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INVESTMENT OPTIONS
age
no of people
investment options
fixed deposit
stock market
mutual funds
insura nce
18-24
24-30 30-40 40 & above
14
12 16 12
7
8 3 8
10
6 13 8
7
4 5 5
3
4 6 5
total
54
26
37
21
18
% of people 50 40 30 20 10 0
% of people
Considerabl y satisfied
Reasonable satisfied
Not satisfied
Highly satisfied
number of people low risk low return 10 moderate risk moderate return 25 high risk high return 15
number of people
FINDINGS
Therefore from the survey, whatever we got, here is the gist of all of them: People are more inclined to invest in the stock market, irrespective of the market scenario and the level of risk. Majority of the people wants higher return in short period of time that is why they prefer to invest in stock markets and mutual funds rather than any other form of investments. People between ages 30-40 think about long term returns as well as higher return in short period of time that is why they invest in stock market for short period of time and in insurance for long term return. People between ages 18-24 dont have much money to invest and they cant take higher risk, so they invest in mutual funds which are of moderate risk. People between ages 24-30 wants to be financially stable that is why they dont like to take risk at all. So, they invest in the banks fixed deposit scheme which has almost no risk and lower
SUGGESTIONS
This analysis will help to strengthen investor intimacy. This analysis will also throw light on various investment avenues available in India that will help in many ways like It will help to understand the expectations of the investors about their company from the perspective of financial performance and corporate social responsibility. It will provide fresh insights which can help their business continue to flourish. The expectations of different types of investors regarding particular service requirements can be identified. The common problem areas faced by the investors can be understood.
It also enhances new services initiatives. This study will help in gaining a better understanding of what an investor looks for in an investment option. It can be used by the financial sector in designing better financial instrument customized to suit the needs of the investor. It will also help the agents and brokers in marketing the existing financial instruments. It will provide knowledge to the investors about the various financial services provided by the company to their investors. It will also help the company to understand what is the requirement and expectations of different categories of investors.