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avnish Abhijit ANURIT DHAWAN
Solar laptop
INTRODUCTION
Product specification Marketing mix Marketing strategy SWOT Analysis C-PEST Analysis.
PRODUCT SPECIFICATION
Powered from innovative solar technology Transform Solar Energy Into Electricity. Solar panels with efficient photovoltaic cells
can be installed on the top of the laptops Attached with a full length solar panel Dual power generation Solar laptops enables its user to save energy
convert light energy into electrical energy producing direct current (DC)
marketing MIX
Low-cost solar-powered laptops to launch in
the market. We can use direct marketing like online, Telemarketing etc. Interactive communication with the end user by agents. We can use internet advertisement, radio , TV adds, and newspapers for promotion of product.
Marketing strategy
Product is Targeted to Students And
Business Men.
price will be reasonable according all
SWOT ANALYSIS
SWOT Analysis of solar laptop.
Strengths of the product. Market opportunity of product. Weakness of the product. Threats of the product.
strengths
New technology in laptops. Solar energy is economically feasible . Its a multi utility product. Solar energy does not create and
pollution.
weaknesses
Solar energy will not available at
night, bad weather conditions and non sunny days. Solar panel consumes lot of space over the roof. We are selling the product that consumer are not well aware.
OPPERTUNITIES
The rising utility will give us a good
THREATS
High Price of Installation will cause
be converted to AC power by using a grid tie inverter when used in distribution grid. which incurs an energy Loss.
C-PEST ANALYSIS
POLITICAL ISSUES ECONOMICAL TECHNOLOGICAL Social
Political
Tax Policies Political Stability
Market Regulation
Economical
Inflation Rates Organizational Stakeholder Competitor Employees
Technological
Industry Focus on TECHNOLOGICAL
EFFORT
Information Exchange System New Invention & Development
Rate of Technology Transfer
Social
Income Distribution Customer Trust Upcoming Trends Concern For Benefit(customer own
benefit)