Interview for Marketing Position

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What can be asked?

A typical job interview may have a body like this:

Starters Resume Based Work Style Based Direct questions Skill & Management Situation Based Company Based Closing Questions

Direct Questions q Masked Questions q Skill-Set Questions q Teaser Questions

q

Masked questions

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Start up Questions
Hello, how are you doing today? Ans: Good Morning Sir/Maam, I am good. Thank You Tell me something about yourself Ans: Introduction .. How would you Rate yourself in a scale of 1 to 10 for this job? Ans: 8/9 and I am working further to improve this rating.

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Resume Based Questions

What were your duties in the company during internship/prior job?

Analyzing the market Monitoring & controlling promotional activities Overseeing and implementing product distribution Attending and organizing sales promotional events and exhibitions Coordinating with and reporting to managers to carry out campaigns Acting as liaisons between the media, suppliers, and clients
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D o y o u t h i n k y o

Resume Based Questions

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Work Style Based Questions

Do you like to work alone or in a team?

Depends on the task Brainstorming- team Prioritize time in advance Keep track More information about status of project- allow to adjust accordingly

How do you plan your deadlines?

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Why do want to work with our marketing department?

Skill & Management Questions

Company is a leader Interesting future projects My skills and experience can be utilized

Why do you think some marketing strategies fail?

Undermine competition Failure to keep up with market changes Good Planning but Execution failure

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Larger sample data to analyze

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Situation Based

Suppose there is launch of a new collection for working women, as the target customers. What kind of research would you carry out before the launch?

Size of the pie (Secondary Research) Demand among the Target market

Survey and Focus groups

Competitive analysis of similar collection What Price range an points are customers willing to pay
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Situation Based

Suppose we are launching a new collection for college students. What according to you would be an effective marketing strategy?

Product

Defining youth culture Research on what works Distribution near the college campus, and relevant hangout places
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Price

Place

Promotion

W h a t w o u l d y o u

Situation Based

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Company and Industry

What is the biggest challenge in marketing a new product? Marketing Plan Marketing channels (Declining consumer dependence on marketing communications for information)

Target customer Right Price Limited Budget Managing PLC

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What would be the impact of foreign brands on our product positioning ?

Competition will increase Aggressive promotion Competitive pricing strategy

If a given a choice, which brands positioning would you like to change and why?

Area of improvement Company must have thought before using a particular brand positioning
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Closing Questions

How soon can you join, if selected? After college Do you have any questions for us? Companys growth plan Travelling Competitors doing well If selected, how many years would you expect to work with us and why? Focus on growth in an organization Stay long enough to learn and grow within organization

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How to grab the job opportunity???

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Always be well prepared for an interview The Media People/ Marketing people, well, just dont have time!! You are lucky if the interviewer have read your company material or work before you walked in the room. Dont expect them to know your subject matter

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Dont expect them to know anything about you or understand your message

Because it is up to YOU to know your message

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Know your message and strengthen your answers with anecdotes, stories, jokes and statistics Be Natural Make your points entertaining and memorable Prepare for the unexpected Watch yourself and film yourself body language Free Powerpoint Templates Page 19 Dress Appropriately

Thank You
Image Source: Google Images

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