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Of marketing


Marketing is the process used to determine what products or services may be of interest to customers, the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments.

. A package is a vehicle of safety and achieves the objective of delivering safe, wholesome, nutritious food to the consumer. To safeguard the interests of the consumer and the society at large Packaging Laws and Regulations have been introduced by the Government.

These laws act as a measure of protection and self satisfaction for the customers in terms of quality and quantity .

packaging must have certain characteristics:

Physical strength Barrier properties Contamination Closure and re-closure Communication Pack life

Packaging must comply with all the current legislation. This might relate to, for instance, food contact or the transport ofdangerous goods. All packaging has to comply with the UK Packaging (Essential Requirements) Regulations. Some of the criteria in this Code are derived from legislation, but many are additional.

The Packaging Laws and Regulations for food products are mainly covered under: The Standards of Weights and Measures Act, 1976 and the Standards of Weights and Measures (Packaged Commodities) Rules, 1977 (SWMA). The Prevention of Food Adulteration Act, 1954 and the Prevention of Food Adulteration Rules, 1955 and its first ammendment, 2003 (PFA). The Fruit Products Order, 1955 (FPO) The Meat Food Products Order, 1973 (MFPO) The Edible Oil Packaging Order, 1998 The Agmark Rules The Standards of Weights & Measures Act

1 Container size Double-skinned containers Headspace Gifts / luxury items Environmental claims


formulated with a view to protecting the legitimate rights and interests of endusers and consumers and safeguarding the social and economic order by strengthening the supervision and control of the quality of products and clarifying the responsibilities of product quality.

The law applies to all production and marketing activities. Producers and sellers are responsible for the product quality according to the provisions of the law. It is forbidden to forge or infringe upon quality marks such as certification marks and marks for fine quality products;

The State encourages the use of scientific quality control methods and adoption of advanced science and The product quality supervision and control departments of the State Council are responsible for the supervision and control of the quality of products .