Final Project:

Presented By:

Wind Talkers

Group Members:
Ahmed Awais Ajmal(G.L) Hassan Bilal Syed Shoaib Aziz Zeeshan Haider Talha Khan Sami-ul-haq Abbasi

Acknowledgement:
First of all we would like to thank ALMIGHTY ALLAH to provide us with this much of knowledge and courage to uphold the standard work which our teacher wanted us to subdue.

This project would not have been possible without the guidance of our Madam Ameena zafar who taught us the related topics so thoroughly and completely that there wasnt any loophole left. it help us to do our work. We would like to thank him a lot. Last but not the least we would also like to thank: Mr. Junaid the product Manager. Mahvish Shaukat the Marketing Manager.

Company History:
Pepsi was first introduce in 1893 as bards drink by Caleb Bradham who made it at his pharmacy. It was firstly used in Aug 28,1893. Later it converted into Pepsi cola brand in June 16,1903. Pepsi cola name was derived from two of the principal ingredients, pepsin and kola nuts. Then it converted into Pepsi in 1951. The revenue of PepsiCo is more than $60 billion and over 285,000 employees.

Product History:
Sting is an Energy Drink which is launched by PepsiCo in March,2010. This is the first Energy drink which is available in glass bottle 240ml is only 20Rs. It is highly available and highly affordable all over the market.

Sting is available in two flavors Berry Blast & Gold Rush.

Logo:
Here is a logo of STING Energy drink.

Slogan:
Xtreme Energy Ultimate Taste

Ingredients:
Carbonated water, sugar, citric acid, artificial flavor, sodium citrate, calcium disodium.

Nutrition:
Energy, carbohydrate, vitamin B3, vitamin B6, vitamin B12, etc.

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Present Advertisement:
After launching the sting energy drink by Pepsi we started a widespread campaign, which include road advertising and TV commercials, starting from Karachi with Hummer H2 and Sting Truck travels different areas and offer free energy drink to the people on road.

Types of Advertisement:
Indoor advertisement include: 1-Chillers plant. 2-Outlets. 3-Danglers. Outdoor advertisement include: 1-Commercial ads. 2-Sigen boards. 3-Wall painting.

Market share:
The market share of the sting energy drink is up to 40%. It is highly available and highly affordable energy drink all over the market. There are very less competitors in the market of sting energy drink.

Market Availability:
Wherever the chillers of Pepsi are available in the market sting is also available there. The sting availability in the market is up to 85%.

Competitive Advantages:
Sting has a lot of competitive advantages over the RED BULL. The price of red bull is above the Rs.100. On the other hand the price of sting is only Rs.20. Another main advantage is that it is more affordable then the Red bull. It is in the reach of every class.

Major Competitor:
The major competitor of Sting Energy drink is the RED BULL.

But sting has a lot of competitive advantages over the red bull because of the lees cost and quality product.

Target Market:
The target customer of the sting energy drink is the young generation. We also specially target the students of Colleges and Universities. Because of a little price they also can easily afford and maintain their energy level. We also target the sportsman, athletes.

 Young girls are also targeted because the fitness is a major issue for them. They can maintain the beauty with the use of sting. Singers are also targeted because they should have a lot of energy to sing a song in a live concert.

Innovative ideas:

We will distributes the shirts among the targeted customers to attract their consideration.

We will also give a key chain with every bottle for a week.

 We will also go to some colleges and universities to develop the awareness about the product as a sample.

With every purchase of (2 Sting cane) we will give a aquafina(1.5ml) mineral water free of cost by Pepsi.

We will also campaign

on Face book.

Conclusion: Sting is one of the best energy drink in Pakistan launched by Pepsi and available in the market in affordable price.

Thank You