Вы находитесь на странице: 1из 20

Enhancing Oral Presentations

Using Electronic Slides and Overhead Transparencies

Prentice Hall, 2003

Business Communication Today

Chapter 16 - 1

Using Visual Aids


Audience

Clarify Main Points


Setting

Create Interest
Content

Add Variety
Purpose
Prentice Hall, 2003

Improve Learning

Business Communication Today

Chapter 16 - 2

Types of Visual Aids


Overhead Transparencies Electronic Presentations Chalkboards and Whiteboards Flip Charts 35-Millimeter Slides
Prentice Hall, 2003
Business Communication Today Chapter 16 - 3

Types of Visual Aids


Product Samples Scale Models Audio Tapes Film Strips and Movies Television and Videotapes
Prentice Hall, 2003
Business Communication Today Chapter 16 - 4

Planning Effective Slides


Audience

Purpose

Purpose Purpose

Gather Gather Information Information

Select Select the Format the Format

Audience
Prentice Hall, 2003
Business Communication Today Chapter 16 - 5

Overhead Transparencies
Advantages
Inexpensive Easy to Use Simple to Create
Prentice Hall, 2003
Business Communication Today Chapter 16 - 6

Overhead Transparencies
Disadvantages
Lack of Flexibility Fragile Format Overhead Projectors
Prentice Hall, 2003
Business Communication Today Chapter 16 - 7

Electronic Presentations
Advantages
Real-Time Data

Disadvantages
Specialized Equipment Technique Over Content Overuse of Special Effects
Chapter 16 - 8

Multimedia Flexibility and Portability


Prentice Hall, 2003

Business Communication Today

Creating Effective Slides Creating Effective Slides


Simplicity

Readability

Content and Graphics

Design Elements Special Effects

Readability

Consistency

Simplicity
Prentice Hall, 2003
Business Communication Today Chapter 16 - 9

Writing Readable Content


Select a central idea Limit the content Write short phrases Use parallel grammar Prefer the active voice Use short informative titles
Prentice Hall, 2003
Business Communication Today Chapter 16 - 10

Effective Graphics
Reduce Details Avoid Repetition Shorten Numbers

Limit Data

Highlight Key Points

Adjust Size & Design

Prentice Hall, 2003

Business Communication Today

Chapter 16 - 11

Selecting Design Elements


Color Schemes Fonts and Type Styles
Prentice Hall, 2003

Background Design Clip Art Images


Chapter 16 - 12

Business Communication Today

Achieving Design Consistency


Slide Master Feature
Prentice Hall, 2003

Layout Templates
Chapter 16 - 13

Business Communication Today

Animation and Special Effects

Transitions Builds

Hyperlinks

Prentice Hall, 2003

Business Communication Today

Chapter 16 - 14

Effective Slides
Readable Consistent Simple

Audience Centered

Mechanically Correct

Clear and Focused

Prentice Hall, 2003

Business Communication Today

Chapter 16 - 15

Developing a Clear Structure


Cover Slides Introduction Slides Blueprint Slides

Present the Title Define the TopicDefine an Agenda Name the Presenter Clarify the TopicProvide a Road Map Grab Attention Inform the Audience as a Sign Post Serve
Prentice Hall, 2003
Business Communication Today Chapter 16 - 16

Creating Effective Handouts


Complex Charts Complex Charts or Diagrams or Diagrams Company Company Reports Reports Magazine Magazine Articles Articles

Case Studies Case Studies

Lists Lists of Websites of Websites

Copies Copies of Slides of Slides

Prentice Hall, 2003

Business Communication Today

Chapter 16 - 17

Preparing to Give a Presentation


Master the Material Learn Hardware and Software Practice the Delivery Limit the Number of Slides
Prentice Hall, 2003
Business Communication Today Chapter 16 - 18

Introducing the Slides


Highlighting

Changing

Pointing Pointing

Overhead Overhead Transparencies Transparencies

Electronic Electronic Slides Slides

Discussing
Prentice Hall, 2003
Business Communication Today Chapter 16 - 19

Limiting the Number of Slides


Length of the Presentation Complexity of the Material Nature of the Special Effects
Prentice Hall, 2003
Business Communication Today Chapter 16 - 20