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Understanding a Company
What product line(s) is the company involved in? Is the product understandable? Are there industry specific accounting rules? (e.g. oil & gas, financial services) Does the company have one primary line of business?
Premier roaster & retailer of specialty coffee in the world Offers coffee drinks, food items, roasted beans, coffee accessories, and teas in retail stores Also sells coffee through grocery stores & licenses its brand for other products Owns Seattles Best Coffee & Torrefazione Italia coffee brands
Increased competition from large wellknown competitors (Dunkin, McDonalds) Customers trading down to lower priced coffee beverages & related products due to economy
Asset Impairment Stock-based Compensation Operating Leases Self insurance reserves Fair value accounting Multiple revenue streams
Other issues
Group by category Calculate numbers over time AND for industry/peer Comment on improving or deteriorating by category
Size of company changed? Nature of operations changed? Unusual items? What is quality of earnings?
Tools
Common sized I/S (% of net sales) Horizontal analysis Ratios Industry comparison
Tools
Common sized B/S (% of total assets) Horizontal analysis Industry comparison Ratios
Common size and horizontal analysis Ratios Usefulness of financial web sites
http://quicktake.morningstar.com/StockNet/FinancialHealth10.aspx?Country=USA&Symbol=SBUX
Liquidity Ratios
SBUX 2009 SBUX 2008 0.80 0.30
Tim Hortons 2009
Current Ratio Quick (Acid Test) Ratio Cash Flow Liquidity Ratio
1.29 0.59
1.45 0.92
1.30
0.72
1.53
Liquidity Ratios
SBUX 2009 SBUX 2008 Tim Hortons 2009
62.04 days
67.22 days
27.00 days
Leverage Ratios
SBUX 2009 Debt Ratio LT Debt to Total Capitalization Debt to Equity 45.4% 15.3% SBUX 2008 56.1% 18.1%
Tim Hortons 2009
41.4% 22.3%
0.83
1.28
0.71
Leverage Ratios
SBUX 2009 SBUX 2008 9.44 29.8 1.57
Tim Hortons 2009
Times Interest Earned Cash Interest Coverage Fixed Charge Coverage Cash Flow Adequacy
3.08
1.13
1.70
Profitability Ratios
SBUX 2009 Gross Profit Margin 55.8% SBUX 2008 55.3% Tim Hortons 2009 421.2%
5.7%
4.0% 14.2% 7.0% 12.8% 24.9%
4.9%
3.0% 12.1% 5.6% 12.7% 22.2%
212.1%
13.2% 18.5% 14.8% 25.4% 20.8%