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Engineering Design of Products (E/ME105) Focus: Guatemala Fall Quarter 2006-2007

E105 sign-up sheet

Name e-mail phone Class
Concentration or Research Area

Professor Ken Pickar


Jeff Kranski Snail mail 104-44 Thomas Office Thomas 101 Classroom New Media Room Phone (626) 395 4185(Ken) or (626) 395-3769 (Jeff) Website Secy Maria Koeper X3385 Availability:Anytime but no set hours (best to e-mail first)

Todays lecture 9/26/06

Intro Administrivia Whats new Motivation (WIIFM) Rules of the Road Candidate projects and teaming exercise

Class Times
Tuesday, Thursday New Media Room (behind Einstein papers house on Hill St.) 2:30-4:00
Additional Guest Lectures on Sustainable Development: 5 Thursdays at 4:00 PM

What is available at Caltech in Product Design Technology Management and Entrepreneurship?

Technology Management Courses at Caltech E/ME 105 Product design (Q1) E 102 Entrepreneurship (Q2) E/ME 103 Management of Technology (Q3) ME 71, 72 BEM Classes including Entrepreneurship and Management of Technology Other Resources
Caltech Engineers for a Sustainable World ( Industrial Relations Center Short courses ( Caltech/MIT Enterprise Forum ( Caltech Entrepreneurs Club ( Tech Coast Angel Meetings ( (see instructor)

Ken Pickars background

PhD Low Temperature Physics Bell Labs GE Corporate R&D AlliedSignal (Honeywell) Caltech 1998Tech Coast Angels 1998Board of Directors: 3 public companies, startups, Los Angeles Regional FoodBank

Purpose of Course
To study the business and social context for developing products (Focus: Guatemala) To study how product development is accomplished and to actually design a product through the early design stages

Not the Purpose

To teach you CAD tools
Though rapid prototyping tools are available

Formal Methods
Semi-quantitative, qualitative Analysis

To learn team and communications skills Product optimization algorithms To study deeply the social causes of poverty To learn how to start a company
A course in Entrepreneurship will be taught in Q2

To learn how to manage technology

A course in Management of Technology will be taught in Q3

E/ME 105
This class is Year 3 of a collaboration with Caltechs Student Club Engineering for a Sustainable World

Engineers for a Sustainable World is a nonprofit organization with a network of more than 1500 professionals and students working to reduce poverty and improve global sustainability. Every day, people around the world struggle to gain access to clean water, food and shelter for their children, and an education to build a better future. We believe that engineers can be a part of the solution.

Design of Class
Engineering Design of Products

E/ME 105
Special Needs of The Developing World

What are we doing this year?

Increasing emphasis on special issues in building products for the Developing World

Project Choice
Project choices are informed by on-the-ground research in Guatemala

First Year Caltech and Art Center Second year all-Caltech (scheduling difficulties) This year Landvar and Art Center students

Non-real time for Landvar Integrated Parallel Lecture Series with Practitioners in Sustainable Development

Why is this so complicated?

Importance of having a customer connection in order to design appropriate products Problem: How do you do this when your customer
Lives far from you Has a culture that is even more remote from yours

Solution: Create a proxy customer

Connect to customer through people who know the customer (or are willing to get to know the customer)

What are we doing this year?

Inter-University Teams
Caltech Art Center (Tony Luna) University Raphael Landvar, Guatemala City

Guatemalan Student Team members present you with
Experience with International Teams Another view of design Ground- truth connection with customers
Problem identification Design Prototype testing

Atabel Pineda <atabelgeraldine@yah>

Introduction of Guatemalan Team Members

Alejandra Antonucci <alejandraantonucci@> Paulina Quiones <> Sarah Santos <sarahsantos@gmail.c om>

Virginia Mosquera <vickymosquera@hot>

Julio Garca <tefftrikoma@gmail.c om>

Their expertise can guide you. . .

If you can get them to agree. . .

We worked hard day and night

One good reason why I am teaching this course. . .

What are we doing this year

Course co-designer: Mario Blanco TA: Jeff Kranski Collaborators
Tony Luna, Art Center Dean Charles MacVean, Prof Olvidio Morales, Francois Herrera, Oscar Arce Raphael Landivar University

Mario Blanco, Biosimulation Center Caltech Luz Marina Delgado, Anthropologist Erick L. Solares, California Dept of Transportation Gabriel Biguria, CEO of Tony Luna Art Center

How will Caltech and Art Center students interact with Landvar students?
Lectures will be put on streaming video for Landvar students to view jointly at a different time. Each team will meet separately at least once per week to work on HW assignment. Suggest you use e-mail, wiki and Skype but means are up to you. Jeff can assist.

