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Announces
Women Men
She is a woman of substance, portraying meticulously many roles and managing judiciously, aspects concerning herself and her members of the family. A Home is known by the Woman, who keeps it!!!
She as a Wife
As a Wife she walks not behind but with her life companion in all phases of life with poise, prudence, commitment, maturity and strength. She is equally involved in all major decisions of her companion concerning various facets of life. A Home is known by the Woman, who keeps it!!!
She as a Daughter-in-law
As a Daughter-in-law she shoulders her responsibilities with a judicious mix of respect, love, maturity and sensibility towards her in laws. When other members of the family are busy in outdoor endeavors, she is their main support.
She as a Mother
As a Mother she is compassionate, caring, sensitive and supportive to her childs needs. She is continuously striving to groom her child into a well rounded personality.
She as a Cook
As a Cook her flair for cooking combining taste and nutrition satisfies the taste buds of her family. She is a perfect cook.
An undisputed kitchen queen A Home is known by the Woman, who keeps it!!!
As a Home Keeper she keeps orderly management of household activities. Her various creative instincts and skilled attributes convert a house into a home with finesse. The interiors of her house reflect her personality.
She as a Buyer
As a Buyer she is the prime financial decision maker exhibiting concern, prudence and awareness in all matters. Truly she is the perfect financial manager casting major influence on the buying behavior of her family. She is the Most Valuable Customer (MVC) who looks for Life Time Value (LTV)
Her talent finds shape in a well rounded personality. She can be an accomplished housewife, yet an enchanting performer. Her talent knows no boundaries.
She is a Professional
She is a beautiful Lady, who reflects her internal beauty with graceful demeanor. She portrays Indian beauty rooted to values.
This is an effort to thank Homemakers for the many roles they effortlessly play in our lives.
The simplest way is to go home and say Thank You ! We have come up with a better way A way to thank them for every role they portray A way that will let the whole world see you thank and Crown them for their selfless devotion
The Subtitles
Titles for Event Partners Grooming Partner Radio Partner Television Partner Magazine Partner Communication Partner Travel Partner Fitness Partner Online Media Partner : : : : : : : : Mrs. 10 On 10 Mrs. Talented Mrs. Congeniality Mrs. Popular Choice Mrs. Expressive Best Holiday Planner Mrs. Perfect Mrs. Tech Savvy
Inviting Applications
Inviting applications through Mega Promotional Campaign. ATL Campaign: 1. Print Media 2. Radio [FM] 3. Television 4. On-Line Media BTL Campaign: 1. Direct Contact Program 2. Residential Housing Society Activity 3. Mass Mailing 4. SMS Blast 5. Poster 6. Promotion Activity at all Sponsors & Event Partner Outlets. 7. Promotions in Mall & Multiplexes Expected number of applicants : 20,000
ATL Campaign
1. Print Media News Paper Advertisements 2 full pages [Inviting Applications]
2.
Massive Programming Based Event Promotions On Air Contests 100 Prizes for the Contestants
3.
Television Partner
Massive Programming Based Event Promotions On Air Promotions Prizes for the viewers 4.
5.
On-Line Campaign
SMS Blast
More than 15 lac SMS Blast A Home is known by the Woman, who keeps it!!!
FM Partner
RADIO CITY is the FM partner of the event and have equated massive and an effective plan to support Mrs. Homemaker Contest with major integration with after noon hours show especially dedicated to ladies: 1. 2. 3. 4. Nominations will go thru Radio City to apply one mention per show for 18 days 21st Feb to 8th March, 2011(5 per day, Total- 90) Capsules of quick recipes can do, food etc (Rotation - 6 per day). Contest - Rapid fire with Contestants that listeners can subject them too (itll be very involving). Radio City create a one hour special zone for these women on specific dates and Mrs. Talented final Five will come to the studio & people will vote and decide (focused show Ladies first One Hour special OB 1 obs from the event everyday . Promo tag 6 per day
5. 6.
