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Definition of
CREATIVITY

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Definition

Creativity involves the generation of new ideas

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What Is Creativity?
Novel: unique, new, innovative, different, imaginative, non-typical, unusual. Useful: responds to a need, has some utility or value, answers a question. Understandable: not the result of chance, reproducible.

Through novel, creativity is describable and satisfying.


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Creativity Needs:

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Skill: Learned capacity or talent to carry out pre-determined results. Talent: Natural gift of a person.

Personality: Patterns of relatively long-term characteristics of human behavior.

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Process Creativity
Use Your Own Process:

select knowledge and use it toward a specific goal. interpret communication and share it. remember previous knowledge and

use it skillfully.

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Process Creativity
Idea Germination the seeding stage of a new ides Preparation Conscious search for Knowledge

Incubation Subconscious assimilation of information

Illumination recognition of ideas as being feasible

Verification Application or test to prove idea having value

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Germination
In this stage, idea is germinated. Someone speaks of creation of curiosity prior to germination (The process whereby seeds and begin to grow) If no curiosity is aroused within a man, no idea is created.

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Preparation
Once the seed of curiosity has taken from as a focused idea, the creative people make a careful search for appropriate answers. If a problem requires to be solved, then he attempts to seek information about the problem and attempts to look how others try to solve similar type of problems.

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Incubation
Creative people very often concentrate intensely on an idea; but the ideas go forward in minds of people with imagination and carefulness.

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Illumination
The fourth stage of creative process is the illumination, at this stage the idea Cover with a new surface as a realistic creation

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Verification
An idea once illuminated in the mind of persons still has little meaning until verified as realistic

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Blocks to creativity
The first step to becoming a more creative individual is to understand what conceptual blocks are and how they interfere with our ability to think about things in a new

way.
A conceptual block is a mind set that prevents a person from seeing a problem or a solution in an unconventional way.

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Con
The most frequently occurring conceptual blocks are perceptual blocks, emotional blocks, cultural blocks, environmental blocks and communication blocks.
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Perceptual Blocks
These are difficulty that stop us from clearly perceiving the problem or the information needed to solve it. A few perceptual blocks are: Stereotyping:- This assumes that once an idea is recognized it can have rejection other use or function. Imaginary boundaries:- We project boundaries on the problem and solution that need not exist in reality. Information overload:- Trying to satisfy an excess of

information and detail check the alternative that can be


considered

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Emotional Blocks
These blocks decrease your freedom to explore and manipulate ideas in a territory that makes you uncomfortable. They interfere with your ability to

conceptualize smoothly and flexibly.


Emotional blocks prevent you from communicating your ideas to others. Some types of emotional blocks include:

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Con..
Fear of taking a Risk: Risk taking is always difficult, we start from
childhood to be careful, not to fail, not to look foolish

Dislike for uncertainty:- To be a good problem solver you must be


prepared to deal with problems that are sometimes confusing

Judgmental attitude:- This block comes from a negative attitude.


Finding reasons why things wont work is easier than accepting a strange idea.

Lack of challenge:- Some times problems or solutions look like too trivial ((informal) small and of little importance) or easy to waste our time on.
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Cultural Blocks.
These are blocks that we impose on ourselves due to the society, culture or group to which we belong. Cultural blocks refuse to accept that other groups may see and desire things to be different. Some of these blocks are

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Con
Our way is right:- This refuses to accept that there are other ways of doing things.

We don't say or think that way:- This is a reflection of the inhibition we carry with us. But, some time good solutions must be approached by first considering the unacceptable and thinking the unthinkable

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Environmental Blocks.
These blocks are due the break in our surroundings, real, imagined, or anticipated. Working in an environment that is satisfying and supportive increases the generation of new ideas

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Intellectual Blocks
These blocks occur because of insufficient knowledge of the kind needed to solve the problem being considered. Or because of a fixation on the specialty, with which we are

comfortable, and denying the possibility that a better


solution can be achieved using a different specialty

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Expressive Blocks.
This is the willingness to express ideas clearly to others or oneself. Making models, sketches, drawings, or diagrams may clarify ideas and help in communicating them

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Innovation
Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never come out, and most organizations would be forever fixed doing the same old things the same old way."

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Thank U.....

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