PARLE PRODUCTS LTD

PARLE PROFILE

Parle was established in 1929 Parle-g and Monaco was the first brand Won acclaim at prestigious monde awards 35% total shares in biscuit market 15% share in confectionary market 14 manufacturing units for biscuits and 5 for confectionary Annual turnover is 2000 crores

VISION
The main vision of Parle is to concentrate on consumer taste and preference, the Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do quality check on every biscuit and confectionaries by expert staff using the most modern equipments hence ensuring the same perfect quality across nation and abroad

MISSION
HINDUSTAN KI TAAKAT For 82 years Parle has been part of the lies of every Indian.from the known snow capped mountains in the north from the sultry towns in south, from cities to lid back villages Parle has nourised,strengthened and delighted millions. Various people have various reasons to consume it for value it offers and for others for sheer taste. For some its a meal substitute and more others a nourishing snacks,patronised by millions it is much more then a biscuit brand. Little wonder why it is the largest selling biscuit in the world

PARLE PRODUCTS
BISCUITS

Parle-g Krackjack Monaco Hide and seek Milano Parle digestive Milk shakti Magix

CONTI.
CONFECTIONARY AND SNACKS

Melody Mango bite Kisme toffee and gold Poppins Xhale Musst bites Monaco smart chips

FUTURE STRATEGIC PLANNING

Improve parle snacks and sweets

Capture South American market

CORPORATE SOCIAL RESPONSIBILITY

NATIONAL CSR PROJECTS
Parle saraswati vandana
Parle golu galata My green planet

ORGANIC STRUCTURE OF PARLE

MD

GM
Production Manager Shift In charge Supervisor worker Engineer Manager Shift Engineer Worker Printing Manager Supervisor Worker Deputy Manager HR Manager Senior Executive Executive Admin IT Manager Finance Manager Senior Executive

GROUP COMPANIES

The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Shauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name "Parle".

COMPETITORS

Britannia industries Ltd Surya food and agro Ltd

ITC Ltd

FINANCIAL DATA

TECHNOLOGY
Stephen Owen-Worlds largest Owen TQM system

Poka yoke
Quality testing room

CONCLUSION

THANK YOU