PR Exercise
Massive pre-event, during event and post-event Press & PR activity will be conducted assuring maximum hype generation of the event and participation from the ladies.
The top three scorers in these rounds will get direct entries into the Day 2 of Mrs. Homemaker Jaipur.
The top three scorers of these society areas will get direct entry to Day 2 of Mrs. Homemaker Jaipur.
Promotions in Multiplexes
A dedicated team in branded gear will be utilized to target families in a relaxed and receptive environment They will impart information regarding the participation procedures and also distribute forms Forms for participation will also be distributed along with the tickets to ensure maximum penetration
Day 3
10 am to 8 pm
5
6
Day 5
Day 6
10 am to 8 pm
10 am to 8 pm
A press conference will be called to announce Mrs. Homemaker. The press conference will feature representatives of all the sponsors who are supporting the event. Media persons from all National Publications and Channels will be specially invited to attend. A Home is known by the Woman, who keeps it!!!
Out of Total Applications received, All candidates will be short listed on the basis of the following criteria. 1. All the forms are duly and legibly filled. 2. Review of Answers to the question asked. 3. Photographs of the Candidate. 4. Three best Photographs showing their house keeping, home dcor & Family.
This round will consist of a interview session of all 2,000 short listed candidates with panels of judges. These candidates will then be again short listed on the basis of how they carry themselves, how presentable they are and their confidence. At the end of the day a compiled list of 100 candidates will announce the progression of contestants to Day 3.
Number of participants : 2,000
Day 3 will start of with detailed and elaborate interviews conducted by a panel of judges who will probe the contestants regarding the different parameters that a Homemaker relates to.
Number of short listed candidates : 100
The talent which will be sought may range from poetry to painting to singing/dancing etc. The combined result of both the rounds will decide which lucky 50 ladies go ahead to Day 4.
Number of participants : 100
Contest for Mrs. Financial Planner & Best Holiday Planner: A Homemaker can never be complete without being a shrewd budgeter. The focus of this round will be to determine just that. Different scenarios related to finances will be presented to the contestants who will have to provide suitable solutions.
Number of participants : 50
Contest for Best Wife/Mother/Daughter-in-law A decision regarding a good wife, mother and daughter-in-law cannot be arrived at without an interaction with the whole family. Therefore this round will involve in camera interviews and talks with all members of the contestants family, which will further ensure the contestants berth in the 25 finalists.
Number of short listed candidates : 50
Need we say anymore. The way to a familys heart is through the stomach. This round will provide the contestants the opportunity to reveal their culinary abilities and skills.
Number of Finalists : 25
As we have mentioned in the beginning A home is known by the woman who keeps it. Now will be the time for these contestants to show off their sense of color, design and decoration.
Number of participants : 25
On the Occasion of Grand Finale eve: All the contestants will walk the ramp in front of judges and esteemed invitees. Apart from the crowning of Mrs. Homemaker, Runner Up, Mrs. Popular Choice and Mrs. Congeniality, and other categories the evening will be supported by Entertainment capsules & Performances by Homemakers to Reinforce the Charm.
Number of Finalist : 25 Expected Number Of Audience: 1000
A time to celebrate the successful completion of the event A time to remember the bitter sweet memories of the past few days A chance for the various winners to be one to one with the Press and share their experiences both good and bad The time to bid a tearful goodbye to all and sundry
A Home is known by the Woman, who keeps it!!!
Eligibility Criteria
1. 2. 3. 4. 5. 6. Contestant is eligible to compete in a state pageant in which she is either a resident, owns property, or is employed in said state. Contestant is eligible if she works in said state. Entrant must be married a minimum of 6 months , and must be residing with spouse. Contestant must be a least 21 years of age , and noT older than 58 years of age. Contestant must be an Indian citizen and a six-month minimum resident in the state of her entry, or attend college or own property in that state. Contestant must be a born female married to a born male.
