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Communication and the Role of Information And Communication Technology (ICT)

Gopal Joshi 31 Ayyub Mahaldar



Information:- the objective of business is to inform, which means the transfer of knowledge to another person or group. Information can be given in writing, speaking or any other system of Signals or signs. Communication :-is the process transmission of information from source to receiver with the help of a medium. Technology :-the application of science especially to industrial and commercial objectives.

Communication: The Role of ICT

In business, communication can be: between individuals between individuals and organisations within a business between a business and an external organisation

Uses of Technology
Telephone and Voicemail. Computer Networks.(LAN,WAN,MAN ) Internet (E-mail and E-commmerce) Electronic Bulletin Board. Teleconferencing and Videoconferencing. Telecommunicating and Homeoffices.

Uses of ICT

Many businesses use ICT because it allows fast access to data. Slow access may annoy customers. it keeps storage requirements to a minimum. There is no need for large filing cabinets filled with lots of paper. it allows data to be accessed by more than one person at a time. there is better security. Data can be coded. fewer staff need to be employed. data is kept inside the computer system and cannot get misplaced

Uses of Internet
Exchange messages at other sites. Publicity. Make contacts with customers and get their feedback. Group discussion. Browse catalogues of the goods and the service and make purchases by credit cards. Get government information.


Communication takes place within networks. These are some of the types of network: chain circle wheel all-channel


The Chain can readily be seen to represent the hierarchical pattern that characterizes strictly formal information flow, "from the top down," in military and some types of business organizations


A chain network e.g formal contact

A circle network e.g. between people at the same level


The Wheel can be compared with a typical autocratic organization, meaning one-man rule and limited employee participation.

A wheel network e.g. sales teams report to head office


The free-flow of communication in a group that encourages all of its members to become involved in group decision processes. The All-Channel network may also be compared to some of the informal communication networks.


An all-channel network e.g. brainstorming

Communication in the business world is very different today compared to twenty years ago, because of: Information and Communication Technology (ICT)

Examples of ICT Use

Mobile telephones Video and tele-conferencing Lap-top computers E-mail Multi-media communications E-commerce Hardware and software

Importance of ICT and Internet

Computers:-are now put to :writing letters , reports, handling financial records and sending information anywhere. Mobile phones Video conferencing and telecoferencing INTERNET E-mail E-commerce Networks

Impact of ICT On Business

Marketing: The use of websites has allowed companies to develop new and cheaper ways of reaching new markets, offering customers the opportunity of buying goods and services whenever they want and often at reduced cost, whilst also enhancing the level of customer service. Finance: Practically all companies now use software programs e.g. Sage or Excel to manage their accounts. This has allowed them to look at financial information when required, monitor and respond to their customers purchasing patterns. Out of office working: For many businesses the need for staff to be away from the office attending meetings etc. or to be based in another geographical location has grown alongside employee demands for more flexible working patterns. However effective communication and ability to access information etc. remains critical to the productivity of these staff members. Therefore through the use of technology many companies now use a range of technologies to enable this.