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PINAL JAIN 5
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RUCHITA SAKARIYA 9
USMAN SHAIKH 12
WASEEM VORA 15
Flow of the presentation
Overview
Parle – Industry
About Parle product
Our product – SNIFFER
What is SNIFFER
4P’s of SNIFFER
Our Competitor – Pedigree
4P’s of pedigree
USP
Reason for launching this kind of product
Overview
The intent was to spread joy and cheer to children and adults alike, all over
the country with its sweets and candies. The company knew that it wouldn’t
be an easy task, but they decided to take the brave step.
Since then, the Parle name has grown in all directions, won international
fame and has been sweetening people's lives all over India and abroad.
Parle Products has been India's largest manufacturer of
biscuits and confectionery, for almost 80 years.
Parle-G is “worlds largest selling biscuit".
Parle - Products
BEFORE LAUNCHING
Existing market
Innovative
Our Product
The company is looking to target increasing number of
pet(dog) owners who are looking for healthy biscuits.
“SNIFFER”
Your Pets Health is Our Care
SNIFFER is a totally holistic supplement that replaces the
vitamins, minerals, and digestive enzymes they may not
receive from their dog food. This is an excellent product for
all breeds and all ages..from a young puppy to canines in their
wiser years.
Medical Aspect
Product consistency
Packaging
Price
– It is an Economic solution
Print Ad
Stalls
Promotional Offers
Our Competitors
PEDIGREE
Our
HAPPY DOGS EUKANUBA
Competitor
CHEWBIX
4P’S of Pedigree
Product
Price
Puppies
Quantity Price
– Half Kg Rs.65
– 3 Kg Rs.370
– 10 Kg Rs.1150
Adults Dog:
Quantity Price
– Half Kg Rs.60
– 3 Kg Rs.325
– 10 Kg Rs.1000
Place
Chemists
Dog saloons
Animal shops
Super markets
Kirana stores
Promotion
Sponsored events
Pedigree post
Pedigree petathlon
The 2008 saturday star world of dogs & cats & pet
exhibition
Breed shows
Contd…
EXCLUSIVE PACKAGING
• Creative and consumer friendly packaging
• New dimension to the branding exercise
• To be used as props in the display
UNIQUE SELLING POINT (USP)
Some people are for the CHILDS food. Some are for the FISH
product.We're for dogs.
The dog food sector, nevertheless, remains the largest in both
volume and value terms, due to the fact that the average dog
is much larger than a cat and so requires more food. Owners,
therefore, are obliged to spend more on food for their pet
dogs.
Thank You!!!