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What are Reality shows? The shows that are different from the daily soaps and that arouses the interest of the audience are known as reality shows.
Such

Introduction

shows focus more on the fun and excitement factor through entertainment. giving the viewers the thrill and excitement of live un-edited action, reality television allows the audience to be a part of the show.
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Besides

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Types of reality shows

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Prank Reality

Celeb Reality Talent Hunt

Game Shows

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Dating Shows

Involves men and women interested in dating. 4/11/12

Makeovers

Jobs Hunt Dating Shows Social Experiments

Fear based shows

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Popular Reality Shows

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Target rating points

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers. Rating Point (TRP) is a measure of the purchased television rating points. an estimate of the component of the target audience within the gross audience.
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A Target

Representing

 Similar

to GRP (short for gross rating point) it is measured as the sum of ratings. by a specific media vehicle of the target audience reached by an advertisement.

Achieved

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India television audience measurement Audience measurement is any method of (ITNAM) people are in an audience. measuring how many
It

often also includes demographic and sometimes psychographic information, to help broadcasters determine who is listening, rather than just how many. This broader meaning is called audience research. are broken-down by media market, which for the most part corresponds to metropolitan areas, both large and small.
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Measurements

Methodologies of calculating TRP

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Methods

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Rating points

Ratings point is a measure of viewership of a particular television program. single television ratings point (or TVR) represents 1% of viewers in the surveyed area in a given minute.

One

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 A TVR

is different to a share point in that it is the percentage of all possible viewers, while a share point is 1% of all viewers watching television at the time. the share of a broadcast is often significantly higher than the TVR, especially at times when overall TV viewing is low.

Hence

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GRPs
Gross

rating points (GRPs) are chiefly used to measure the performance of TV-based advertising campaigns, and are the sum of the TVRs of each commercial spot within the campaign. ad campaign might require a certain number of GRPs among a particular demographic across the duration of the campaign. GRP of a campaign is equal to the percentage of people who saw any of the spots, multiplied by the average number of spots that these viewers saw. 4/11/12

An

The

Television ratings in India

Based

on Television Rating Point (TRP) AD rates for a program is decided. Basically this is the ranking list of popular TV programs released by INTAM (Indian Television Audience Measurement) every week. is the electronic rating agency functioning in India. 'People meter' are installed in sample homes. on the ranking list of the last several years, programs of SUN TV and Star Plus are in the top rank at all India levels
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INTAM

Based

METHODOLOGY

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Method Used:
Sampling method

Scope of the enquiry:

Chennai

Unit of data collection:

The statistical unit is a person. The survey was conducted among 100 people.

Sources: Primary data:

Questionnaire method

/ s.com erinew m www. le ersandcrit rti n amoc st www. www.w ikipedi .com ics a.com

Secondary data:
o

Newspapers

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Tools of analysis
Diagrammatic, graphical representations and statistical data analysis tools. One dimensional diagram
o

Bar diagrams

Two
o

dimensional diagram

Pie diagrams

Software used Ms

Word Ms Excel
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Limitations of the survey

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Do you prefer watching reality shows?

What time you prefer watching the reality shows?

How many times in a day is the show telecasted?

How did you first start watching the show?

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Do you think controversies help reality shows in gaining TRP(Target Rating Point)?

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According to you which age group is most attracted to reality shows?

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Findings
THROUGH TRP
Channels

are receiving huge amount of viewers. Huge amount of funds are collected through commercials. Children's are mainly getting exploited.
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SUGGESTIONS

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Conclusion
Reality

shows have not only increased the viewership, but has also brought about a hike in the Television Rating Point. A few reasons for this being: Unusual Concept Repeat shows Seasons Presence of favourite celebrity Age criteria

v v v v v

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Thank you
Done By: Ankitha M Tated (0813110) Ashitha Shah (0813112) Dimple Kothari R (0813119) Jyothi Vyas (0813125) Kanchan N Rijhwani (0813126) Neha A (0813138)
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