A Study of consumers preference Towards Retailers own brand and Presented By Manufacturers brand :Saurabh Dev

Shilpi Kumari Nageshwar Mishra Lipsa Khadanga Vedabrutta Tripathy Qutub Ghazi Click Md. Wasim Sipia to edit Master subtitle style

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Objective of the Survey

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To study the parameters on which the consumers prefer their Choices between Manufacturers own brand and the retailers brand.
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To study the factors which differs their choices.

To study the awareness of Big Bazaar among the people.

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Research and Methods

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Observation method Questionnaire method Analysis method Random Sampling

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Types of Data
The Data used in our survey is collected first hand by questionnaire method ( Primary Data). Consumers were interviewed about their Choice and preferences.
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Survey Question Analysis

The Questionnaire was made up of thirteen questions. All the questions were analyzed thoroughly and some of the important questions are handpicked and presented in detail in succeeding slides.

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In which shopping mall do you prefer to shop ?

Most of the consumers prefer to shop in Big Bazaar only in comparison to other shopping 4/7/12 malls.

Which brands do you purchase often ?

By analyzing the data we have found that most the people prefer manufacturers brands ,more than the Big Bazaars own brand 4/7/12 .

How do you find Big Bazaars product quality ?

According to the survey , the consumers finds the products quality better and relevant in terms of its price . 4/7/12

How did you get information about Big Bazaars own products ?

According to the consumer responses, television advertisement and internet & offer leaflets scores top in spreading awareness about Big Bazaar among the 4/7/12 people .

Why do you shop at Big Bazaar ?

According to the consumers responses , most of them prefer to shop at Big Bazaar due to variety of quality products available at reasonable prices. 4/7/12

In which brands do you get more discounts ?

According to the survey , it had been found that the customers gets more discounts Big Bazaars own brand rather than manufacturers brand . 4/7/12

Observations

By analyzing the data there are certain observations we have found as follows :q In comparison to females , males shop more often at Big Bazaar . q Most of the people who shops at Big Bazaar belongs to the age group of 18-45 years (adults ). q According to the responses, we found that the middle class and the upper middle class people shops more at Big Bazaar rather than the lower class and the higher class people of the society . q Most of the people are aware of the Big Bazaars own brand. q According to the survey manufacturer's brand is more price effective than Big Bazaars own brand . qAccording to the survey responses , the customers like the products more than the services.
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Consumers suggestions certain suggestions given by By doing this survey there are
the Consumers which are as follows :q Outlet should be more spacious . q Cash counters should be increased . q Quality of the apparel brands should be improved .

Our Opinion
By analyzing the data we have certain opinions that are as follows :q There should be more brands under apparels . q There should be more categories added such as electronics and consumer durables . q employees should be given more qualitative training focused on customer relationships. 4/7/12

Conclusion
By collecting and analyzing the data , we can conclude that Big Bazaar is the most the preferable shopping center , so it should try to focus on customers suggestions and implement it to make it better and most popular in all over India .

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