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RAHUL YADAV-T10842 SHAILESH KUMBHAR-T10848

INTRODUCTION
The direct-to-home (DTH) TV sector in India continues to expand rapidly, attracting large investments from new and existing players The DTH market which began commercial operations in 2008 has been able to acquire over 13.9 Million subscribers during the past five years As per our new research report Indian DTH Market Forecast to 2012, the number of DTH subscribers is forecasted to grow at a CAGR of around 25% during 2009-2012.

KEY PLAYERS
DISH TV4 MILLION TATA SKY2.7 MILLION BIG TV0.7 MILLION SUN DIRECT1.4 MILLION DIGITAL TV6,20000 CLIENTS

DISH TV

BRAND EQUITY

P.O.D
MOVIE ON DEMAND ASTRO ACTIVE GAMING JOB ACTIVE SHADI ACTIVE TRAVEL ACTIVE ICICI ACTIVE SPORTS ACTIVE NEWS ACTIVE

PRODUCT STRATAGIES
(U.S.P) It allows exceptional picture clarity and consistent high quality audio. This technology also enables delivery of more complex interactive content and is high-definition ready. Dish TV, however, is not rattled. It is planning to launch its own satellite to offer customers up to 400 channels by next year. Dish TV can be installed along with the existing cable connection. But the sellout is its reach in far-flung areas like Siachen and Ladakh, where TV was a mere dream and live TV on aircraft (Kingfisher Airlines) and on moving vehicles, including warships.

S.C.A
Dish TV Strategy Customer acquisition strategy Focused marketing leading to creation of a BRAND SRK campaign Largest content offering and digital viewing experience Aligned dealer incentive structure-Higher incentives for subscriber at higher packs Competitive pricing, A-la carte offerings and ease of making payments Distribution and after sales service Customer retention strategy Promotions and dealer incentives offered on an ongoing basis to retain customers through innovative packages Over 350 Dish Care Centers (DCCs) & service franchisees providing installation and after sale-service as of Mar-09 In-house call centre, operating 24*7 with capacity of up to 800 operators

Price stratagy
Offers

Rs.1950* get 3 months Gold/South Gold + colors + Assured UTV Pack Offer price (A) Rs. 1950 Set-top box price (B) Rs.1590 Subscription Amount (A-B) Rs.360 OR

Rs.1890* get 3 months Silver/South Silver + Assured UTV Pack Offer price (A) Rs. 1890 Set-top box price (B) Rs.1590 Subscription Amount (A-B) Rs.300 Also can enjoy 3 Months Child Pack for Rs.1990* *Rs 200 installation charges extra

Dishing it out Its a battlefield out there, in the great beyond, and the big boys are lining up with their best and brightest offers. Whos giving what in the great new game.
Offer Dish TV 225 channels USP Can be installed along with the existing cable TV connection Pricing Offers a variety of packages starting at Rs 1,990 plus Rs 200 for installation and activation Packages start from Rs 99 plus hardware for Rs 1,499 and Rs 1,000 for installation

Tata Sky

160-plus channels

Technology that allows subscribers to save a particular content airing on one channel while watching another

Association
Symbol Tag line--wish karo dish karo Brand ambassadorSHAHRUKH KHAN

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