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To be the premier provider of refined, Agriculturally based products and ingredients in the region.
Product mix
Corn Processing Corn is one of the world largest crops. It contains a good amount of starch, which is used in the world on large scale in almost every industry. There are two types of corn grinding processes i.e. wet milling and dry milling procedure. The wet milling process is practiced in RafhanMaize to separate each and every component of the maize grain. Composition of corn grain Germ oil: 4-5% Fiber: 10-12% Protein: 9-11% Starch: 70-72% Steps involved in Corn Processing: Purchase and shelling of Corn Storage of Corn Cleaning of Corn Storage in Silo Tanks Steeping of corn (Corn Steeping Liquor) Germ Separation also known as degermination (Crude oil & MOC) Fiber Separation (Maize bran & MGF 30% upon mixing with CSL) Gluten Separation (MGM 60%) Starch Purification (Starch Slurry that is further processed in different sections to manufacture Liquid Glucose, chemically and physically modified and unmodified starches and Dextrose with Enzose Hydrol & Sweet water as by products)
BMB MOC
Enzose Hydrol
MSL
Market Size
Market Share
Sales Strategy
Regular customer interaction Timely services encounters Expanding the distribution network by creating subdistributors, traders and preferred customers Customized packaging i.e. availability of products in various types of packaging, weights and volumes Reliable and efficient sources of transportation Developing sales performance and comparison reports on monthly, quarterly, semi-annually and annual basis for analyzing past performance and planning future actions i.e. sales forecasting.
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Mechanism of check and balance and verification of rates, retail prices, freight charges to monitor distributors activities and control monopolistic behavior, overcharging, stocking and blackmarketing Developing easy and convenient modes of interaction for distributors and direct customers according to their feasibility and access Playing a role of problem solver for the customer, providing him free technical advisory and guidelines for further development in his business Introduction and selling of modified and customized products
Strengths
Weaknesses
SWOT
Threats
Opportunities
Customer retention
Market Expansion
Starch
Competitors 1. 2. 3. 4. Fauji Sethi KORN imports
Liquid Glucose
Habib ADM Shafi Dynatis Fauji Sethi Badar
Competitive Edge
Investment in Power Sector Proper ware-housing Construction of shed/storage IT-training sessions Promote maize cultivation Refurnishing Restricted entry in offices Power back-up Exploring markets Re-engineering of sewerage system Improving information flow Company owned transportation