COMPANY ANALYSIS

HINDUSTAN UNILIVER LTD.

Presented By: Shiva sai Krishna. (07) Vikram A. (09) Gokula nanda Mohanty (16) Rakesh P (32) Sulogna Pan (53) Poojitha Sabbineni (41)

CONTENTS
INTRODUCTION
MISSION , VISION AND COMPETITORS PRODUCTS AND SUPPLIERS TECHNOLOGY AND STRATEGIES FINANCIAL RATIO ANALYSIS ORGANIZATIONAL CHART MARKET POSITION AND REVENUE SHARE MARKETING STRATEGY OF HUL VALUE CHAIN ANALYSIS SWOT ANALYSIS PORTERS FIVE FORCE MODEL TOWS ANALYSIS BCG MARIX ANALYSIS

GE MATRIX ANALYSIS
CONCLUSION

Introduction
Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan

Lever Limited, formed in 1933 as Lever Brothers India Limited. The company was renamed in late June 2007 as "Hindustan Unilever Limited". Hindustan Unilever Limited (HUL) is India's largest FMCG Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is the leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. HUL is one of the country's largest exporters.

Mission, Vision & Competitors

Mission
Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

Vision
We're constantly developing our brands and products to keep pace with the changes in consumers lives.

Competitors
GCPL ---- Cinthol, Fairglow, Nikhar Wipro ---- Santoor, Chandrika. ITC

---- Superia, Fiama diwills and Vivel

Products & Suppliers

Products
Home care: Active wheel, Comfort fabric, Domex, Rin, Surf Excel, Vim

dish wash. Food: Annapurna salt and atta, Bru coffee, Brooke Bond tea, Kissan squashes, ketchups, juices and jams, Kwality Walls. Personal care:Soaps, Shampoos, Skincare, Cosmetics &deodorants, Perfumes.

Suppliers
Agriculture raw materials directly from farmers & small farm holders. TATA chemicals for soaps & shampoos.

Technology & Strategies

Strategies
Overall low cost without compromising on the quality of the product.
Focusing on the value of execution. Emphasis on Direct selling, Franchisee to reach everyone.

Technology
Ploughshare Technology Vendor partnering

IT analysis & development

Business partnering Business analysis

FINANCIAL RATIO ANALYSIS

25,000.00 25,000.00

20,000.00
20,000.00

15,000.00 Sales Operating profit 10,000.00 Gross profit

15,000.00

Total Income
Total Expenses 10,000.00 Operating Profit

5,000.00

5,000.00

0.00 Mar ' 11 Mar ' 10 Mar ' 09 Dec ' 08 Dec ' 07

0.00 Mar '11 Mar '10 Mar '09 financial analysis

Organization Chart
CEO Nitin Paranipe Home & Personal care (GV) CFO Sridhar Ramamurthy
Foods (GV)

Chairman of Board Harish Manawani Director Subramanian Ramaroraj

Director Adinarayan Narayan Director Deepak Prakash

Human Resources (LN) Legal & Secretary (DB) Sales & Customer Developmaent (HB) Supply Chain (pb)

Market position with competitors

MARKET REVENUE SHARE

Revenue Share
Other Operations 8% Foods (Bakery) 1% Exports 4% Personal Products 26% Soaps and Detergents 48% Ice Creams 2%
Soaps and Detergents

Personal Products

Beverages

Exports

Foods (Bakery)

Beverages 11%

Other Operations ( Water etc.)

Ice Creams

Marketing strategy of HUL

HUL has two type of marketing strategy such as: Strategy for Rural India. Strategy for Urban India. RURAL INDIA:
For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages

& 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

Cont.
URBAN INDIA:
Adopted Total Productive Maintenance(TPM)

to meet zero error, zero loss.

Focuses on short supply chain for distribution.
To meet the every needs of people everywhere.

Also uses Direct selling channel(HUN), franchisee to reach everyone.

Build segments & market for the future where Unilever has strong

expertise

Value chain Analysis

Tool for identifying ways in which value could be created/enhanced by a

firm.
Used for competitor analysis -to analyse competitive position within the

industry.
Value creation requires performance of each department & coordination

of activities within a department.

value chain of a company may be useful in identifying and

understanding crucial aspects to achieve competitive strengths and core competencies in the marketplace.

SWOT analysis
Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)
Large domestic market over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units. "Me-too" products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products. High Advertising Costs. Tax and regulatory structure. Mimic of brands (RIN-VIN) Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.

PORTERS Five-Force Model

Threat of New Entrant Time and Cost of Entry Specialist Knowledge Economies of Scale Cost Advantage Technology Protection Barriers to Entry

Threat of New Entry

Competitive Rivalry Number of Competitors Quality Differences Other Differences Switching Costs Customer Loyalty Costs of Leaving Market

Supplier Power

Competitive Rivalry

Buyer Power

Supplier Power Number of Suppliers Size of Suppliers Your Ability to Change Cost of Changing Threat of Substitution Substitute Performance Cost of Change

Threat of Substitution

Buyer Power Number of Customers Size of Each Order Difference between Competition Price Sensitivity Ability to Substitute Cost of Changing

TOWS MATRIX
Internal factors/External factors
strengths
Strong parentage and R&D, healthy cash offers to support innovation Growing potential in food business Strong position in most of the categories of its presence

weakness

Opportunities

Losing market share in most of the categories

Threats

49% of HUL's sales come from detergents and personal wash

Increase in Ad Spending, which may affect the margins

BCG MATRIX
STARS : Hair Care Skin Care Premium Soaps & Laundry Deodorants Water (PureIt)

QUESTION MARK :Processed foods Color Cosmetics

CASH COWS: Mass Soaps Beverages Oral care Laundry

DOGS: Sea-food exports

GE MATRIX

CONCLUSION
There is a huge market in rural areas & the distributing channel is very

efficient.
Customers in India are also spending more in FMCG as their standard

of living is growing.
HUL has placed itself successfully in the position of market leader in

FMCG products.

Thank you for your time....