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Integrated communicationsbased process. Production, manufacturing, and efficiency issues. Type of 'mass marketing' helped develop corporate branding
OVERVIEW OF MARKETING
Craft of linking the producers. practical application of marketing techniques. Understand your competitors and their products Create a sustainable competitive advantage
SERVICE MARKETING
Based on relationship and value. Marketing a product-base business. Buyer purchases an intangible. Reputation, value, delivery of service
BIG BAZAAR
Chain of department stores in India. Pioneered by entrepreneur Kishore Biyani. Aims at being 350 stores by the end of year 2010.
Differentiation
First quadrant of Organization Value and Customer Value Matrix. Value for money" store. Big Bazaar which make it easier to attract lower middle class category of customers.
Services industries and knowledge intensive industries. 1)Product 2)Price 3)Place 4)Promotion 5)People 6)Process 7)Physical Evidence
Analysis of Customers
11 22
Discount Promotion
Both
27
FMCG UTENSIL
7 11 FMCG Utensils Apparels 48
APPARELS
SATISFIED
VERY SATISFIED
11
NOT SATISFIED
YES
45% Yes
NO
55%
No
REACHABLE
14 Reachable Low Price 40 17 Availability of all products
DESIGNATION SALARY
52%
38%
designation salary
incentives
INCENTIVES
28%
QUALIFICATION
22%
EXPERIENCE SUGGESTION
45%
33%
suggestion
2.
3.
Only one of the stores was analyzed for the study. The customers accessed were not on weekends. research was not conducted on any special days like republic day
Recommendations
Guides and counsels about customer loyalty program. Stress Buster Exercises must be organized. Seating arrangements must be made for customers as well as for employees.