Submitted by Vinay Kumar Pgdie 40 Roll no.

116

Introduction
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India.

State level apex body of milk cooperatives in Gujarat. Dr Verghese Kurien, former Chairman of the GCMMF. Rated "AAA/Stable/P1+" by CRISIL.
Members: No. of Producer Members: No. of Village Societies: Total Milk handling capacity: 13 district cooperative producers' Union 2.79 million 13,328 11.22 million litres per day milk

GCMMF

Milk collection (Total - 2008-09):

3.05 billion litres

Milk collection (Daily Average 2008- 8.4 million litres 09): Milk Drying Capacity: Cattlefeed manufacturing Capacity: 626 Mts. per day 3500 Mts per day

Business Model
Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India Its supply chain one of the most complicated in India

Raw Milk

Condensed Ghee Butter Milk

Packaged Milk Ice Cream Beverages

Dried Skimmed Milk Powder

Third Party Logistics Services

3rd party in-bound logistics

3rd party out-bound logistics

Reverse logistics
MILK CHURN from dairy to vcs POUCH MILK TRAY from retailer to dairy BOTTLE from retailer to dairy DAMAGED PRODUCTS from customer to retailer then to dairy

Competition
Products Major Competitors

Cheese Range

Britannia Cheese, Mother Dairy Cheese, Gowardhan, Kraft

Mithaee Range (Ethnic sweets)

Haldirams

Milk Range

Mother Dairy, Nestle, Aarey,Gokul Kwality Walls, Mother Dairy, Pastonjee, Vadilal Cadbury, Nestle, Parle

Amul Icecreams Chocolate & Confectionery

Thank.U