CADBURY Ltd.

SWEET PAST.........
Ever since the CADBURY factory was set up in India in 1947, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Considering the penchant we Indians have for sweets, its not surprising that these sweet, smooth, milky & irrestibly delicious chocolates are the best childhood gift any Indian child could get. Thank God for young JOHN CADBURY who ventured into the chocolate business over 150 years age, way back in England, in 1824. Long gone is the dry chocolate supplied by John Cadbury in his Birmingham grocery store. Today more than 250 million bars of Dairy Milk are produced & consumed every year.

MILE STONES......

1
Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.

John Cadbury

MILE STONES......

2
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona

MILE STONES......

3
With Milk:
After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875 milk chocolate

MILE STONES......

4
Melting Sweetness
Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879.

First Dairy Milk

CADBURY TODAY
It has been more than half a century that CADBURY has been the most loveable brands in India. Cadbury India is a significant player in the impulse market enjoying 70% share in chocolates & a substantial share of the sugar confectionery market.

Life Full Of Cadbury

Cadbury is present in most happy occasions in the life of the consumer. Their brands excite the consumer. Cadbury is an expression of a consumer's life.

Cadbury Full Of Life

Cadbury as a company is vibrant. Cadbury is a fun and energising workplace. Cadbury is robust and alive.

Core Working purpose :better together to create brands people love. Objectiv e : Grow shareholder valueover the long term. Strategy : Create robust and sustainable regional positions in our
core categories of confectionery and beverages through organic growth, acquisition and disposal.

Innovation

-The Blood of marketing

Cadbury believes in innovation. Innovation is a virtue of marketing strategy. Its marketing strategy is such that it builds a brand image not only through advertisements alone but through performance.

The strategies are as follows:-

1. Cadbury uses a variety of advertisements with

different genres and themes to attract different age groups. Eg Animated ads, Melodious jingles etc.

2. Cadbury associates itself with emotions and sentiments of people through relationships of friendship and brotherhood. 3. Sponsorship- Bournvita kid contest, Bournvita confidence academy, kya aap panchvi pass se tez hain 4. In order to capture the market particularly the youth segment the strategy adopted is to promote SPORTS by encouraging events such as

Karate (whiz kid championship) In 1980 cadbury bournvita was the official health drink for the Indian team at the Moscow Olympics

5. Cadbury has not only restricted its market to child segment but through its innovativeness has captured every segment of the society 6. Innovation in product range has been a major advancement by Cadbury in retaining its market share. Examples of marketing innovation by Cadbury *Perks new range of ulta perk *5 stars new range of 5 star crunchy *Gems new range of fruity gems 7. Print & poster campaigns

8. Attractive packaging has been a successful way of attracting customers to buy its products over other chocolates 9. A huge atr value is associated with Cadbury which inurn increases the acceptability in the market. it has roped in bollywood legend Amitabh Bachan and the ravishing Preity Zinta to endorse its products diary milk and perk respectively.

10.Extremely catchy and well recognized tag lines and punch lines create strong brand value and awareness for Cadbury. The lines Pappu pass ho gaya , Kuch metha ho jaye gives a distinct image of Cadbury. 11.Cadbury caters to that segment of the society which cannot afford large sums of money. The marketing strategies adopted here would be introduction of economy packs of all its products and advertising the same.

12.The most important marketing policy being, implemented during the festive season. The sonsumptions of sweets is at its zenith during the festive season. India being a country of rich culture and diversified religions has a hand full of festivils. Cadbury makes most out of this season by introducing gift boxes thus spreading joy.

Marketing vision 2008 -2011

Cadbury believes that its business still has significant untapped potential- interms of growth as well as returns. Between 2008- 2011 cadbury intends to *rope in new brand ambassador Deepika Padakone during the festive season. *introducing a Master subtitle style bournvita quiz Click to edit new season of contest. *introducing new seasonal flavours such as hazelnut, fudge, butterscotch etc.

REGIONAL OFFICES
Delhi

Mumbai

Kolkata

Kottayam

Chennai

Bangalore

FACTORIES

Malanpur

Thane

Induri

Mumbai

Managing For Value Process incorporates : financial objectives. Setting stretched

Adopting Value Based Management for major strategic and operational decisions and business systems. Creating an outstanding leadership capability within their management. Sharpening their company culture to reflect accountability, aggressiveness and adaptability. Aligning their management rewards structure with the interests of the shareowners.

