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Group

:Vo Le Anh Tu Pham Thanh Binh Nguyen Thi Thu Thuy Pham Thi Duyen

HEINEKEN MARKETING STRATEGY

I. General introduction. II. Challenges and solutions. III. Public relation. IV. TV Advertiments.

In 1863 From: Amsterdam, Netherlands. Founder: Gerard Adriaan Heineken. Main ingredients: water, barley, Hublon flowers and Amen yeast.

In WWII, Heneiken was sold in Europe countries. In 1993, come to America market. Operations in 170 countries around the world. More than 110 breweries. One in 100 most powerful brands in the world.

Logo
Red star Green background The letter E friendly

Slogan
A better beer deserves a better can. It's all about the beer. Lager Beer at its Best.

It could be only Heineken.

Challenges and solutions

HEINEKEN COUNTDOWN PARTY

Heineken Champions League

15 - 16

78 Stadhouderskade, Amsterdam, Netherland

See it, hear it, smell it, taste it and enjoy it

Heineken experience
The experience Brewing the beer

Brew you

A taste of heineken

Raise by the world

An interactive experience

ADVERTISING

Top-Ten worldwide advertising agencies. Recognized by Advertising Age in 2010 as the "Best International Network of the Decade."

WALK-IN FRIDGE
Dresses, shoes, Heineken beer

How far men will go for their love of Heineken.

and the story goes on