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Step 1 : Collection Of secondary information Step 2 : Evaluation of secondary Information Step 3 : Conduct of Market survey Step4: Characterization of mkt Step5 : DD forecasting Step 5 : Mkt Planning
1.
Consumption = Production + Imports Exports changes in the stock level The actual consumption has to be adjusted for consumptionof product by the producers and the effect of abnormal factors . Consp series may be obtained for several yrs.
2. Breakdown of DD: Market segments may be broken down into nature of product, consumer groups & geographical division.
3. Price : It may be helpful to distinguish , manufactures prices quoted on FOB or CIF , landed price for imported goods , avg wholesale price , avg retails price. 4. Methods of distribution and sales promotion 5. Consumers 6. Supply & competition 7. Government policy
I.
Qualitative Methods
These Methods rely on judgment of experts to translate qualitative information into qualitative estimates . The important methods are * Delphi Method * Jury of executive method II. Time series Projection Methods These methods generate forecast on the basis of an analysis of historical time series . The important time series projection methods are : * Trend projection method * Exponential smoothing method * Moving Average method III. Casual Methods more analytical than previous methods
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