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1940: A pastry factory shop turned into a chocolate factory. 1946: Piera and Pietro Ferrero established Ferrero. 2010: ferrerro becomes the 4th largest confectionary company in the world.
Source: http://www.icco.org/about/chocolate.aspx
Ferrero in india
Entered in 2006. Entered with 4 products:
Ferrero rocher Tic-tac Nutella Kinder Joy
Recently opened its first own production site in Baramati, near Pune (28000 square metres) in 2011.
Source: http://www.ferrero.com/?IDpagina=1202&IDnews=597
JOURNEY SO FAR..
% of total market
7 6 5
4
3 2 1 0 2008 2009 2010
% of total market
FUTURE IN INDIA
Chocolate growth is larger than the growth of confectionary and chewing gum in the developing country as people typically incline to move towards expensive products. Increasing appetite of western-style products by Indians. Chocolate industry grown at a whooping 230% in last 5 years in India. Kraft-60 % of chocolate market Nestle-23% of chocolate market Ferrero-6% of chocolate market
Source:http://sustainablebusinessforum.com/elainecohen1/54822/sustainability-reportinghow-ferrero-does-it
THE FERRERIZATION
Adaptation of the Quick Job model on the base of their
culture.
At first, they coherently structured the job groups in relation to the business model in use. Afterwards, taking advantage of Quick Job flexibility, they created Ferreros evaluation classes in line with methodologies already used in other countries. Presently, Ferrero is working on redefinition of the compensation structure based on Gold Analysis & Planning. (GAP)
Source: nexthrgroup.com
WORKING AT FERRERO
FERRERO LOOKS FOR PEOPLE WHO.. Are the captains of their own careers embrace challenge, set high standards, build on tradition Emphasize on constant innovation FERRERO GIVES IMPORTANCE TO.. Loyalty and trust Respect and responsibility Integrity Passion for innovation
CSR AT FERRERO
Emphasis on Global Sustainability Strategy. MAIN GOALS TO BE REACHED: The development of self-production energy capacity to cover the needs of European plants 30% of which from renewable sources with consequent reduction of CO2 emissions; 20% reduction of water consumption per production unity; 100% of cocoa, palm oil and coffee supply certified as sustainable.
Thank you !!