Femina 1

FEMINA
The highest selling women's English magazine in India

September 2006

THINK INDIA, THINK TIMES

Femina 2

FEMINA
The magazine for women who believe in themselves

Femina, is Indias largest selling womens magazine. Its primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society. The Femina woman is poised, confident and self-assured. She is willing to experiment with the untried. A decision-maker in her own right, she is an important influence on household and family purchase decisions. She plays the dual role of homemaker and career woman with competence and elan. Femina takes a quantum leap into the future, projecting the new lifestyles, ambitions and expectations of Indian women, including teenagers, in the coming century. Femina is now a part of Worldwide Media, formed in April 2004, a 50:50 JV between BBC Worldwide and The Times Group. It comprises Femina, Filmfare and a host of new magazines.

September 2006

THINK INDIA, THINK TIMES

FEMINA

Femina 3

Art paper, top quality printing and a wide gamut of topics covered help set it apart from all the others in its league.

The Femina Miss India Contest is the exclusive franchise of the Miss Universe, Miss World and Miss Asia contests. It is also the exclusive franchisee in India of the Elite Model Look contest. Held annually, the contests are open to Sponsorships. FEMINA GIRL is complimentary to FEMINA readers in the Top 8 Metros - Mumbai, Pune, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Bangalore (with the first issue of every month). This is to provide a niche platform to reach out to the teen segment, which is fast evolving as a decision maker/ influencer for household purchase decisions.

September 2006

THINK INDIA, THINK TIMES

Femina Fact Sheet

Indias largest selling womens magazine Internet Edition http://www.feminaindia.com

Femina 4

Type of Publication : Womens Magazine

Language : Frequency : English Fortnightly

Date of Establishment : 1959

Published from : Circulation : Readership : Mumbai (Bombay) 138,636 (Audit Bureau of Circulations, July-Dec 2005) 893,000 (National Readership Survey 2006 )

September 2006

THINK INDIA, THINK TIMES

Femina 5

Femina Fact Sheet (contd.)

Format : Magazine - A4 size, perfect bound.

Primary Audience :

Feminas primary audience comprises welleducated, aware and career conscious women from the upper echelons of Indian society. Indian society.

September 2006

THINK INDIA, THINK TIMES

Femina 6

Femina Fact Sheet (contd.)

Sponsorship pages

: The core strength of Femina is the Fashion and Beauty

sections.These are available for sponsorships. Sections on Fashion and Food, Interiors, Mens Fashion, Beauty, Fitness, Children, Gourmet, Jewellery and other sections are also available for sponsorships.

Internet Edition

: Launched in December 1996, Feminas website generates response

from the large Indian diaspora spread across the US, Europe, Australia, & West Asia. Popular sections on the Internet edition, include Indian fashion trends cuisine, glimpses of Indian writing, a buyers guide and interactive sections that help source services and marital partners.

Paper

: Covers - 170 gsm imported art paper. Body - 65 gsm MWC.

Sponsored Section - 65 gsm MWC.

Printing Technology

: Heatset - Web Offset / Sheetfed

September 2006

THINK INDIA, THINK TIMES

Femina 7

VALUE ADDED COMMUNICATION OPPORTUNITIES

Over and above the ongoing advertising pages, clients have an option of associating with edit related features.
When two separate entities co-exist in such a manner that both benefit from each other, symbiosis takes place. Femina provides innovative value-added offerings to advertisers in the form of sponsorship of pages. Association with edit features is available in Fashion, Gourmet and Jewellery sections. Femina is also an ideal vehicle for innovations, inserts, gatefolds, bookmarks.

