Академический Документы
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Культура Документы
1. Revamp the employee reward system 2. Tighten focus on creating the Third Place environment 3. Focus profitability measures on profitable sales, not just reduction in staffing
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FOCUSED RECOMMENDATION
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Pros
Employees are motivated with more incentive to perform Lower employee turnover rates Positive reinforcement which leads to higher feelings of job satisfaction
Cons
Pay and benefit structures dictated by corporate HQ Cost of benefits would additional benefits lower site profitability New reward system requires additional management
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Pros
Higher staffing levels benefit other employees Better customer service Improved customer focus could lead to higher sales
Cons
Staffing is a cost that will decrease profitability Upper-level management perception of low employee productivity Employees may get in each Energised Stars others way
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POTENTIAL RISKS
Customers may not react positively to the changes being made Not enough available employees to meet realigned hiring needs Claims of age discrimination and negative affect on sales in youth demographic Costs associated with planned change
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WRAP-UP
Starbucks is the market leader in a growing market segment Starbucks is known world-wide for its highquality food products and differentiated Third Place atmosphere The Wellesley location embodies the ideals of the corporate mission and has been very profitable, but there are still opportunities for improvement Energised Stars
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BIBLIOGRAPHY
(Kotler, Philip,Kellar,Kevin L,Burton,Suzan. Marketing Management,13th Edition. Pearson Education Australia, Mario, Dr Peter.Facilitator MBA 437 Marketing http://www.consumerpsychologist.com http://www.en.wikipedia.org/wiki/starbucks
http://www.learnmarketing.net/consumer.htm www.learnmanagement2.com http://www.startups.co.uk/Sahar_Hashemi.YZw1NAVoyivadQ .html http://www.caterersearch.com/Articles/2006/05/04/306587 /uk-leads-europe-as-market-for-branded-coffee.html
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Questions ????
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