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PRESENTATION ON MAHINDRA&MAHINDRA

PRESENTED BY:MUKESH SHIVRAN VISHAL SINGH ANKUR BANSAL SHIKHA SHARMA JAMSHED AHAMAD

CONTENTS
Introduction of Mahindra&Mahindra. Products of Mahindra Automobile. Recent /Current Ventures. Future Cars of Mahindra Marketing Strategies of Mahindra&Mahindra Competitors of Mahindra Automobiles. Growth Rate. Market shares of Commercial vehicles. CSR Activates. Award, milestones of Mahindra Group. Number of branches and location. Some pictures of Mahindra vehicles.

INTRODUCTION OF MAHINDRA & MAHINDRA


Mahindra & Mahindra (M&M) was established in 1945 as Mahindra & Mohammed. Later on, after the partition of India, one of the partners Ghulam Mohammad - returned to Pakistan, where he became Finance Minister. As a result, the company was renamed to Mahindra & Mahindra in 1948. M&M started its operation as a manufacturer of general-purpose utility vehicles. It assembled jeeps in 1949. Apart from agricultural tractors and LCVs, Mahindra & Mahindra also showed its dexterity in manufacturing army vehicles. M&M started its operation as a manufacturer of general-purpose utility vehicles. It assembled jeeps in 1949. Over the passing years, the company expanded its business and started manufacturing light commercial vehicles (LCVs) and agricultural tractors.

PRODUCTS OF MAHINDRA AUTOMOBILES


4 WHEELER SEGMENT
Mahindra MM540DP Mahindra MM550DP Mahindra Armada Mahindra Commander. Mahindra MAXX. MAHINDRA MAXI Mahindra Marshal Mahindra Major Mahindra Legend Mahindra Invader Mahindra Bolero Mahindra Xylo Mahindra Scorpio Mahindra Verito. Mahindra THAR Mahindra XUV500

TWO WHEELER SEGMENT

Duro Flyte Kine Rodeo Stallio

RECENT /CURRENT VENTURES

Mahindra Navistar Automotives Ltd. (MNAL), the commercial vehicle joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its 25 tonne and 31 tonne trucks for the Indian market. Mahindra & Mahindra Ltd announced the launch of the Maxximo, the worlds first mini-truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder.

Mahindra Mini-Xylo

Mahindra Mini-Xylo
As a result, the Mini-Xylo will almost definitely lose the third row of seats. Elements like the dashboard and interior trim are likely to be carried over from the standard Xylo. With an engine cap of 1.5 litres for diesel small cars, The Mini-Xylo will use a three-cylinder version of the larger Xylos 2.5-litre engine. Bore and stroke will also be reduced to keep displacement under 1500cc. Four-wheel drive will be an option too on the Mini-Xylo. Priced between Rs 4-5 lakh. Expected IN 2012

Mahindra-Ssangyong Rexton II

Mahindra-Ssangyong Rexton II
Mahindra will follow up the Korando with another SUV from the Ssangyong stable The Rexton II. Briefly put, the SUV is based on the first-generation Mercedes-Benz M- class and can seat seven passengers. Power is courtesy a 161bhp, 2.7-litre five-cylinder turbo-diesel engine. An old-school body-on-frame chassis means it wont be the most exciting car to drive but permanent all-wheel drive and a high ground clearance should give it good off-road capabilities. M&M will assemble the Rexton at its Chakan plant and is likely to price the big SUV close to rivals like the Toyota Fortuner. Power/Torque: 161bhp/34.7kgm Kerb weight: 1966-2101kg L/W/H: 4720/1870/1760mm Expected: Late-2012 Price: Rs 19-21 lakh

Mahindra Reva NXR

Mahindra Reva NXR


A three-door, four-seater family Car, The car will be sold in two versions the NXR City and the NXR. The cheaper NXR City that comes with a lead acid battery has a range of 80km per charge while its 80kph top speed should help it keep up with traffic. More powerful lithium ion batteries, a range of 160km per charge and a claimed top speed of 104kph makes the NXR the more practical of the two. Engine: Electric motor Kerb weight: 900kg/850kg Expected: Mid-2012 Price: Rs 3.5-4.5 lakh

MARKETING STRATEGIES OF MAHINDRA


Now a days M&M is making aggressive marketing strategies. Its some strategies are..

M&M is now focusing on Brand awareness.


M&M is diversifying their business in Different sector. M&M has acquired Kinetic motors.( two wheeler) M&M have bought Stayam and now it is become Mahindra Satyam. M&M giving offer to different dealers and focusing on push strategies.

COMPETITORS OF MAHINDRA AUTOMOTIVE


Major Competitors
M&M has become a market leader in MPV Segment .

TATA MOTORS

TOYOTA KIRLOSKER INDIA PVT LTD


MISTUBISHI MOTORS CHERVOLET INDIA MOTORS

GROWTH RATE
The Gross Revenues and Other Income of Mahindra & Mahindra Ltd. for the quarter ended 30th June 2011 is Rs.7294.3 crore as against Rs.5663.5 crore during the corresponding period last year a growth of 28.8%. The net Profit before tax for the current quarter is Rs.814.3 crore as against Rs.721.1 crore in Q1 last year a growth of 12.9%. Healthy volume growth, coupled with a better pricing strategy during the financial year 2010-11, helped Mahindra & Mahindra (M&M) reported a growth of 28% in its stand alone net profit to R2,662.10 crore for the year ended March 31 against R2,087.75 crore for the previous year.

COMMERCIAL VEHICLES

LIGHT COMMERCIAL VEHICLES

CSR ACTIVITIES
Knowledge and skills impact not only earnings, but self-esteem; not only the standard of living, but how the life is lived. By bringing quality education to more people, we help build a more tolerant, healthy, just, and connected society. For E.g.. Nanhi Kali Mahindra United World College Pride Schools Grants and Scholarships

AWARD RECEIVED BY THE COMPANY


Bombay chamber good corporate citizen award for 2006-07

business world FICCI-SEDF corporate social responsibility award for 2007


Japan quality medal in 2007 AS Nashik won the 2nd prize in State level Award For Excellence in Energy Management on July 4, 2009. Mahindra received five corporate collateral awards from the prestigious Public relations Council of India on April 4, 2009. Mahindra Renault received the Integrated Marketing Campaign of the Year award for its advertisement campaign.

BRANCHES AND LOCATIONS


Tech Mahindra's global footprint spans 24 locations in 14 countries including 11 state-of-the-art development centers and 13 sales offices in Americas, Europe, Middle-east, Africa and Asia-Pacific.

Asia Pacific: Pune, Mumbai, Bangalore, Noida, Kolkata, Chandigarh, Chennai, Hyderabad, Singapore, Sydney, Auckland, Bangkok, Taipei, Jakarta, Malaysia Europe: Milton Keynes, Belfast, Munich, Rome, Brussels Americas: New Jersey, Georgia, Toronto, Texas, California Middle East & Africa: Dubai, Cairo,Tel Aviv, Kuwait

SOME PICTURES