PROJECT REPORT

Submitted by:- CHIMAN PAL

History of Jaipur dairy:

Registered Plant Commissioned APS Coverage Started With March 1975 June 1981 April 1984 Jaipur & Dausa 25 DCS

Organization structure:
It is a state level apex cooperative organization. The federation has a 15 Board Of directors. Develops village milk cooperative network. The federation has chief executive designed as managing director.

License capacity -: 6-7 LLPD Install capacity -: 2 LLPD Capacity of utilization -: 100% There are 30 Bulk Milk Cooler in 28 area in Jaipur and its chilling power is 75000 liters

Covers over 1200 villages Collects milk from milk producers members of over 1800 dairy cooperative societies 15 MT drying Capacity

PACKED MILK
DOUBLE TONED TONED STANDARD GOLD

MILK PRODUCT
CURD LASSI GHEE BUTTER CHHACH PANEER SHRIKHAND FLAVORED MILK ICE-CREAM RASGULLA

RAW MILK

CHILLING

PASTEURISATION CHILLING
DTM

SEPARATING PACKING

TONED STANDARD GOLD

Marketing is a societal process by which individuals and group Obtain what they need and want through creating offering and freely exchanging products and services of values with others. Jaipur Dairy sells its milk & milk products through a network of over 4500 retail outlets spread over Jaipur city and near by 50 towns. The retailers are the most important segments of Jaipur Dairy and are given all care and attention. They are regularly trained on

TO KNOW: Practical observation of industry. Analyze the structure and functional areas. Knowledge about cooperatives societies.

Awareness abuot Saras milk:

 According

to the analysis it has been assessed that the people have more faith in SARAS. At present not a tough competition between all these. Attract the consumers through there quality service and there supply services or some new attractive schemes etc.

A company should try to improve the relation with the dealers. Should try to provide a good quality of milk to the consumers. Easy availability of the to milk the consumers. A company should try to find the new consumers attractive schemes in every two months. Advertisements should be cheap and attractive.

 All

the data and information had to be collected within the limited days. accurate prediction was not possible The survey area was large and time was limited Also there were huge constraints when it came to time as a one month