September 2006

THINK INDIA, THINK TIMES

MAGAZINE MARKET PYRAMID

Femina 8

PREMIUM

VERVE OOMPH

FEMINA

MASS PREMIUM

ELLE COSMO SAVVY

MASS

NEW WOMAN WOMENS ERA

THINK INDIA, THINK TIMES

September 2006

MARKET PERCEPTION OF WOMENS MAGAZINES FEMINA COSMO, ELLE, VERVE Straddling Indianess with a International, Bold westward look. Sex-Relationships Modern, More Holinstic High Western Fashion

Femina 9

WERA, NEW WOMAN Traditional, Indian

SAVVY Feminist,

Stereotype, Conservative Low Fashion Quotient

Low Fashion Quotient Controversial

September 2006

THINK INDIA, THINK TIMES

Womens Magazines :Comparative Circulation & Growth

140,000 120,000 100,000 80,000 60,000

Femina 10

138,636

99,136

89,903

76,522

59,366

67,163

69,074
July-Dec 1992 July-Dec 2005 New Woman

76,258

99,471

40,000 20,000 0
Femina Woman's Era Savvy Society

Femina is the highest selling womens magazine in India.

Source for Femina, Womens Era and New Woman : Audit Bureau of Circulations, July-Dec 2005

*Circulation for

Savvy & Society - ABC, Jan - June 1999 as this is the latest available. Cosmopoliton, Elle, and Verve launched in Oct. 96, Dec. 96 and Nov. 95 respectively, are still not part of ABC.

September 2006

THINK INDIA, THINK TIMES

Comparative Readership : Womens Magazines

National Readership Survey 2006 - All India
1000 900 800 700 600 500 400 300 200 100 0 893
All figures in 000s

Femina 11

564 369 181 73 125

in a

an

op o

om an

The National Readership Survey is conducted by A.C. Nielsen. The NRS reports media consumption habits, lifestyle indicators information on macro demographic and geographic parameters. - Population coverage: 12 years and above - Sample size: over 200, 000 - Geographic coverage: All India (Urban+Rural)

Co sm

Ne w

So ci et y
THINK INDIA, THINK TIMES

Fe m

September 2006

Sa vv y

Er a

lit an

's

om

Comparative Readership Womens Magazines : Urban India NRS 2006 All figures in 000s
900 800 700 600 500 400 300 200 100 0

Femina 12

829 520 314 165 68 116

m in a

Er a

W om an

ol ita

vv y

W om an

Co sm op

Ne w

So ci

Fe

Sa

's

et y
THINK INDIA, THINK TIMES

September 2006

Metro Readership Women's Magazines - NRS 2006

700 600 500 400 300 200 100 0

Femina 13

591
Figures in 000

257 96 96 165 60 0 60 33
W om an

68

Top 8 metros

18
et y

61
Other metros

m in a

Er a

ol ita

vv y

W om an

os m op

Femina readership in the top metros has increased by 34 %.

ew

So ci

Fe

Sa

's

September 2006

THINK INDIA, THINK TIMES

Comparative Readership by Monthly Household Income : Womens Magazines (NRS 2006)

700 600
616

Femina 14

Figures in 000s

upto Rs 2000 Rs 2000-4000 Rs 4000-6000 Rs 6000-10000 Rs 10,000+

500 400 300 200

138

48

52

74

39

30

28

23

18

20

39

11

15

36

Femina

Woman's Era Cosmopolitan

New Woman

Savvy

69% of Feminas readers belong to the premium segment.

3 16

16

30

September 2006

THINK INDIA, THINK TIMES

60

100

104

Comparative Readership by Education : Womens Magazines (NRS 2006)

501

Femina 15

600 500 400 300 200

90

Below SSC

299

181

339

Figures in 000

SSC/HSC Not Grads Grad+

101

100 0

39

61

20

13

19

ra

Cosm opol i tan

F em ina

Wom a

Femina is the leading brand among all three levels of Education and has the highest number of readers in the Graduates + segment.

New

Wom a

n's E

Savv

14

42

79
THINK INDIA, THINK TIMES

September 2006

Femina 16

IRS 2006 Findings - A Synopsis

Femina is the undisputed number one womens magazine in English. 72% of Feminas readership is in the 15-39 age group. Femina is the leading brand among all three levels of Education specially the Graduates + level.

