Lumpia Bagungon

introducing

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I. Objective

Aims to change Lumpia usual fillings Provides alternative to pork and chicken lumpia fillings Informs students about Bagungon and its capabilities

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II. Target Audience

Demographic Environment

Students of CapSU, CBA Department Daily allowance ranges from Php 30 500 Eat finger foods like lumpia, barbeque and others Based on our survey, CBA students admitted of eating lumpia with fillings of either seafood, chicken, pork and vegetables.

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Survey Results
Students Allowance
Amount Php 30 - 50 Php 50 - 80 Php 80 - 100 Php 100 150 Php 500 No. of Respondent 17 23 9 Competitors Chowking Mang Inasal No. of Respondent 19 21 18 12 11 19

Canteen Cart 7 Nestas 1 Jolibee Types of Lumpia No. of Respondent Chicken Lumpia Seafood Lumpia Vegetables Lumpia Pork Lumpia 14 12 21 33

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Psychological and Cultural Aspects

Ages from 13 and above can eat our product No harm to those who have allergies No contradicting beliefs to other religion group

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III. Product description

Characteristics

Lumpia filled with chopped

bagungon meat Carrots Potatoes Onions other spices Mix with beaten egg

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Characteristics

Approximately 4 6 inches Served hot for crispiness

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Recipe

1 piece garlic 40 pcs. Bagungon 1 pcs. Carrots 2 piece potato (medium size) Lumpia Onions 2 pieceswrapper 1 spoon Flour 2 bottle oil Seasonings1 piece egg (pepper, salt, etc.)

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Steps of Cooking Lumpia Bagungon

Boil telescope shell for 20 minutes Extract the meat from its shell Chopped the meat, carrots, potato, onions and others into small pieces Saute the onion, garlic, potato and carrots Beat egg and mix with other ingredients Roll up in lumpia wrappers and fry in

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Health Benefits

Bagungon o Telescope Shell rich in protein and vitamin C. Carrots known for beta carotene content and fascinating phytonutrients Potatoes rich in protein, vitamin B6, thiamine, Iron, Phosphorous and others.
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IV. Promotional strategies

Packaging

Put on a stick with 8-9 inches Provide small size paper plate Small cup for sauce, ketchup and others

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Pricing
Bagungon (40pcs.) 2 Carrots 1 Potato 9.00 12.50 15.00 18.00

Lumpia wrapper (50pcs.) Total

Seasonings and other Expenses 35.00 Php 89.50

Capital per price Php 89.50 / 45 pcs = 3/7/12

Promotions

Free testing Giving Flyers Facebook share and like

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Receivers Benefits

With a minimum purchase of 5pcs. You will get a souvenir of designed telescope shell. Buy 10pcs. to get an extra 1 piece of lumpia and souvenir.

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One more last thing!

Telescope Shell is available throughout the year. Enjoy our product for free testing. Thank you for listening

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