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Social Media

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A GUIDE for journalists Part 1 of 4


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New York City snow storm


December 26, 2010
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WNYC Radio: Google Map


December 29, 2010 (3 days after storm): White = snow not cleared
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WNYC Radio: Google Map


December 30, 2010 (4 days after storm): Purple = snow cleared
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WNYC Radio: Snow Crisis


Over the radio, listeners were asked to text PLOW to 30644, the stations mobile shortcode v The location of each text was added to a Google Map v The map was posted on the radio stations website v Each person who texted was asked to also leave an audio report as voicemail v The audio reports were played on the 3/20/12 radio
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It really encourages other people to send in their story and contribute, when they hear people just like them.
Jim Colgan, former WNYC news producer
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Lessons Learned
1. 2.

3.

The audience can help journalists Journalists need to think creatively so they can use this resource well Social media can be very useful in crisis reporting

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Journalism and Social Media

Concepts

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What Journalism DOES


v v v v v v

Inform Entertain Serve the public good Amplify the voice of the people Act as a watchdog Filter: Select and prioritize news

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What Journalists DO
v v v v v

Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)

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Social Media: General Uses


v

v v

v v

Create a profile (or identity) to show others who you are Make links to things you support or like Share information* with groups (friends, family, work colleagues) Post comments, messages, statuses Maintain connections with many people

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* Including images, videos, links

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If youre not subscribing to (following) people, youre not doing it right.

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The Public Can Contribute


v v v v v

Gather (observe, seek, interview) Select (choose, sort, discard) Produce (write, edit, process) Distribute (publish, broadcast, upload) Interpret (analyze, discuss, comment)

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New Environment The media universe has changed, and theres no going back.

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New Environment The media universe has changed, and theres no going back. What has changed?

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New Environment The media universe has changed, and theres no going back. What has changed? How all of us gather, verify, distribute, and consume news and information.

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Source: Debra Askanase, consultant, Community Organizer 2.0

Related Terms
1. 2. 3. 4.

Participatory journalism Crowdsourcing User-generated content (UGC) Curation

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Social Media

Tools & Communities


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Definition: Social Media

Digital systems* that enable people, identified by profiles, to share information.


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*digital systems = media

USER Profiles

The profile is an anchor, or a node, in the social media universe.


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Clarification

Social media (SM) puts the emphasis on media (the universe) rather than on the networks (sites or apps).
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The Network

People add / follow / friend you (your profile) into their network.
What does your profile say about you?
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The Network

People will un-friend you if they dont like what you send out.

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The Network

Your network is valuable to you if you follow people who share meaningful information.
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Your Network

Who is in your network? Why are they there? Who is missing?

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Data from 2011 via Michael Netzley

Survey of 596 Singaporeans. 3/20/12

Data from 2011 via Michael Netzley (1)

(2)

(4) (3)

Survey of 596 Singaporeans. 3/20/12

Social Media
Click to edit Master subtitle style Presentation by Mindy McAdams 3/20/12

University of Florida, USA mmcadams@jou.ufl.edu

Keep up on the latest news and tips about social media and journalists:
http://www.scoop.it/t/social-mediaand-journalists

Follow these sources on Twitter for updates on the social media universe:
@NiemanLab @mashable

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