Title Sponsorship Mileage: Mrs. Homemaker title will be associated with your brand XYZ *The Presenting Sponsor+ Presents Your Brand *Title Sponsor+ Mrs. Homemaker.
Pre-Event Promotion Campaign Logo Presence on: Print Advertisements Press Kit. Application forms to be filled by applicants. Back Drop in Road shows/Promotional Events to be conducted for event awareness in the particular locations. Posters used for awareness campaign to be conducted at various Prestigious ladies clubs of the states. Pamphlets to be distributed during road shows for general awareness inviting participation from the ladies. Invitation cards inviting VIPs, Judges and whos who of the city. Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.
Mileage during Press Conference: [Activity 1] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Center back drops of the stage. Emcee announcements. Kit cover to be used by the Press. Branding on speakers panel desk. Representative presence to address press.
Mileage during Scrutiny of Application: [Activity 2] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Kit cover to be used by the Judges. Branding on Judges Panel desk. Representative presence to shortlist candidates.
Preliminary Interview Round [Activity 3] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Application form to be filled by contestants. Participant badges. Reception desk backdrops. Representative as member of jury.
Personal Interview Round [Activity 4] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding Waiting area branding Representative as member of jury.
Talent Round [Activity 5] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding. Waiting area branding. Representative as member of jury.
Titles for Event Partners Grooming Partner Communication Partner Travel Partner Fitness Partner Online Media Partner Mrs. 10 On 10 Mrs. Expressive Best Holiday Planner Mrs. Perfect Mrs. Tec Savvy Rs. 5,00,000 + Gift Rs. 5,00,000 + Gift Rs. 5,00,000 + Gift Rs. 5,00,000 + Gift Rs. 5,00,000 + Gift
Mrs. Homemaker 2011 Delhi & NCR Chapter The below mentioned are the sponsorship mileage for different sponsor categories. These mileages are mentioned as offered during pre-event, during event and post event to the participating brands for different categories. The mileages are further divided event wise and day wise and contests wise for better understanding of opportunities available during complete contest.
Title Sponsorship Mileage: Mrs. Homemaker title will be associated with your brand XYZ *The Presenting Sponsor+ Presents Your Brand *Title Sponsor+ Mrs. Homemaker.
Planning [Finance & Holiday] Round [Activity 6] Logo Presence on: Venue gate & dcor material. Emcee announcements at regular intervals. Participant badges. [New] Reception desk backdrop. Refreshment area branding. Contest area branding. Questionnaire Forms Kit Covers Representative as member of jury.
Family Interaction Round [Activity 7] Logo Presence on: Venue gate & dcor material. Center backdrop of the stage. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding. Waiting area branding. Family Interview area dcor Representative as member of jury.
Cookery Round [Activity 8] Logo Presence on: Venue gate & dcor material. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the participants. Branding on cooking setup panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding. Waiting area branding. Representative as member of jury.
Home Keeping Round [Activity 9] Logo Presence on: Venue gate & dcor material of Establishment. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the participants. Participant badges. [New] Representative as member of jury
Grand Finale [Activity 10] Logo Presence on: Venue gate & dcor material. Center backdrop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the Press. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Judges panel desk. Media Desk Backdrop. Food & beverages counter/backdrop fascia Waiting area branding. Representative as member of jury. Audience Vote card sheet. Audience & VIP invites.
Additional Feature & Mileages: 5 Mins AV presentation of your company [provided by you] can be scheduled if desired. [All Days] Silver plate engraved with your company brand name & Logo acknowledging the winner can be provided by you. The stall space for your company product display can also be provided to you if desired. [All Days] Sash with brand name & title to be presented to winner. Your company representative will require for rewarding the winner. Compiled data of all applicants.
Mileage during Press Conference & Celebration Party: [Activity 11] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Center back drops of the stage. Emcee announcements. Kit cover to be used by the Press. Branding on speakers panel desk. Representative presence to address press. Winner & participants certificate. Limited Passes for company representatives. Branding on winners gift covers.
