M. kavitha MBA.

, Department of management studies RANIPPETTAI ENGINEERING COLLEGE Walaja , Vellore District

KNOWLEDGE MANAGEMENT A NEW PARADIGM

WHAT IS KNOWLEDGE ?

Knowledge is intangible, dynamic, and difficult to measure, but without it no organization can survive. Tacit : Individual experience Eg: Subjective insights, intuitions. Explicit : Formal knowledge - Packaged as information. Eg: reports, articles and manuals, patents, pictures, video images, sound, software.

KNOWLEDGE MANAGEMENT A NEW PARADIGM

WHAT IS KNOWLEDGE MANAGEMENT ?

Knowledge management is a systematic and organized attempt to generate knowledge within an organization that can transform its ability to store and use knowledge for improving performance.

KNOWLEDGE MANAGEMENT A NEW PARADIGM

DEFINITION COINED BY THOMAS BERTELS Knowledge management is the management of the organization towards the continuous renewal of the organizational knowledge base - this means e.g. creation of supportive organizational structures, facilitation of organizational members, putting ITinstruments with emphasis on teamwork and diffusion of knowledge into workplace

KNOWLEDGE MANAGEMENT A NEW PARADIGM

WHAT IS PARADIGM SHIFT .? Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change With the emergence of LPG the business environment has become dynamic.

There is a transformation of the industrial economy into a knowledge based-economy in 21 st century ---- PARADIGM SHIFT

KNOWLEDGE MANAGEMENT A NEW PARADIGM

WHO IS A KNOWLEDGE WORKER?
Contributing
Planning Acquiring

Distributing

KNOWLEDGE WORKER

Searching

Programming

Storing

Organizing

Analyzing

KNOWLEDGE MANAGEMENT A NEW PARADIGM

Knowledge workers are people who use their heads more

than their hands to produce value. They add value through their ideas, their analyses, their judgment and their designs. Works with Knowledge Creates Transforms Results
DEVELOPS AND USES KNOWLEDGE WORKPLACE

Converts

KNOWLEDGE MANAGEMENT A NEW PARADIGM

CHARACTERSTICS OF KNOWLEDGE WORKERS I Good Thinking & Analytical Power Independent
thinking Innovative Skills Creative Techniques

II Continuous Learning
Learn Unlearn Relearn Collaboration Cooperation Coordination

III Team Spirit

KNOWLEDGE MANAGEMENT A NEW PARADIGM

Knowledge workers are calculated Risk Takers as well as Emotional intelligent People

Knowledge workers are Action Oriented People

Knowledge workers have Proper understanding of Computer and Telecom Technology

Eg. ADITYA PURI Managing Director HDFC BANK Businessman of the Year 2009

of

KNOWLEDGE MANAGEMENT A NEW PARADIGM

CHALLENGES IN -------- MANAGING KNOWLEDGE WORKER

EXPENSIVE AFFAIR

MANAGING EXPECTATIONS

KNOWLEDGE SHARING

KNOWLEDGE MANAGEMENT A NEW PARADIGM

Expensive Affair: Money invested in HR (Recruitment Training, compensation, benefits etc) Overcome Sound Infrastructure and hi-tech information technology

Sharing of Knowledge: Effectively between Multiple Knowledge Workers and Knowledge team Overcome Proper alignment of the demand of knowledge, availability of knowledge, distribution and sharing of knowledge

Continued..
Managing Expectations : Challenging jobs, growth opportunities, quality of work life, pay packages and benefit.

Overcome Organizations need to provide the best possible facilities to them

KNOWLEDGE MANAGEMENT A NEW PARADIGM

HUMAN RESOURCE STRATEGIES FOR -------- EFFICIENT MANAGEMENT OF KNOWLEDGE WORKER Appropriate Selection Retention Strategy Knowledge Sharing Active Learning Quality of Work life Compensation and Rewards Counseling and Mentoring Training Sound IT Infrastructure Creating an Innovative Culture Effective Leadership

KNOWLEDGE MANAGEMENT A NEW PARADIGM

APPROPRIATE SELECTION Focusing on Recruiting Bright, Knowledge seeking individuals. Eg: WIPRO believes in hiring the best people RETENTION STRATEGY Giving promotion, Appreciation, Incentives, Rewards and Appraisals whenever required Eg: Due to POACHING IT companies strengthened its retention strategies.. Infosys, TCS, WIPRO etc

KNOWLEDGE MANAGEMENT A NEW PARADIGM

KNOWLEDGE SHARING Conducting GDs, Brainstorming, Seminars, Workshop, Guest Lectures etc. Eg: Infosys have well-developed software's and knowledge repositories for creating and sharing knowledge

ACTIVE LEARNING Teach their employees Learning To Learn Eg: Toyota Launched e-learning in the year 1999

KNOWLEDGE MANAGEMENT A NEW PARADIGM

QUALITY OF WORK LIFE Welfare Provisions (ESI Schemes, Club membership etc.,) fringe benefits (canteen, house rent, interest, free loans etc.,) Work life balance, Stress management, flextime etc., COMPENSATION AND REWARDS Monetary Awards, Bonuses and special prizes for teams or individuals Eg: In 1990 various IT companies like WIPRO, Satyam, Polaris etc., were giving high pay packages and ESOP options.

KNOWLEDGE MANAGEMENT A NEW PARADIGM

COUNSELING & MENTORING Manager should play the role of counselor and mentor in order to motivate employees and remove obstacles in their path of achievement.

Eg: Toyota focusing on developing human capabilities through Training, Coaching and Mentoring The company believes in the principle of Respect for People and Continuous Improvement
TRAINING Provides a Platform for Learning and also maintains Team Spirit

KNOWLEDGE MANAGEMENT A NEW PARADIGM

SOUND IT INFRASTRUCTURE Organization should have sophisticated and user friendly software systems that would help in documentation and streamlining of data and process Eg: Infosys and Tata Steel have knowledge repositories and Hi tech software's for knowledge sharing CREATING AN INNOVATIVE AND KNOWLEDGE CULTURE Foster and environment of Innovation and Change Eg: WIPRO, Whirlpool & Nokia etc., focus on integrating creativity, innovation and knowledge culture

KNOWLEDGE MANAGEMENT A NEW PARADIGM

EFFECTIVE LEADERSHIP Leaders who come up with New ideas and Vision that inspires others to act and also participatory leadership style should be followed. Eg: WIPRO initiated the training program Winds of Change aims @ improving leadership skills .It created FIVE different training programs like ELP Entry level program NLP New leaders program WLP WIPRO leaders program BLP Business leaders program SLP Strategic leaders program

KNOWLEDGE MANAGEMENT A NEW PARADIGM CONCLUSION So Managing knowledge workers is one of the greatest challenge encountered by HR managers. If the department follows proper techniques and ways of managing knowledge workers, then the productivity of knowledge workers can be enhanced and overall efficiency of the organization can be improved. Productivity of knowledge workers can be enhanced, only if organizations understand the techniques of managing them. If the HR department recognizes the importance of these strategies and follows them, then no one stop the organization from continuous knowledge enhancement, incremental productivity and success.