AWARD
India's best managed companies in 2003
Cadbury India was identified as one of Indias Best Managed Companies in 2003. Mr Bharat Puri, Managing Director of Cadbury India was felicitated by Indias Finance Minister, Mr Jaswant Singh at Business Todays Best Managed Companies Awards ceremony. It was the only Multinational Company featured in the list of Best Managed companies in India

Good values and good business go hand in hand

Cadbury Community Initiative Programme under the banner: Love Security Nutrition Education

CADBURY FUN FACTS

FACT NO

A staggering 120 million chocolate bars are sold in New Zealand every year, 60 million of these are made by Cadbury!!!!!!!!!!!!!

. 1

CADBURY FUN FACTS

FACT NO

Cadbury uses 33,000 litres of milk every day for chocolate production at its Dunedin plant!!!!!!!!!!!!!!!

. 2

CADBURY FUN FACTS

FACT NO . 3

New Zealanders chew through 150 million Pascall Jaybees every year!!!!!!!!!!!!!

CADBURY FUN FACTS

FACT NO

Cadbury Confectionery's Dunedin plant produces around 10,000 Crunchie bars per hour!!!!!!!!!!!!!

CADBURY FUN FACTS

FACT NO

. 5 A Cadbury Moro bar is consumed once every two seconds.

If stacked end to end the amount of Moro's consumed every year by New Zealanders would be 500 times the height of Mount Cook!!!!!!!!!

CADBURY FUN FACTS

FACT NO

If all the blocks of Cadbury Dairy Milk produced since 1930 were placed end to end, they would stretch from Cadburys Dunedin factory to the moon!!!

CADBURY FUN FACTS

FACT NO

Cadbury sells over 3.5 million boxes of chocolate every year!!!!!!!!!!!

CADBURY FUN FACTS

FACT NO

Last year over 400 tonnes of pebbles were made. Enough to cover Eden Park 15 times!!!!!!!!!

CADBURY FUN FACTS

FACT NO

Over 69 million Minties were consumed last year. That is 21 for every man, woman, and child! The Minties wrapping machine can wrap 1000 Minties in one minute!!!!!!!!!!!!!!

CADBURY FUN FACTS

FACT NO

1 . 0 Cadbury Dairy Milk is the oldest chocolate

brand in the country!!!!!!!!!!!!!!

CADBURY FUN FACTS

FACT NO

1 . 1 Did you know that COCOA trees in Kerala

are called Cadbury trees!!!!!!!!!!!!!

SWOT ANALYSIS

Strenghts

Large teeming population of kids and teenagers Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in india

Weakness
Large portion of population suffers from diabetes, cholesterol disorders etc Dental problems associated with consumption of chocolates.

Opportunities

Innovative uncaptured chocolate market in india ( such as sugar free chocolate sector) Large number of occasion celebrations and festivals in which chocs are used as a medium to convey happiness Increasing acceptance of Globalisation and better relationship with foreign companies.

Threats

Competition- cut throat competition from nestle amul and international choc brands Negative publicity and contravacies Negative publicity and contravacies New entrance and individual players ( rise in sale of homemade chocolates) Preference and availability of other substitutes ( sweets and deserts)

Product Line
The market major of Chocolates offers the following products in the market:Chocolates :- eg. Cadbury dairy milk, perk, celebrations, tempetations, five star, eclairs, gems, cadbury lite, fruit and nut and cadbury crackle,cadbury heros and many more Snacks :- cadbury byes Beverages :- Bournvita, cadbury delight Click to edit Master subtitle style Candy :- cadbury halls Gums :- Bubbaloo
1. 2. 3. 4. 5.

BRANDS PEOPLE LOVE.......

Young or old, boy or gal, sibling or pal...... Cadbury has something sweet for everyone. So which of their chocolates are one for u..?

BYTES..
Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.

ADVERTISMENTS...
KYA SWAD HAI ZINDAGI MAI redefined the way the world looked at Cadbury chocolate. Priety zintas cherubic dimples laid the foundations for what would become the Indian teenager favourite snack. Cadburys advertising has, over the past few years, aptly reflected Indian passion for chocolates

THANK YOU