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PRESENTATED By; Khushboo Singh (045) Kirti rani kapoor (046) Kunal Singh (047) Kundan Kumar jha(048)
INTRODUCTION
Consumer behaviour is the study of when, why, how and where people do or dont buy a product. It blend elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyers decision making process, both individually & in groups. It shows the characteristics of individual consumer such as demographic and behavioral variables in an attempt to understand people's want.
It may also influences the customer by their family, friends, reference groups & society in general. Relationship marketing is an influential asset for consumer behavior analysis. It has a keen interest in the re-discovery of the true meaning of marketing by the re-affirmation of the importance of the customer or buyer.
OBJECTIVES
To know the satisfaction level of a consumer in retail market store in Varanasi. To know the problem facing by a consumer in stores. To know the level of hospitality provided by a retailer to their customer.
To find out the most popular market place in Varanasi To know the level of guidance provided to the customer by retailer To know the level of discount & other offers provided to a customer
PROCEDURE
We watched the different activities performed by the consumers inside the stores
We also personally communicate with the customers about the products & take their opinion We also talked to the retailer to know the consumers satisfaction level in their stores.
TIME
70 % 30%
GENDER
MALE FEMALE
40% 60%
MODE OF PAYMENT
70% 30%
AGE
20 TO 40 ABOVE 40
60% 40%
CASH COUNTER
OFFICE
RUFF DRESSSES
KIDS WEAR LILLIPUT GUARD CHECKING MENS JACKET STAFF EXIT GATE
OUT FITS
T- SHIRTS
MUFTI JEANS
SPECTAC LES
SCAFFS
TRIAL ROOM
KURTAS
WALKING SPACE
WOOLE NS
LADIES JEANS
SUN GLASSES
JEWELL ARY
SCURTS
WOOLE N JACKET S
SWEATE RS
JACKETS
TROUSE RS
SHIRTS
JEANS
TOPS
LADIES BELTS
ACCESS ORIES
70%
60%
20%
10%
0% 4pm T0 8pm 11am to 2pm MALE FEMALE CASH CREDIT CARDS 20 TO 40 ABOVE 40
TIME
GENDER
MODES OF PAYMENTS
% OF RESPONSE
AGE