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  • Heineken Marketing Strategy

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    Tu Vo
    3K просмотров18 страниц
    Operations in 170 countries around the world. More than 110 breweries. One in 100 most powerful brands in the world. Challenges and solutions HEINEKEN COUNTDOWN PARTY See it, hear it, smell it, taste it and enjoy it heineken experience Brewing the beer Brew you a taste of heineken Raise by the world An interactive experience advertising Top-Ten worldwide advertising agencies.

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    Operations in 170 countries around the world. More than 110 breweries. One in 100 most powerful brands in the world. Challenges and solutions HEINEKEN COUNTDOWN PARTY See it, hear it, smell it, taste it and enjoy it heineken experience Brewing the beer Brew you a taste of heineken Raise by the world An interactive experience advertising Top-Ten worldwide advertising agencies.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    3K просмотров18 страниц

    Heineken Marketing Strategy

    Загружено:

    Tu Vo
    Operations in 170 countries around the world. More than 110 breweries. One in 100 most powerful brands in the world. Challenges and solutions HEINEKEN COUNTDOWN PARTY See it, hear it, smell it, taste it and enjoy it heineken experience Brewing the beer Brew you a taste of heineken Raise by the world An interactive experience advertising Top-Ten worldwide advertising agencies.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 18

    Group

    :Vo Le Anh Tu Pham Thanh Binh Nguyen Thi Thu Thuy Pham Thi Duyen

    HEINEKEN MARKETING STRATEGY

    I. General introduction. II. Challenges and solutions. III. Public relation. IV. TV Advertiments.

    In 1863 From: Amsterdam, Netherlands. Founder: Gerard Adriaan Heineken. Main ingredients: water, barley, Hublon flowers and Amen yeast.

    In WWII, Heneiken was sold in Europe countries. In 1993, come to America market. Operations in 170 countries around the world. More than 110 breweries. One in 100 most powerful brands in the world.

    Logo
    Red star Green background The letter E friendly

    Slogan
    A better beer deserves a better can. It's all about the beer. Lager Beer at its Best.

    It could be only Heineken.

    Challenges and solutions

    HEINEKEN COUNTDOWN PARTY

    Heineken Champions League

    15 - 16

    78 Stadhouderskade, Amsterdam, Netherland

    See it, hear it, smell it, taste it and enjoy it

    Heineken experience
    The experience Brewing the beer

    Brew you

    A taste of heineken

    Raise by the world

    An interactive experience

    ADVERTISING

    Top-Ten worldwide advertising agencies. Recognized by Advertising Age in 2010 as the "Best International Network of the Decade."

    WALK-IN FRIDGE
    Dresses, shoes, Heineken beer

    How far men will go for their love of Heineken.

    and the story goes on

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