Anushka | Ashish | Bhavesh | Faraz | Manita K.C.

| Muthu | Nibesh | Vikram |

Agenda
Introduction Company overview History Products Global Competitors Business segments Volkswagen India Sales & Profits Business Segments Endorsement Achievement Facts Think Blue Volkswagen fan Club Recent News

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Ferdinand Porsche (3 September 1875 30 January 1951) was an Austrian-German automotive engineer and honorary Doctor of Engineering. He is best known for creating the first hybrid vehicle (gasoline-electric), the Volkswagen Beetle, and the Mercedes-Benz SS/SSK, as well as the first of many Porsche automobiles.

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Introduction
The Volkswagen is one of the worlds leading

automobile manufacturers and the largest

carmaker in Europe. Volkswagen means "people's car" in German, in which it is pronounced [flksvan] Its current tagline or slogan is Das Auto (The Car).

Its headquarters in Wolfsburg, Germany

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Introduction
Volkswagen is part of the Volkswagen group, along with: Audi, SEAT, koda, Bentley, Bugatti, Lamborghini, Scania and Volkswagen Commercial

Vehicles
Volkswagen have over 5,00,000 employees in 2011. Ferdinand Porsche is the founder of Volkswagen.

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LOGO

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Martin Winterkorn (born 24 May 1947 in Leonberg, Germany) is the Chairman of the Board of Management of Volkswagen.
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Company Profile
The Volkswagen Group operates 60 production plants around the world. Volkswagen has been awarded twice European Car of the year Volkswagen golf in 1992 and Volkswagen polo in 2010. Volkswagen production output was 8,00,000units for the sale in 153 countries in 2011.

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Company Profile
Volkswagen had revenue of 159.3billion EURO in 2011. Volkswagen had profit of 15.4 billion EURO in 2011. Volkswagen operating income was 18.9 billion EURO in 2011. Products Automobiles , commercial Vehicle , Engine. Volkswagen production output was 8,00,000units for the sale in 153 countries in 2011.
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Volkswagen is a part of group made up of eight brands from six European countries.

Including..

Commercial Vehicles

Volkswagens Presence In the World

62 Locations World wide

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History
Volkswagen was originally founded in 1937 by the Nazi trade union, the German Labor Front. Hitler required a basic vehicle means The "People's Car would be available to citizens at the price of a small motorcycle. On May 28th, 1937 the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" company is founded, and on September 16th, 1938 it is renamed "Volkswagen Hitler chose to sponsor an all-new, state-owned factory. The engineer chosen for the task was Ferdinand Porsche. The building of the new factory started 26 May 1938 in the new town of KdF-Stadt, now called Wolfsburg, where headquarter of volkswagen is situated. Anushka | Ashish | Bhavesh | Faraz |
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Beginnings - 1935
Peoples car :
Top speed of 100km/h Fuel consumption of 7 litres per 100km Be able to carry 2 adults and 3 children Air-cooled Should cost no more than RM (Reichsmarks) 1000 (86)

Prototypes - 1935
Hitlers sketch

Two prototypes

Final Design - 1938

985 cc 24 hp 4 cylinder boxer Air cooled

War Years - 1944

Total production : 644
Mostly to echelons of Nazi Party

Products
The product range extends from lowconsumption small cars to luxury class vehicles and trucks. There are eight models of Volkswagen vehicle and out of which seven are available in Indian market.

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Global Competitors
Toyota (Japan) General Motors (USA) Ford (USA) Honda (Japan) PSA Peugeot Citroen (France) Hyundai-Kia (South Korea) Nissan (Japan) Renault-Dacia-Samsung (France) DaimlerChrysler (Germany)
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Competitors In India
Maruti Suzuki Hyundai Honda TATA motors

Ford

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Business Segments
Audi produces upscale vehicles engineered for greater driving precision. Audi has expanded its product range to include the new Audi A3 Cabriolet and Audi Q7 models.

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Bentley

Bentley is a super-luxury division based in Britain that produces 7 models.

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Lamborghini

Lamborghini was founded by manufacturing magnate Ferruccio Lamborghini in 1963, with the objective of producing a refined grand touring car to compete with established offerings from marques such as Ferrari.
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Bugatti

Volkswagen purchased the rights to produce cars under the Bugatti marque in 1998 Founder Ettore Bugatti was born in Milan, Italy. The automobile company that bears his name was founded in 1909 in the town of Molsheim located Anushka | Ashish | Bhavesh | Faraz | in the Alsace
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SEAT

SEAT vehicles are simple and designed for mass consumption, with sales heavily focused in Spain and Latin America albeit expanding in Northern and Eastern Europe.
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Skoda

Skoda vehicles, known for reliability and simplicity, are moderately priced compared to VW's other lineups.
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Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles produces eight models that include light commercial vehicles, heavy trucks, and buses, which are marketed globally. Volkswagen currently produces everything from cheap small cars to super high-end luxury automobiles, also boasting an impressive commercial wing that produces everything from pick-up trucks and buses to heavy trucks
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Volkswagen India
The Volkswagen plant in Chakan occupies a total area of over 2.3million square metres (575 Acres) The plant was built with an investment commitment of INR 3800 Crores (580 million Euros) by Volkswagen India Pvt. Ltd The plant has a production capacity of 110,000 vehicles a year.

