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A presentation on

DELL
Presented by:

ARKOPAUL

MAITI
ASMITA BAZ KUNAL NILESH PRASANTA PAUL

Yours is here

SUMIT GUPTA

DELL is number one computer company . Follows Built-to-order system having a 4days

inventory.
It abandoned retail channel distribution and started

direct selling.
80% of DELL customers are from corporate houses.

(S) STRENGTH

1. Extremely responsive and at home service. 2. Low cost & takes minimum time of delivery. 3. They follow build-to-order policy low inventory cost.

(W) WEAKNESS 1. Less no. of retail dealers. 2. It doesnt manufacture but assembles. (O) OPPORTUNITY
1. Has sufficient capital to expand and has brand awareness. 2. Has the potential to innovate.

(T) THREAT

1. The fast growth and advancement in technologies. 2. Inflation transportation (delivery), cost of raw material. 3. Ever increasing pc & laptop industry.

Should analyze the consumer market.


They should make unique strategies to come into the consumer market. Proper analysis should be done about the competitors in market. Innovation should always be done to sustain.