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From indifference
Concept of subjective utility dates back at least to Aristotle; made central tenet of economics and philosophy by Jeremy Bentham (not Adam Smith!) Formalised into concept of indifference curves by neoclassical economists (see Chapter 2, Debunking Economics) Many different combinations of goods capable of giving consumer same level of subjective utility Line linking points akin to isoquant on map, linking points of equivalent altitude Christened indifference curves:
From indifference
Combinations A and B give same level of satisfaction A Combination C gives higher level than A or B Combination D gives lower level than A or B Just one wee problem C B Biscuits
Bananas Indifference curves no more observable than angels dancing on heads of medieval pins
To revealed preference
Samuelson proposed solution: revealed preference Indifference curves could be inferred from behaviour of consumer, provided 4 postulates of rationality met: Completeness: consumer knows own subjective ranking of all combinations of goods Transitivity: If combination A preferred to combination B, and B to C, then A preferred to C Non-satiation: More is always preferred to less. Convexity: additional utility a consumer gets from extra units of each commodity falls Preferences and budget completely independent Applying this:
To revealed preference
All points in rectangle necessarily preferred to A (non-satiation) If A purchased when both B and C affordable, then A necessarily on higher indifference curve than B and C Move budget line around, see responses, can eventually infer indifference map from observed behaviour Appears scientific, but problems when verification attempted Biscuits A
Bananas
Biscuits
A B
Bananas
To experimental testing
In theory, consumer starts with complete preference set Imposes budget line Works out point of tangency Buys this combination (Preferences and budget completely independent) Bananas
Biscuits In experiment, easy to decide whether someone is rational or irrational according to theory:
X A B
Biscuits
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