasses add to the wearer's personality and image with their simplicity and elegance. They are the preferred accessory for a wide variety of people, with different personalities and face shapes. Moreover, the Versace frames are smaller and rounded than other designer frames which increase their potential on the market.

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Versace watches line is produced under license agreement in Switzerland. Versace perfumes and home interior are also available in worlds top fashion industry. Recently, In 2010 Versace unveiled the first Versace mobile phone, the Versace unique, also the first ever 'luxury' multimedia, sapphire-crystal touch screen mobile phone. It comes in a variety of colors, from grey mink to hot pink, lilac to pop red, and costs from $5,600 to $16,000, depending on the trims, available in stainless steel or solid gold. The interior software was done by Modelabs and LG. It is hand-assembled in France, and available only in select Versace boutiques.

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