HINDUSTAN ORGANICS PVT. LTD.

WATER CONCENTRATE
AUGUSTINE KUJUR KARTIKEYA

NAYAN
PARITOSH ANAND PAWAN SABLE

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

Organic, Biodegradable, Water saving product for irrigation and for healthier growth of plants

For all farms, field crops, plantation crops, nurseries, grass areas, parks, landscaping and sporting areas

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

About AMRITJAL
100% organic and biodegradable
Saves 40% of irrigation cost

Acts as a soil conditioner and saves up to 20%

Fertilizers cost

Increase fertility
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

 Balances the moisture condition in growing layer

Keep the soil wet for longer time

Improves the harvest Makes the roots stronger Reduces the evaporation
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

 Improves Quality of product High yield of crops Nutritionally rich product Safe and eco-friendly way to save water energy and environment Liquid format, easy to use
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

APPLICATIONS METHODS
Application through Fertigation
Drip Irrigation Sprinkler Irrigation Basin Irrigation Furrow Irrigation

Pitcher Irrigation
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

Application
Plantations 5.0 liter / acre Cash crops 4.5 liters / acre Cereals 3.0 liter / acre Fruits 2.5 liter / acre Vegetables 2.0 liter / acre Pulses and oil seeds 3.0 / acre Gardens, lawns and sporting fields depends
SAVE 40% WATER

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

MARKET RESEARCH
To determine: Target Market Market needs Positioning New product strengths and weaknesses Packaging/ pricing
SAVE 40% WATER

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

SEGMENTATION
RURAL SEGMENTATION : Rain fed areas Large scale farmers Small scale farmers Water scarcity areas
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

URBAN SEGMENTATION : Nurseries and Gardens Hotels Lounges Sport grounds Golf courses, polo and football fields

Green and landscaping areas

SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

PRICING
QUANTITY PRICE

5 LITERS

8599 /-

2 LITERS
1 LITERS 500 ML

3549 /1799 /949 /SAVE 40% WATER

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

OUR SERVICES FOR FARMERS

Guideline about how to use the product Consultancy about usage of organic product Free home delivery Product guides through Brochures

SAVE 40% WATER

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

POSITIONING STATEMENT

Save crops

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

PROMOTIONAL STRATEGIES
Farmer meetings Crop seminars Field visits Farmers training Farmers camp Crop Demonstrations Discounts for whole sale buyers
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

ADVERTISEMENT
Radio

News papers
Television Campaigning's Agri. magazines Wall paintings

Free samples
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GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

Advertising in urban areas

Multimedia adds

News papers
Internet adds

Brochures
Direct mails Demonstrations
SAVE 40% WATER

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

PACKAGING
Attractive packaging Attractive colour of bottles Biodegradable fiber ecofriendly Easy to handling Easy to transport Product are organic so it can use for other purpose
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

SALES AND DISTRIBUTION

On field sales marketing Manufactures Own outlets Primary Agricultural Marketing Societies

Dealers at district levels

Agri input retailers

Agri-distributors at village levels

SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

THANK YOU

THANK YOU

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT