ADITYA BIRLA GROUP

CHARISMATIC LEADERSHIP
-Mr. Kumar Mangalam Birla

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CHARISMATIC

THEORY
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CHARISMATIC LEADERSHIP
Charismatic leaders guide by using charm and selfconfidence. Their personality attracts attention and gains admirers. These leaders with good ethics, intentions have the power to transform the people they lead. These leaders who are immoral can be forces of devastation and destruction.

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Robert House (1977) used four phrases to define Charismatic Leadership

Dominant
Strong desire to influence others

Self-confident
Strong sense of ones own moral values

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Conger & Kanungo(1998) describe 5 behavioral attributes

Vision and articulation
Sensitivity to the environment

Sensitivity to the member needs

Personal risk taking

Performing unconventional behavior

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Jay Conger(1989) 4 stage model of Charismatic Leadership

Continual assessment of the environment and formulating a vision Communication of vision, using motivational and persuasive arguments Building trust and commitment, subordinates must desire and support the goals of the leader

Achieving the vision

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Jay Conger(1989) 4 stage model of Charismatic Leadership

Continual assessment of the environment and formulating a vision Communication of vision, using motivational and persuasive arguments Building trust and commitment, subordinates must desire and support the goals of the leader

Achieving the vision

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About Aditya Birla Group

A US $35 billion corporation. The Aditya Birla Group is in the League of Fortune 500.

It operates in over 27 countries.

The Group was declared among the top best employers in India by the Aon-Hewitt Survey and ranked second.
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Globally
Hindalco-Novelis is the largest aluminium rolling company. No.1 in Viscose Staple Fibre. The largest producer of Carbon Black. The fourth-largest producer of Insulators. The top 10 Cement producers.

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India
A top fashion (branded apparel)and lifestyle player. The second-largest producer of Viscose filament yarn.

A leading player in life insurance and asset management.

The top two supermarket chains in the retail business.
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Management under K.M.Birla

Kumar Mangalam Birla decided to consolidate entire groups companies under one umbrella of the Aditya Birla Group. He introduced a retirement policy in 1995. In 1996,he launched corporate logo. The group selected the rising sun as the logo. In 1996,K.M.Birla changed the groups Recruitment process. In 1999 K.M.Birla launched the Aditya Birla scholarship to promote excellence among students.
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BIRLA FAMILY
The Birla family is one of the foremost business houses in India.

The fore-father of the Birla family is Shiv Narayan Birla.

Basant Kumar Birla (B.K. Birla) was associated with a large number of Companies & became the Chairman of Kesoram Industries. Aditya Birla , father of Kumar Mangalam Birla was one of the first Indian industrialists to expand abroad.

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Kumar Mangalam Birla

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Kumar Mangalam Birla 8th Youngest Billionaire

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Kumar Mangalam Birla

The Chairman of The Aditya Birla Group

Prediction- Greatest Birla

1995 his father died

Holds several key positions on various regulatory and professional boards

A Chartered Accountant
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Kumar Mangalam Birla Key Positions

A Director of the Central Board of Directors of the Reserve Bank of India Chairman of the Staff Sub-Committee of the Central Board of the Reserve Bank of India

Serves on the Prime Minister of India's Advisory Council on Trade and Industry
Authored the nation's First Report on Corporate Governance
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Achievements
Mr. K. Birla is the Director of the G. D. Birla Medical Research and Education foundation. The Asian Regional Advisory Board of London Business School The Economic Times Corporate Advisory Board

Chairman of Securities and Exchange Board of India's (SEBI)

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Awards
The Ernst & Young Entrepreneur of the Year (2005) Business Leader of the Year at the AIMA Managing India Awards 2010 (AIMA) Entrepreneur of the Decade Award 2009 The Corporate Role Model Award 2008 by Amity International Business School The Asia PNDTV's Global Indian Leader of the Year
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The Most Socially Responsible Leader by Outlook business magazine in 2007

Global HR Excellence Exemplary Leader Award

Young Super Performer in the CEO Category (2005) Business India Businessman of the Year (2003) NITIE's Business Visionary (2003)
http://www.adityabirla.com/the_group/km_birla_profile.htm

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Quotes
Speaking with R Sridharan of ET Now, Kumar Mangalam Birla says, We will use the creeping acquisition route to increase promoter holdings across our companies. "Kumar Mangalam's working model is completely different from his father's. Kumar Mangalam believes in delegation of power. His style is more group-oriented," BK says.
.

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9 Lessons by Mr. Kumar Birla

Lesson 1 "What is it about the transformation process that needs to be managed? Lesson 2 During transformation , symbolism can and does have a positive effect. Lesson 3 The process of transformation is about communication, communication and more communication.
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Quotes
We need boldness, speed, decisiveness and experimentation in policy and implementation
Kumar Mangalam Birla

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Lesson 4 Our experience has been that a heterogeneous mix of people, though very difficult to lead, helps in the process of change. You need the pacers, the spinners, the good wicket keepers just as much as the pinch hitters, to become a winning team. Lesson5 It has been our learning that it is good to analyse failures. We do this not merely to not repeat the same mistakes, but equally to showcase success. We have created a platform called the Aditya Birla Awards where team achievements across the organisation are recognised every year.

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Quotes
The prospect for a return to pre-crisis normalcy are difficult the world today manifests certain polarities and contradictory development-like simultaneous occurrence of low and high inflation scarcity and shortage of labor and sharp political differences
-Kumar Mangalam Birla

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Lesson 6 A considerable part of the change in our case reflects shifts in geography as well as a rapid pace of mergers and acquisitions. The result is that the organisation is faced with the challenge of having to integrate with a culture that is foreign to it and practices it has been unexposed to. Lesson 7 Tracking the organisational climate, especially in a process of catharsis, we believe is critical, simply because you cannot set a problem right until it is correctly diagnosed.

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Quotes
The nation's economic batteries have to be re-energized and rejuvenated... For India, the message is clear
Kumar Mangalam Birla

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Quotes

"There are two roadblocks in the way of transforming India into an economic giant and one of them was education. I believe that if education is privatised at primary and secondary level, lot of our problems will be answered to

Kumar Mangalam Birla

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Relations Between Charismatic theory and Mr. Kumar Birla

Clear Vision Empowerment Empathy Cohesiveness Articulate Motivator Self confident Persona exudes leadership Honest Sincere towards investors Efficient Direct

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Thank You
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Group Number: 1 Group Members: 1. Onita Mascarenhas

2. Nikita Thawai
3. Prachiti Dhopatkar

4. Anusha Cheiran

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