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Volkswagen India
Mr. Joerg Mueller is the President and MD of Volkswagen India The Volkswagen Group is represented by three brands in India: Volkswagen, Audi and Skoda. The Volkswagen Group is completing 10 years of its India journey which began with the entry of the Skoda brand in 2001, Audi brand and Volkswagen brand in 2007. Volkswagen India Private Limited currently has more than 70 dealerships in 56 cities across 18 states and 2 union territories of India.

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 "Volkswagen and Audi will become leading brands in the USA ... It's not a dream. It's a plan," Volkswagen's sales chief Christian Klingler told reporters last year.

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Sales In India
90000 80000 70000 60000 50000 40000 30000 20000 10000 0
81,360

51,608 32,359

4,094

Volkswagen sales units

2009-10

2010-11

2010 Jan Sept

2011 Jansept

Profit

Endorsement
The company will be engaged in TV spots, stadium branding, showroom visual merchandising and out-of-home advertising during IPL-5.

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Achievements
In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global Volkswagen India won the coveted Automotive Company of the Year 2010 award at the Inaugural Golden Steering Wheel Awards India presented by the leading automotive magazine, Auto Bild India In the year 2010, VIPL recorded sales of 32,627 vehicles against 3,039 vehicles sold during the year 2009 and registered a sales growth of over 1,000% The Biggest achievement of this company is It has catered all the class of People

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Think Blue
Think Blue is a promise for a better tomorrow. Volkswagen believes in responsibility towards the environment. Think Blue is a philosophy that embodies goal of creating environmentally friendly products and solutions Volkswagenset our sights on developing vehicles that are smarter, more fuel efficient and pave the way for a sustainable future
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Volkswagen reinforces its Think Blue initiatives during Auto Expo 2012 and actor Neil Nitin Mukesh supports it.

Here are some images from the Delhi metro that shows how it did Think Blue.

Road-worthy Beetle art made from scrap

What is it made of?

This is a replica of the Volkswagen Beetle created using garbage collected during the Coast Cleanliness Drive The idea is based on Volkswagens Think Blue philosophy which embodies the goal of creating Eco-friendly products and solutions.

Facts
The company is looking to increase its global staff by 10% which will increase the staff from 4,49,000to 5,00,000 At a time when most car makers in India have registered a decline in sales, the Indian unit of the largest European car maker Volkswagen has registered a sharp surge of 67.30 per cent during the month of October. The sales increased from 4343units to 6814units According to Bloomberg, VW is predicted to experience an increase of 13 per cent to roll out 8.1 million vehicles this year. During this period, General Motors sales are expected to be 7.55 million units, while Toyota is expected to roll out 7.27 million cars

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Volkswagen Now & Then

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4th January was the first Press Day and the media came in droves to witness Volkswagen's latest innovations.

Volkswagen Fans Club

A group of Volkswagen car enthusiasts started a fan club for Volkswagen vehicle owners and fans and created Volkswagen Fans Club Community Website on 24th March, 2012. Registered members discuss about their Volkswagen vehicles and share their knowledge. They help each other in solving issues and guide those people who are seeking to purchase new Volkswagen vehicle
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Recent News

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Volkswagen opens industrial training centre.

Posted on Apr 04, 2012 at 11:39am IST

The centre will provide an opportunity to the students to learn the technology used in the Volkswagen cars. According to a company official, the company has invested ` 2 crore in the special training centre. Around 16 students will be imparted training to deal with the cars manufactured by the auto giant, Volkswagen.
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Volkswagen launches IPL edition of Polo, Vento

Posted on April 3 2012, Chennai

Apart from carrying the IPL logo on the boot and doorsill, these variants will also sport additional features. As per the director, Mr. Neeraj Garg Brand recall is still a challenge for Volkswagen in India The company has a two-year sponsorship contract with the IPL. Last year company sold 2,000 units of the Vento IPL edition.
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Volkswagen to enter used car segment

Posted on 3rd April 2012, Chennai

Carmaker Volkswagen is planning to make a foray into used car market this year. Volkswagen India, said the company wanted to launch the service in Tier-I and Tier-II cities. As Volkswagen sales are increasing there will be a demand for the used cars.
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Volkswagen records 3 per cent growth in March

Posted on 04 Apr 2012

Volkswagen sold 8,326 units last month, which is also their highest monthly figure in India. The VW numbers are also about 12 per cent higher than Feb 12 numbers, mainly due to the anticipated hike in diesel car prices in the 2012-13 Union budget. The Volkswagen Polo and Vento were obviously the main contributors to the overall sales and 3940 units of hatchback and 3908 units of sedan were sold. The numbers are expected to reduce a bit once again in the month of April as the prices have increased, following the hike in excise in the 2012-13 Union Budget.
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Conclusion

you have the power of passion than nothing is impossible in this world though some difficulties are faced at the initial stage but as we know that to achieve something new You have to take paths which are less traveled ones

If

Thank You
Anushka Ashish Bhavesh Faraz Manita K.C Muthu Nibesh Vikram

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