Post -Event Mileage Additional intangible post event mileage during the telecast of the event by our official TV channel Partner. Coverage during press & PR exercise.
Presenting Sponsorship Mileage: Mrs. Homemaker title will be associated with your brand Your Brand [The Presenting Sponsor] Presents XYZ *Title Sponsor+ Mrs. Homemaker.
Pre-Event Promotion Campaign Logo Presence on: Print Advertisements Press Kit. Application forms to be filled by applicants. Back Drop in Road shows/Promotional Events to be conducted for event awareness in the particular locations. Posters used for awareness campaign to be conducted at various prestigious ladies clubs of the states. Pamphlets to be distributed during road shows for general awareness inviting participation from the ladies. Invitation cards inviting VIPs, Judges and whos who of the city.
Mileage during Press Conference: [Activity 1] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Center back drops of the stage. Emcee announcements. Kit cover to be used by the Press.
Mileage during Scrutiny of Application: [Activity 2] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Kit cover to be used by the Judges. Branding on Judges Panel desk. Representative presence to shortlist candidates
Preliminary Interview Round [Activity 3] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Application form to be filled by contestants. Reception desk backdrops. Representative as member of jury.
Personal Interview Round [Activity 4] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Reception desk backdrop. Refreshment area branding Waiting area branding Representative as member of jury.
Talent Round [Activity 5] Logo Presence on: Venue gate & dcor material. Center back drops of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Reception desk backdrop. Refreshment area branding. Waiting area branding. Representative as member of jury.
Planning [Finance & Holiday] Round [Activity 6] Logo Presence on: Venue gate & dcor material. Emcee announcements at regular intervals. Reception desk backdrop. Refreshment area branding. Contest area branding. Kit Covers Representative as member of jury
Family Interaction Round [Activity 7] Logo Presence on: Venue gate & dcor material. Center backdrop of the stage. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Reception desk backdrop. Refreshment area branding. Waiting area branding. Family Interview area dcor Representative as member of jury
Cookery Round [Activity 8] Logo Presence on: Venue gate & dcor material. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the participants. Reception desk backdrop. Refreshment area branding. Waiting area branding. Representative as member of jury.
Home Keeping Round [Activity 9] Logo Presence on: Venue gate & dcor material of Establishment. Interview Backdrops. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the participants. Representative as member of jury.
Grand Finale [Activity 10] Logo Presence on: Venue gate & dcor material. Center backdrop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the Press. Branding on judges panel desk. Reception desk backdrop. Judges panel desk. Media Desk Backdrop. Food & beverages counter/backdrop fascia Waiting area branding. Representative as member of jury
Additional Feature & Mileages: Silver plate engraved with your company brand name & Logo acknowledging the Runner Up winner can be provided by you. The stall space for your company product display can also be provided to you if desired. [All Days] Sash with brand name & title to be presented to Runner-Up winner. Your company representative will require for rewarding the runner-Up winner.
Mileage during Press Conference & Celebration Party: [Activity 11] Logo Presence on: Venue gate & dcor material. Reception desk backdrop. Center back drops of the stage. Emcee announcements. Kit cover to be used by the Press. Winner & participants certificate. Limited Passes for company representatives. Branding on winners gift covers.
Post -Event Mileage Additional intangible post event mileage during the telecast of the event by our official TV channel Partner. Coverage during press & PR exercise.
Thanks
For Details Contact: RD Acharya Rajesh Sharma +91 9999 300 201 +91 9811 004 933 rd@phoenixduomatrix.com rajesh@phoenixduomatrix.com
Address of the company: Phoenix Duo Matrix S-1/A, 3rd Floor, Arjun Nagar, Safdarjung Enclave Extension, New Jaipur - 110019. India Ph: +91 11 46068687 www.phoenixduomatrix.com