Innovacin creativa En empaque la innovacin en si no es suficiente, se requiere innovacin creativa con nuevas aplicaciones, modificacin del diseo mecnico

del empaque, la colocacin y exposicin de las marcas, la comunicacin atractiva y motivadora de la compra y desde luego el precio adecuado por la propuesta de mayor valor agregado percibido. Innovar con el empaque puede tener diferentes objetivos incluso el de segmentar el consumo, es innegable que existen diferencias entre los consumidores en sus hbitos y costumbres y una manera de acceder a diferentes segmentos de consumidores con un mismo producto es a travs de la diferenciacin del empaque. No todos los consumidores necesitan la misma cantidad de producto, ni estn dispuestos a pagar el mismo precio y adquirirlo en el mismo lugar, y una modificacin relativamente simple al empaque puede hacer penetrar nuestro producto en un mercado diferente.

 creative innovation Innovation in packaging itself is not enough, it requires creative innovation with new applications, modifying the mechanical design of packaging, placement and brand exposure, communicating and motivating attractive shopping and of course the right price in the proposal perceived higher value added. Innovating with the package may have different goals even segment the consumer, it is undeniable that there are differences among consumers in their habits and customs and a way to access different segments of consumers with the same product through the packaging differentiation . Not all consumers need the same amount of product, or are willing to pay the same price and buy on the spot, and a relatively simple modification to package our product can penetrate a different market.

 Innovation in packaging it self is not enough, it requires creative innovation with new applications, modifying the mechanical design of packaging, placement and brand exposure, communicating and motivating attractive shopping and of course the right price in the proposal perceived higher value added.

 Innovating with the package may have different goals even segment the consumer, it is undeniable that there are differences among consumers in their habits and customs and a way to access different segments of consumers with the same product through the packaging differentiati on .

 Not all consumers need the same amount of product, or are willing to pay the same price and buy on the spot, and a relatively simple modification to package our product can penetrate a different market.