Creativity and Innovation

BY:- BABASAB PATIL

Creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. An alternative conception of creativity is that it

is simply the act of making something new.

WHAT IS Creativity

Need of Creativity
Creativity can be used when confronted with a decision making problem. People differ in their inherent creativity. To over come from routine.

What is innovation
Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.

Thomas Edison

I have not failed, Ive just found 10,000 ways that wont work.
5

How innovative are you?

Remove three sticks to leave four

Distinguishing between creativity and innovation

Creativity is typically used to refer to the act of producing new ideas, approaches or actions. Innovation is the process of both generating and applying such creative ideas in some specific context.

Distinguishing between creativity and innovation

In the context of an organization, therefore, the term

innovation is often used to refer to the entire process

by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices.

While

the

term

creativity is reserved to apply

specifically to the generation of novel ideas by

individuals or groups, as a necessary step within the innovation process.

Distinguishing between creativity and innovation

innovation "begins with creative ideas, "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.

Distinguishing between creativity and innovation

Alternatively, there is no real difference between these terms, as creativity is both novel and appropriate (which implies successful application). It seems that creativity is preferred in art contexts whereas innovation in business ones.
< <,,

Obstacles to Work Creativity

ORGANIZATIONAL IMPEDIMENTS such as internal
political problems, harsh criticism of new ideas, destructive internal competition, avoidance of risk and

overemphasis on the status quo

WORKLOAD PRESSURES such as extreme time

pressure, unrealistic expectations, or distractions

components of creativity & innovation

Intrinsic
task motivation

Creative thinking skill

Expertise is the foundation for all creative work

Determinants of Organisational Creativity and Innovation (AIC)

Leadership Style Organizacional Climate Organisational Innovation

Resources & Skills Organisational Culture Structure & Systems

13

Components of Individual Creativity

Expertise

Creativity Skills

C
Intrinsic Motivation
14

Organisation Creativity

Building Trusting Relationships

Success
Increasing Energy & Effectiveness Initiative Under Pressure

Creating the Future

Innovation & Unique Potential

15

Innovation within the organization depends upon:

Organizational Motivation the basic orientation of the organization toward innovation; shared vision; providing rewards and recognition; lack of internal politics, and lack

of overemphasis on the status quo.

Resources everything the organization has available to aid in the area targeted for innovation, including time, funding, information and materials.

16

Cont..

Management Practices allowing freedom and autonomy in the practice of work; providing challenge; specifying clear strategic goals and

forming work teams comprised of individuals

with diverse skills and perspectives.

Thinking provides knowledge, Knowledge makes you great.

THANK U