September 2006

THINK INDIA, THINK TIMES

Femina 17

A LOOK AT THE CONSUMERS MIND

Cosmopolitan : The relationship magazine, the contents often are on The greatest sexual, turn on, seducing her softly, what men want in women today and so on. Savvy : A mouth piece for women screaming for justice. It is a magazine for the liberated woman, male basher and strongly feminist. : The fashion magazine is very much like the international edition. : Remains where it has been all these years - staid and old fashioned. : For the contemporary Indian woman.

Elle

Womens Era

Femina

September 2006

THINK INDIA, THINK TIMES

EDITORIAL HIGHLIGHTS
and desires; her style; her sensuality; her very essence. Femina reflects the sophisticated internationalistic outlook of the elite urban woman in India today.

Femina 18

Femina caputures the essence of the contemporary Indian woman, her feelings

Femina is synonymous with Indian beauty and fashion. Femina alone has put the Indian woman firmly in the international beauty spotlight. But Femina has to be more than purely a beauty and fashion magazine to satisfy her demands. So it offers a total package, comprising beauty fashion, gourmet food, decor, childcare. Its a magazine that mirrors the multi faceted life of the modern Indian woman. As beauty products, both Indian and foreign have become more widely available in India, beauty has become an increasingly important topic for our readers. As such it is a vital component of Feminas editorial package. As changing lifestyles expose

more and more Indian women to the same stresses as their western counterparts.
Indian women are becoming more aware that facial and body care must be essential parts of their daily regime. It is this editorial matrix that has made Femina the leading womans magazine in India today.

September 2006

THINK INDIA, THINK TIMES

Femina 19

THE TARGET READER

Although we justifiably call Femina the market leader, for in comparison with other womens magazines it has a high circulation, we are referring to it in the context of a small niche market. It must be remembered that in India, literacy offers fragmentation of a market like no other parameter. The very fact that you can read makes you elitist and privileged. Further, English is the language of the

privileged upper class relegating local languages to a lower position in society.

Therefore, English readers are at the pinnacle of the Indian consumer spectrum. In other words the sophisticated affluent elite with a class all of its own. This Indian woman may be outward looking and internationalist. But she is not western. She is Indian and very, very proud of it. Femina has maintained that

delicate balance of Indianness and western aspiration which is just where the
top stratum of Indian womanhood is at and which the international magazines in Indian women cannot be judged by western standards.

September 2006

THINK INDIA, THINK TIMES

Femina 20

FEATURE SPONSORSHIP
Advertorial sponsorship of following regular features is available. Other titles are possible, subject to regularity and brand compatibility. Sponsorship of the Femina Miss India Contest is available. TRAVEL : A 6 page travel related feature on art paper, ideal for tourism authorities, airlines, hotels and cruises. IN VOGUE: A photo feature on ladies fashion wear, accessories boutiques, department stores, etc. on art paper.

September 2006

THINK INDIA, THINK TIMES

Femina 21

FEATURE SPONSORSHIP (contd.)

UP FRONT HOT MALE PORTFOLIO HOROSCOPE RELATIONSHIPS PARENTING : Editors page

: A humorous take on men around town.

: Featuring designers and their latest creations. : Two pages foretelling what the stars have in store for you. : Focusing on every kind of relationship there is. : Guidance and tips on the children of the twenty-first century.

DE-LUXE
TRAVEL

: The latest in luxury.

: Highlighting fashionable travel destinations

September 2006

THINK INDIA, THINK TIMES

Femina 22

FEATURE SPONSORSHIP (contd.)

HAIR, SKIN, MAKE-UP

FACES HANDY HINTS

: Two pages on art paper on beauty tips on skin care.

: A page on new faces in the modeling world. : Household tips and household products covered in a one- page feature. : A section on recipes from all over the country. : Nisha Jamvwai answers all readers questions on home decor. : Femina women share their experiences.

FOOD DCOR Q&A

BELIEVE

September 2006

THINK INDIA, THINK TIMES

Femina 23

THANK YOU

September 2006

THINK INDIA, THINK TIMES