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Foreign Banks
Nationalized Banks 2
Banking Product.
Core Product Basic Product Expected Product Augmented Product Potential Product
The basic necessity to use banking services in order to handle finance more efficiently
3
Safety of deposits Like: Saving Account,Fixe d Deposits Loanable funds(Home Loan, Personal Loan etc.)
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Services :
Mobile & Internet banking
Banking service
Customer Support
Additional Services:
Merchant Banking Loan Syndication. Mutual Fund Factoring.
Forfeiting.
Venture Capital.
4/1/2012
42,874
4/1/2012
Future Growth:
Indias gross domestic product (GDP) growth will make the Indian banking industry the third largest in the world by 2025. Domestic banking industry is set for an exponential growth in coming years with its assets size poised to touch $28,500 billion by the turn of the 2025. RBI is trying to tap this untapped market and the growth potential in rural markets by volume growth for banks.
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4/1/2012
$ 74.57 billion
$ 70.99 billion $ 65.483 billion
$ 912.51 million
$ 884.38 million
$ 6.23 billion
$ 5.15 billion
10
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Market Share:
11
4/1/2012
Target Market :
State Bank of India Current Users Proposed Users 1. Rural Population. 2. Market of Tier II And Tier III cities. 3. Working Class (High net Individuals). 4. Increasing Middle Class.
12
4/1/2012
Continued.........
ICICI Bank
13
4/1/2012
Continued.........
Punjab National Bank 1.
2.
3. 4.
Services Sector Household Sector Marginal income Low Income Middle Income High Income
14
4/1/2012
Continued.........
Bank Of Baroda
RURAL Market
R:Retail Market U: Urban Market(Investment on Infrastructure) R: Rural Market A: Agriculture Sector(Field Crops, Plantation) L: Loan Sector
15 4/1/2012
Continued.........
HDFC Bank Corporate banking market : this market target the industries & fulfill their financial needs.
Capital market : this segment is targeted
16
retail investors & provide them short term financial credit for their personal, house hold 4/1/2012 needs.
Good
Not Satisfied
Good
Bad
Advance d
Good
Friendly
Better Than SBI Good Friendly
Superior Good
Normal Good
Better
Best
Good Advance d
Normal
Good
Advance Best d
17
Superior Better
4/1/2012
Ranked Based on :
Whose Product We will buy ?
Ans : 1. Bank Of Baroda 2. State Bank of India Whose stocks we will pick up? Ans: 1. Axis Bank ( 1117 per stock) 2. Bank Of India ( 367 per stock) Which Company We will like to join? Ans: 1. HDFC 2. ICICI
18 4/1/2012
19
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20
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