Supplementary Lecture Series

Five Thursdays at 4:00 (TBA)
Each student writes 1-2 pages on 2 of the Lectures.
What did you learn? How can you apply your learning to your project?

The results will be folded into the participation grade

Class Attendance Expectations

Lectures (PowerPoint and streaming video) will be posted on website after the fact Landivar students need to listen to the lectures and attend the supplemental discussion. PowerPoint bullets dont contain
Background Discussion Q and A Context

All the students in the Class need to be on the same page Decide whether you want to make commitment- attendance taken
Secret of success in business
Rule 1 Show up!

There is an extensive list of (short) readings. They are designed to provoke thought. They dont necessarily reflect the opinion of the instructor. You are invited to contribute interesting, appropriate readings to our list

The Text book, Ulrich and Eppinger third edition, is assigned.
I will not have time in class to lecture on all of it You need the Textbook readings to build your product

Case Study
We will read and discuss histories of successful and unsuccessful projects in developing companies. The challenge for each team is to analyze what makes the difference.

Presentation Format
There will be a number of short (and longer) student presentations throughout the quarter. Some advice
Dont wing it, Dont ramble Rotate amongst team members Dont talk to the screen, dont declaim E-mail copies of presentation and accompanying paper before Lecture

Most Important: All Teams must do all assignments whether they present or not!

What are we doing this year?

Final gala presentation
Best paper contest Presentation to Guests Guatemalan team members will join us in Pasadena (you will host them) Poster session Streaming video Best paper award: $1000 to pursue project

Grade or P/F (but whole team must be the same status)

20% HW, 20% Midterm Assignment 30% Final Term Assignment, 20% class participation, 10% Team contributor
All grades are designed to assess knowledge of the design process, insight into market, and ingenuity/ appropriateness in Design

Use tools described in Class including the following tools. Use minimum of 8
Use tools described in Class including at least 8 of the following tools (should some of these be required?) Design for appropriateness in the chosen market Design for Sustainability Design for the Environment ROI and Financial Considerations Market Research

DFX continued
Design for Manufacturability and Assembly Systems Architecture Considerations Product Platforms Risk Mitigation Analysis Test and Testability Design for Cost (typically very low!) Design for Maintainability Human Interface- Ergonomic Design Quality Design

Shop assistance
Please contact John Van Deusen
ME Shop

Why is this class of interest to Caltech students?

For people interested in development
Knowledge of real world conditions Examples of successful and unsuccessful approaches Barriers Economic, Cultural, Social The role of capitalism in addressing some of these issues

Why is this important to Caltech students? (WIIFM?)

For people going into industry
What kind of company will you work in? Results are applicable to
Established corporation or new start-up Consultancies All industries All technologies
e.g. Applicable to systems, software/hardware, Why now?

Product design has changed significantly over the last 20 years Not well-documented Globalized

Why me?.
To help decide whether this is for you Intense teaming experience To provide a more sophisticated understanding of how products are made

Why is this important to Caltech students? (WIIFM?)

For people going into academic research Research is the input parameter into product design and/or uses the output of product design
Product Design


The Dilemma

Doing Good

Doing well

This class is designed to help you find the balance

A word on teams
Feedback shows that this is an area that needs improvement
Schedule engineering Running a meeting- too much wheel spinning Equality of Effort Occasional blow-up Language and Culture Telecommunications Differing academic schedules Different grading

Having international teams wont make this easier

Team Projects Milestones

Step 1. Form a team 2. Choose a project 3. Project approval 4. Market Research Plan 5. Architecture Plan 6. Midterm Presentation 7. Final presentations Deadlines 9/28 10/3 10/05 10/10 10/24 11/2 12/04?

Form a Team
Suggest teams of 3-4 (tops). One Guatemalan student on each team Some bases for choice
Compatibility Diversity Challenge Dependability

Choose carefully- but decisions are reversible Each member of the team has at least one Leadership Role plus each assists the other in their roles. Roles can rotate.
Leadership Role examples
Program Manager Marketing Systems Engineering Component Design Producability

Summary: Formation of Teams

Consider people you think you might want to work with. Consider ideas for products Consider rules of the road Present Teams to me on Thursday Present projects to me next Tuesday Choices are reversible!

Examples of Team Projects

A product or service that will help people in Guatemala using appropriate technologies. We will provide candidate projects or you may choose your own

- Secondary
- A product that addresses the needs of people with disabilities based on original thinking rather than adaptive design. The product should be affordable, mass producible, discreet and adaptable, while offering the user dignity - A product based on Caltech Research

Who are you? What are you studying? What are your reasons for taking the Course?

Jeff Kranski
List of candidate projects

Team Formation Exercise

Read and gather around projects that sound interesting to you Read and gather around people who are interesting to you Goal: Teams by Thursday, Projects by next Tuesday