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BUSINESS MESSAGE AND BUSINESS PROPOSAL

EXECUTIVE TEAM :-

SHRIDARA G N SANDEEP D.S SANDEEP M SHWETHA SHALINI

MEANING
A business message is a form of message used to convey business related communication for internal and external purpose Internal purpose External purpose

NEED AND OBJECTIVE


To convey messages to the employees within the organization. to build a good relationship with potential customers and suppliers. To create network with outside agencies like bank, financial institution.

ORAL BUSINESS MESSAGE


It is a primary mode of passing a message No need of formal structure. More frequently used in routine type of messages. It is basically carries within the organization.

WRITTEN BUSINESS MESSAGE


It is in the written format.
It should be in a formal way. Basic steps to be fallowed. It may be in the physical format like letter or in the format of electronic mail.

Positive

Routine

Types of Business Messages

Persuasive

Negative

POSITIVE BUSINESS MESSAGE


This type of message applies for promotion and performance appraisal of employees. Buy back information to customers. Serving when advertising for a job hiring.

Ex : proposal acceptance , Hiring , promotion

NEGETIVE BUSINESS MESSAGE


Designed specifically to impart a message to employees, clients or any other stake holder. To convey a sense of dismay or frustration without being rude with a sense of professionalism being showcased with.

Ex:-Job/Bid rejection, Contract denials

PERSUASIVE BUSINESS MESSAGE


This type of messages are usually framed For influencing the person who receives the message to take into action what the message partakes.
A sales letter should be written at through persuading the receiver to take an immediate action to avail the product or service.

ROUTINE TYPE OF MESSAGES


They are usually framed to give a routine type of updated or modified information about product/services. Designed to communicate with suppliers vendors. Convey routine updated technical information to employees in the organization.

Brief

Business Messages

Business Letters Application Letters Resume Memorandum Notices Agenda Minutes Reports Telex and Telegram

Business

Messages Using Technology

Fax(facsimile) Electronic Mail(e-mail) Instant Messages(IM) Text Messages Blog Postings Podcasts Printed Memos and Letters

THREE STEPS OF WRITING BUSINESS MESSAGE

Plan

Write

Complete

A) Plan
Analyze the situation

Define your purpose and analyze the audience profile Gather Information Determine audience needs and obtain the information necessary to satisfy those needs Select the right medium Select the best medium for delivering message

Organize the information Define main idea , limit the scope , Select direct or indirect approach , outline the content

B) Write
Adapt to the audience Be sensitive to audience needs with a you attitude , politeness , positive emphasis , bias free language . Build a strong relationship with the audience by establishing credibility and projecting companys image
Compose the message Choose strong words that will help create effective sentences and coherent paragraphs

C) Complete
Revise the message Evaluate content and review readability , Produce the message professional appearance Proofread the message Review for errors in layout , spellings and mechanics Distribute the message Choose the medium for delivering the message,

Business proposals
INTRODUCTION:
A Proposal is a marketing tool that sells your ideas to others and also makes an offer to provide goods or services to potential or existing customer.

Classification of proposals:
1. Internal and external proposals. 2. Solicited and unsolicited proposals.

Internal and external proposals:


Internal proposals are directed towards management within the organization. External proposals are directed towards the current and prospective customers.

Solicited and unsolicited proposals:


A proposal to supply specific goods, to solve a problem and to exploit some situation, the proposal is solicited. A proposal to identify the need and propose to meet it is unsolicited proposals.

The proposal-planning process:


The rule for proposals would be plan before you write and write to the plan.
There are four major steps to planning process:1. Screening: Bid/No Bid decision. 2. Conduct a customer analysis. 3. Theme development. 4. Formulation of solutions and strategies. 5. Budgeting and scheduling the proposal.

Proposal formats:
Cover materials. Executive summary. Need or Problem statement. Technical solutions or methodology. Management and staffing profiles. Budget. Conclusion and recommendations. Appendices.

Any questions

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