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Introduction/Company Background
About the Company: Saket Dairy Products is a NGO and is working in the field of animal husbandry and dairy framing When it was setup: Setup in 2005 in Sultanpur, Uttar Pradesh Area of Operation: Animal husbandry, dairy farming and Milk development Products: Livestock (for selling), Milk Supply Chain: They have subsidize framers in the near by villages for purchase of livestock with a promise to buy the milk and help them further breeding of livestock They purchase milk from the farmers and process it further in their processing units Currently they sell milk in the nearby areas of Sultanpur and Faizabad in U.P. with the help of their own hired staff
Abstract
Purpose of the study This study seeks to estimate the consumers buying pattern of milk, scope for new brand and the loyalty on their current brand. Design/methodology/approach The study applies multivariate data analysis technique to determine the impact of the milk brand launch due to existing milk products in the market. In addition, this study help to identify the consumer awareness about the milk adulteration and the ways to measure them. Findings
Research Questions
Sample size
A sample size of 500 consumers was taken into consideration. Out of which 53 valid response were received.
Sampling framework
The list of elements from which a sample may be drawn also called working population . We posted at online survey at Google+, Facebook, and emailed it to MDI PTPGMP batch 2010 , 2011 and used it as a sample for our research.
Type of Research (Basic/Applied) It is an Applied Research: It is undertaken to answer questions about specific problems or to make decisions about a particular course of action or policy decision. Descriptive Research It is used to reveal the nature of shopping or other customer behavior.
References/Survey
http://animalhusb.up.nic.in/Default.htm http://www.agricultureinformation.com/forums/blogs/cnsant/89-dairyfarming-india.html https://docs.google.com