Subject : Marketing Management Topic: competitor Analysis Presented By :BABASAB PATIL

Introduction to Cadbury company :

The Cadbury company was started in 19th century on July 1948 as a private limited company , under the Cadbury fry (India) private limited and commenced business soon thereafter .

Contents of this presentation : Competitors of Cadbury company. Brand competitors . Competitors objectives. Strength & weakness of competitors .

 COMPETITORS ANALYSIS INDUTSTRY COMPETITORS.

Nestle

Cadbury:

Amul

Parle-g

Brand competitors and there products

Cadbury Parle-g Nestle Amul

Diary milk, perk Melody , kiss, 5- star me gold celebration, clairs Mango bite
Bourn vita ___

Kit Kat , munch, milky bar Aashe

boost

Amul fun doo , bindass , almond bar

_____

Other products Bytes

_____

______

Other products Amul better , amul milk, ghee , cheese, ice creams

Objectives of competitors

Nestle :Aim to

1. 2. 3.

build as the works leading nutrition , health and wellness company based sound human values and principles. AMUL: To gauge the awareness of people towards Amul chocolates. To understand which advertisement medium must use. To know the perception of Amul chocolates in comparison to other competitive brands.

Strengths and Weakness of Nestle company : Strength

Diversification :Nestle has a wide product portfolio encompassing baby foods &dairy products , chocolates.

Joint ventures :nestle holds ventures with leading businesses like coca cola , which allow it to access their technical knowledge to further develop its own brand.

Influencing consumer decisions : With its innovative &attractive advertising campaigns Nestle is able to influence customers buying

decisions. Weakness:

Negative effects on the brand image. Storage and transportation problems. Complex supply chain management.

Strength and weakness of Amul

Strength Parent support. Strong distribution network. Weakness Raw material supply-volatile price. Chocolates comparatively small business unit.

Strength and weakness of Parle-G

Strength

Established brand name. Widespread distribution network. Wide range product all segment. Superior technology and R&D department.

Weakness
High overhead costs

WHOM TO ATTACK AND WHOM TO AVOID

Competitors Strong Weak Close Nestle ___ Parle g ___ Amul ___ -

Distant
Good Bad Attack Avoid

WHOM TO ATTACK AND WHOM TO AVOID

Nestle : Nestle company is close competitors to Cadbury & some of there chocolates are strong

competitors to Cadbury chocolates. Market share of that

company is less then Cadbury. So hare Cadbury company should attack the Nestle company . Suppose it

avoid then they only become the strong competitors in

future.

Parle G And Amul :Here Cadbury company have to avoid these both company because the market share of this company s are very less & products are not popular as Cadbury. Amul is having all most all dairy products.

Conclusion
From this study I came to know that who are the competitors there objectives , different brand protects , there market share and whom to attack and whom to avoid.