Danone Group in China

Click to edit Master subtitle style Jay Shah Tara Hayes Jinay C. Dedhia Lauren LoPrimo

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Company Profile
Danone brand
founded in 1919 by Isaac Carasso, Spain

Business Lines
Fresh Dairy Waters Baby Nutrition Medical Nutrition

DG Rankings Global Presence

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Company Timeline

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Key Competitors
Nestle (NSRGY)- A Swiss
company that produces packaged food and beverages as well as products for the personal care market. Nestle is the worlds largest packaged food company and a worldwide competitor for 4/11/12 Danone

Products

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Branding Strategy
Corporate Brand Products Language Variations Localization

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Dannon in China

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SWOT Analysis

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Barriers to Entry - Chinese Market

Ethnocentric Lack of refrigerators Chops sticks used with meal consumption Lactose intolerant Yogurt too costly for average Chinese household

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Financials
Dec 10 Revenue Cost of Goods Sold Gross Profit 22,541.7 10,547.3 11,994.4 Dec 09 21,472.2 9,672.7 11,799.5 1,950.6 9.1% Dec 08 21,452.6 10,108.9 11,343.7 1,850.7 8.6%

Total Net Income 2,478.1 Net Profit Margin 11% Diluted EPS from 4.03 Total Net Income Dividends per Share 1.59

3.55

3.86

1.72

http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-results

1.55 4/11/12

6 Stages of Danone Product

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Recommendations
Social Responsibility Product Diversification Global Knowledge Management The evolving understanding of the food impact on
health.

Contributing to the well-being and the balanced

daily diet of consumers

Adapting food's nutritional profile to the specific

needs of given populations
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References
http://finance.danone.com/phoenix.zhtml?
c=95168&p=irol-results e/

http://www.btimes.com.my/articles/dannest/Articl http://www.ingredientsnetwork.com/news-

content/full/danone-and-nestl-suffer-chinasetbacks -management.html

http://www.danone.com/en/innovation/innovation

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